Senior Art Director

Through ** years as an art director I have grown not only as a designer, but as a manager, a teacher & a strategic thinker. I have learned to articulate the creative process, tying logic & strategy to creative solutions. I have an understanding of design and the role it plays in cohesive, consistent & clear communication. I respect that typography makes a sound, color creates atmosphere, and that the only thing more powerful than a great photo is how it is (or isn’t) cropped.

EXPERIENCE

Senior Art Director

RDA International

NYC

Dec 2005 - Present

As a Senior Art Director at RDAi, I spent several years brand building for Aloft & Element Hotels. Working directly with Starwood from their conception allowed us to create and influence not only the visual identity also ensure brand cohesion thru in-hotel programming & practices. I worked as the creative lead developing strategy, brand identity, in-hotel collateral, photo shoots, marketing & PR efforts, brochures and advertising.

Once the Aloft and Element brands were fully developed and running in auto-pilot (as intended) I was named lead creative for Nivea & Eucerin North America interactive. We successfully launched Eucerin's new global 'skinfirst' platform, via a newly branded website and through face book & national marketing efforts. I also maintained NIVEA's US brand and created sub brands including 2010's Good-Bye-Cellulite Challenge and Kiss the One You Love Contest as well as branded integrations with The Ellen Show, the US Women's Volleyball team and Bill & Giuliana Rancic. Aside from the my creative responsibilities, I was heavily involved in developing strategic platforms and marketing campaigns. NIVEA's Kiss the One you Love New Year's Contest, manifested itself in Times Square NYC on January 2011 across various live networks. The contest itself resulted in NIVEA's 150% Increase in face book fans for its duration, far exceeding our expectation.

Currently, I am managing the re branding of Harry & David, a gifting company. I am playing a key role in the re-design efforts including catalogs, shipper packaging, store signage and web marketing. I oversee of designers, production artists and freelancers as well as collaborate to ensure the new brand we have developed is being executed properly across all medias.

Creative Director

Freelance

NYC

Apr 2004 - Present

FILA: Designing Corporate identity, Look books, Consumer catalogs

Guggenheim: Designing Brochures, Landing pages, Corporate Identity

Microbilt: Establishing brand guidelines, Designing online magazine

Insight Capitalists Brand Development, Brochures

Not-For-Profit: Partnership for a Drug Free America, Arte Capoeira Center NYC, The Cyrano Project

Senior Art Director

Sinek/Partners

NYC

Mar 2003 - Apr 2005

At Sinek/Partners I worked as Art Director on several accounts including Scholastic, GE, Key Energy, Partnership for a Drug-Free America, 1 800 got junk & Oppenheimer Funds. My responsibilities included creative development and art direction/design for ad campaigns, collateral and packaging. I also produced photo shoots & oversaw production.

Retouching: Mercedes, Starwood, Bacardi, Dewars, Liz Claiborne, GE & Newport

Prod. Artist & Jr Designer

Avrett Free & Ginsberg

NYC

Jan 2001 - Feb 2003

I started my creative career at AF&G when I graduated collage. I began as a production artist and retouched but was quickly called upon to join the creative team working primarily on new business pitches. It was here that I learned to manage my time and demonstrate creative vision with limited resources.

EDUCATION

BFA

School of Visual Arts

NYC

Sep 1997 - Jun 2001

LANGUAGES

Fluent: English

Conversational: Italian & Portuguese (Brazilian)

TECHNICAL SKILLS

Programs: Adobe Photoshop, Adobe Illustrator, Adobe Indesign

Extras: Hi End Retouching, Print Production

PERSONAL QUALITIES

I have a lot of energy, a healthy attitude, an open mind and a team player. I have worked in many types of situations- from hi pressure/quick output, brainstorming and strategic development and exploration. I embrace the energy of collaborating with others and the meditative process of working independently.

HOBBIES AND INTERESTS

Food: Cooking, cook books, cooking techniques

Sport: Capoeira, cycling, hiking

Travel: Anywhere

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