Mitchell C. Harden

Nashville, TN . Cell: 615-***-**** . bodzhk@r.postjobfree.com

Senior National Account Executive

Self-motivated, dynamic account executive with outstanding record of

delivering multimillion-dollar sales and account growth through award-

winning leadership in highly competitive B2B markets.

PROFESSIONAL EXPERIENCE

UNIFIRST CORPORATION 2005 - 2012

One of North America's largest workwear and textile services companies,

renting, leasing, and selling uniforms, protective apparel, careerwear,

floorcare, and other facility services products to a wide range of

businesses.

Senior National Account Executive, Boston, MA & Nashville, TN (2006 -

2012) - Promoted to secure and manage all post-contract sales and serve

as primary national accounts contact to ensure UniFirst meets all

customer expectations for such key national accounts as GE, Honeywell,

BP, Conoco Phillips, Michelin, and Coca Cola North America.

. Since 2006, nearly tripled portfolio value from 14 accounts at

$6.2M annually to 26 accounts worth $16M annually.

. Achieved 15-20% average year-over-year increase in each account

by recognizing growth opportunity within each customer's services, high-

margin products, and new service/product packages that helped customers

save.

. In 2010, renewed $10.1M in 3- to 5-year contracts and sold

$2.1M in new business.

. In 2011, renewed $7M in 3- to 5-year contracts and sold $6.3M

in new business with another $1M in organic business.

. In the past six years, generated, on average, 300% of quota vs.

150-200% average for other account managers.

. Increased customer retention and account growth ranking from

#4/8 in first year to #1-2 of 15 for past four years.

. In two years, grew GE account from $1.3M to $7.1M with a 3%

year-over-year savings for all participating customer locations,

accomplishing a huge win for both companies.

. Negotiated 3-year Corporate MSA contract with GE Global Buyer

for Indirect Sourcing that offered a centralized program for the entire

GE Corporation and any third-party supplier/contractor using the

product and services.

. Initiated a deal with Michelin North America for UniFirst to

manufacture and supply a unique product for Michelin at a 32% margin.

Obtained renewal for additional 5-year exclusive agreement that

increased yearly revenue from $3.1M to $3.4M and provided $17M in

revenues during the next five years for UniFirst.

. Monitor fulfillment of national service agreements and direct

service activities throughout multiple platforms to provide superior

service and build lasting and valuable relationships at both the local

and corporate customer level.

. Establish, implement, and oversee management

procedures/guidelines that control and produce high-quality operational

results regarding service, products, pricing, and receivables.

. Prepare all weekly, monthly, quarterly, and yearly reports and

presentations for submission to the executive boards and senior

management of both UniFirst and national account customers.

. Boost revenues by negotiating all contract renewals and

facilitating contracted price adjustments.

Regional Sales Representative, Atlanta, GA (2005 - 2006) - Hired to

establish and manage a sales territory encompassing three states in the

southeast.

. Strategically managed 1,000+ prospects and customers,

developing rapport and building long-term relationships.

. Named Salesman of the Month twice in first year.

. Performed heavy prospecting, prepared needs analyses, and made

sales presentations in closing accounts.

. Assisted management in training all new sales representatives

on PDA, TOPS, and cold calling techniques.

Mitchell C. Harden Page Two

PROFESSIONAL EXPERIENCE continued

PAPA JOHN'S INTERNATIONAL 1994 - 2005

Advanced within Papa John's (the third-largest pizza company in the world)

from driver to marketing director.

Local Marketing Director (2002 - 2005) - Rolled out all national

marketing initiatives at the local level, ensuring proper program

execution.

. Created and designed local marketing programs for Papa John's

largest corporate market with 75+ stores.

. Achieved an average of 30% year-over-year market growth with a

15 to 1 ROI.

. Accomplished record profitability for Atlanta market in 2004,

and enabled Papa John's Atlanta to receive the Consumers Choice Award

for best neighborhood delivery pizza restaurant in 2003, 2004, and

2005.

. Launched Local Store Marketing Program throughout 70+ Atlanta

stores, using store employees to increase local marketing efforts

through community outreach, school sponsorships, customer appreciation

days/events, donations, and specially priced products and offers to

gain partnerships throughout the location's market.

. Managed $1M local marketing budget in expanding market share,

increasing market and store revenue, and training in-store employees on

local store marketing strategies.

. Generated 200% of sales quota for three years.

. Collaborated with each store GM to identify weak sales areas,

potential growth/profit opportunities, and initiatives to capitalize on

their local market.

. Negotiated contracts for all local TV, radio, and print

advertising.

EDUCATION & SKILLS

KENNESAW STATE UNIVERSITY, Kennesaw, GA

Bachelor of Science (BS) in Communication with Marketing Minor, 2002

Karrass Effective Negotiating Program

Miller Heiman Strategic Selling and Large Account Management Processes

Technology: Mac and Windows Platforms, AS/400, SalesLogix, and Microsoft

Office

Personal Accomplishment: President's Club 2 years, Hiked entire

Appalachian Trail from Georgia to Maine

. Initiated new programs and product applications that resulted in up

to $17M in exclusive, multiyear contracts.

. Retained and built key accounts, generating millions of dollars in

new business and contract renewals and achieving 300% of quota.

. Earned reputation as Account Success Manager by achieving

profitability for both the company and the customer.

. Initiated very successful new marketing promotions with 30% year-over-

year sales growth, and opened new markets.

Demonstrate broad strengths in:

Complex Project Management

Sales Mentoring & Coaching

Needs Analysis & Forecasting

Key Account Development

Team Supervision & Training

Relationship Building

Board & Executive Presentations

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