CLIFFORD S. OGLE

***** **** ***** ******, ******, Kansas 66062

Home 913-***-****

Mobile 913-***-****

bn5xe0@r.postjobfree.com

QUALIFICATIONS PROFILE

Highly organized, self-driven, and goal-oriented sales manager, with more than 20 years of extensive experience in technical sales and sales management. Possesses broad knowledge and extensive experience in strategic planning, product development and management,

OEM partner relationships, dealer and reseller management, supervision of firm’s representatives and manufacturer’s representatives, budgeting, forecasting, and technical support. Adept at streamlining processes and procedures.

Provides and facilitates outstanding sales presentations using negotiation, presentation and communication capabilities. Expert at establishing and cultivating top-producing relationships with internal and external business partners through effective communication, planning and strategic analysis.

Recognized for strong communication skills, providing superior customer service, team building and positive interaction with individuals at all levels.

CORE COMPETENCIES

- STRATEGIC SALES & SALES MANAGEMENT

- NEW BUSINESS DEVELOPMENT

- PURCHASING & INVENTORY CONTROL

- PROFIT & LOSS RESPONSIBILITY

- BUDGETING & FORECASTING

- EFFECTIVE BUSINESS & MARKETING PLAN

- CUSTOMER SERVICE MANAGEMENT

- PERSONNEL MANAGEMENT

- MARKET RESEARCH ANALYSIS

- CLIENT RELATIONSHIP BUILDING

- PRODUCT KNOWLEDGE & TRAINING

- TERRITORY EXPANSION & PENETRATION

PROFESSIONAL EXPERIENCE

PRODUCT MANAGEMENT CONSULTANT

David White’s SITE Pro, LLC ~ West Lafayette, IN Apr 2011–Present

- Transact, consult and negotiate with well-known Chinese manufacturers to develop and market new rotary laser level products for the interior and exterior construction markets. Project near completion, initial order to USA of approximately 100–200 units.

- Transact, consult and negotiate with leading Chinese manufacturers of surveying and construction instruments on several products for the U.S. market, including total stations, related accessories and optical level products for construction and survey markets.

BUSINESS DEVELOPMENT MANAGER / PRODUCT MANAGER

AGL Corporation (AGATEC Construction Lasers) ~ Jacksonville, AR Apr 2008–Dec 2010

- Provided expert direction in the growing AGATEC brand in U.S. market through a wide variety of channels and distribution models, including the Internet, catalog and specialty retail operations.

- Consulted and advised international development team on new products for U.S. market.

- Designed and produced U.S. marketing materials and press releases for new U.S. product launches.

- Built and cultivated OEM business relationships in U.S. market.

- Directly supervised manufacturer’s representatives promoting AGATEC brand.

Highlights:

- Successfully recaptured lost dealers and added new dealers leading to increased sales by 10% in 17-state territory in 2008 and by 30% in 10-state territory in 2009.

- Negotiated and landed 10 high-visibility Internet and catalog resellers to Internet business channel.

NATIONAL INTERNET AND CATALOG ACCOUNT SALES MANAGER

CST / Berger (A Division of The Stanley Works) ~ West Lafayette, IN Dec 2003–Mar 2008

- Oversaw daily operations and consistent growth of a $7.1M territory covering the United States.

- Coordinated and managed business activities of the manufacturer’s representatives promoting company’s products in an 11-state territory.

- Closely worked and consulted with the product development committee on the pipe laser product resulting in a successful and on-time product launch in January 2007.

- Spearheaded the product development team on new surveying instrument product resulting in a successful and on-time launch of total station product in March 2007.

Highlights:

- Successfully marketed four company brands through various distribution channels while minimizing brand cannibalization.

- Achieved the highest sales volume of the entire Pro-Channel team in 2007.

- Negotiated and successfully increased product mix on national re-seller websites and re-seller catalogs by over 50% in 2005 and 2006.

- Created and launched sales campaign with national retail chain of industrial and construction supplies resulting in 30% increase in 2006 sales.

- Maximized sales with key national Internet and catalog dealers by over 19% in 2006.

- Substantially increased sales in Kansas, Missouri, Iowa, and Nebraska markets by 15.4% in 2006.

- Responsible for achieving 22.4% of U.S. Pro-Channel sales in 2006.

SALES REPRESENTATIVE

Spectra Lasers of Kansas City ~ Lenexa, KS Aug 2003–Dec 2003

- Carried out extensive sales strategies and support of Trimble GPS equipment in Kansas and Missouri.

GENERAL MANAGER OF MARKETING AND COMMUNICATIONS

Fieldworks (Formerly Sokkia Factory Direct) ~ Olathe, KS Apr 2002–Aug 2003

- Functioned efficiently in developing, directing, and executing substantial marketing strategies, policies, and objectives for 10-store retail chain catering to the survey and construction market.

- Guaranteed current market requirements satisfaction and alignment of company’s product mix and pricing strategies.

- Created, collaborated and supplied promotional and sales aids for effective sales presentations and market penetration.

- Led the development team and shared expertise on the creation and implementation of the company’s web and e-commerce site.

- Produced national and regional trade ads, yellow pages ads, and direct mail campaigns.

- Administered and managed cooperative advertising programs offered by manufacturers.

Highlights:

- Developed and implemented a four-level product category code system for inventory of 14,000 SKUs.

- Provided advice and consultation to CEO/CFO and company executives on retail operations and merchandising strategies.

- Supervised the setting-up, merchandising, and grand opening of Saint Louis, Missouri retail location.

- Effectively performed as technical sales and support representative for the Kansas and Missouri markets.

GENERAL MANAGER-SOKKIA FACTORY DIRECT

Sokkia Corporation ~ Olathe, KS Apr 2000–Apr 2002

- Efficiently managed Sokkia Factory Direct retail store with annual sales of $1.78M and personnel complement of seven.

- Administered and coordinated retail management, personnel management, forecasting, budgeting, retail pricing strategies, technical sales and support for Kansas and Missouri markets.

Highlights:

- Successfully reached 11% revenue growth in 2001 with 28.5% reduction in staff.

- Obtained 23.8% revenue growth in 2000.

- Managed the $2M inventory of products and rental assets with less than .1% shrink.

- Accelerated overall store performance ranking by five places within eight months.

EARLIER CAREER

PARTNER, Monsen Engineering Supply of Nevada ~ Las Vegas, NV Oct 1997–Apr 2000

DIVISION MANAGER, Holman’s of Nevada ~ Las Vegas, NV Aug 1990–Sep 2007

EDUCATION

Bachelor of Science in Business Administration, Major in Marketing

University of Missouri ~ Columbia, MO ~ December 1989

PROFESSIONAL TRAINING

Project Management Introduction ~ Effective Presentations ~ Microsoft Access Basics

SkillSoft E-Learning Portal

Dale Carnegie Sales and Customer Relations Course

AWARDS AND RECOGNITIONS

Outstanding Cubmaster: Dec 2010

Excellence in Business Partnerships, Evergreen Partnership Certificate of Achievement: 2004

Special Commendation, 9/11 responder by the Pennsylvania State Police: 2001

COMMUNITY INVOLVEMENT

Supporter and contributor, SAFEHOME Domestic Violence Shelter

Unit Commissioner: 2011, Red-Tailed Hawk District, Heart of America Council - Boy Scouts of America

Bear Camp Commissioner: 2011, Heart of America Council - Boy Scouts of America

Troop Committee Member: 2011, Heart of America Council - Boy Scouts of America, Troop 85

Cubmaster: 2010-2011 ~ Assistant Cubmaster: 2008-2010, Heart of America Council - Boy Scouts of America, Pack 3202

TECHNICAL ACUMEN

Microsoft Office Suite (Word, Excel, Power Point, Outlook, OneNote, and Publisher) ~ Adobe Photoshop

ACT ~ Infix PDF ~ MAS 90 ~ FACTS ~ SyteLine ~ Crystal Reports ~ Business Analytics ~ Goldmine

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