Marketing Manager

Professional Summary

Marketing manager with international experience in online marketing, public relations, event management. Leverages wide range of expertise with interpersonal skills to guide customers (80% B2B), partners, teams and projects to outstanding and sustainable success. Uses strong focus on customer needs to gain best revenue and cost savings. Excels at getting things done while creating structures, processes and technology to do them.

• Marketing strategies • Marketing implementations

• Marketing controlling • SEM, media buying, SEO + Web 2.0

Career History

Marketing Strategy Consultant Self Employed, Austin, TX Jan 2009 - current

Web strategy and implementation projects for various small businesses and non-profits, Google Analytics, PPC, social net / web 2.0, SEO, IA and usability, content generation, marketing strategies and implementations

Web Strategist Commercial Ciber Inc., Austin, TX May 08 – Dec 08

As full-time contractor for Fortune 500 company integrated all aspects of online marketing and communication into global commercial web strategy including content strategy, social media, web 2.0, SEO, SEM, email, usability and analytics.

• Streamlined and directed media buying process including SEM and video and landing page mapping integrating marketing collateral design

• Built foundation for 2009 PC / Laptop marketing strategy with personas and use cases to focus on high impact campaign elements

• Invented a process for developing customer-centric strategies based on sales funnel, personas and use cases for use in business development and communication

• Provided direction on content, copy writing, SEO, web 2.0 and usability (wireframes, requirements) for the two biggest product launches of company that year and several smaller ones, boosting user experience from mediocre into top 5 user ratings

• Integrated blogs, forums, linkedin.com and video effectively to connect experts with media and the public

Internet Coordinator TUV Rheinland Group, Cologne, Germany May 01 – Feb 08

Head of small marketing team for professional services company. Refreshed brand with several redesigns and launches, developed and implemented e-commerce and internet strategy, online affiliate and channel strategies, CRM, and web analytics. Responsible for online marketing and internet operations budget, negotiated and signed contracts and SLAs.

As Program Manager for global B2B and B2C customer portal including mobile access, managed global online and offline campaigns.

• Gained unique brand awareness and united global branding by increasing web presence and implementing one global design, IA and navigation

• Convinced the board of directors to make the internet the ‘leading media’, setting brand standards for all media company-wide

• Increased web traffic worldwide consistently over six years to more than tenfold visitors with integrated strategies, tools and seminars

• Increased e-commerce online sales many times in B2B and B2C units, including one unit more than doubling twice over two years from 2 MM US$ to 11 MM US $ using SEO and landing page optimization for high conversion rates

• Used CRM / email / newsletter tools for acquisition and retention, started or improved mailings and customer segmentation for variety of topics for internal customers

• Reduced time to market for customers by 4-6 weeks with online document management in customer portal

Senior Project Manager Nexum GmbH, Hurth, Germany May 98 – Apr 01

Managed most successful profit center in company while effectively supervising 30+ employees, key account lead for national / global enterprises.

• Built and used portal for insurance claim management, online content management systems including online shopping systems and CRMs

• Planned and executed national events and business fair exhibits including whitepaper and collateral production

• Created live streaming news, online 3-D applications, wireless indoor pda-based guiding system, cross-media expositions with prize winning artists (photokina)

• Generated content, governance, social and cross media marketing strategies and launched sites for global trade fair company, consumer electronics retail, supermarket chains, national ice hockey league among others

Internet Consultant Rinke Group, Wuppertal, Germany Aug 96 – Apr 98

Various internet strategy, implementation and communication projects for government and private enterprises. Moderation of multiple-party projects. Event management for top level national events. Managed generation of folders, brochures, collateral.

PR - Internet Project Manager Moeller GmbH, Bonn, Germany Nov 95 – Jul 96

Developed and implemented one of the first global German corporate content strategies for global automation and energy enterprise. Wrote marketing and technical copy for press releases, direct mailings, CD-ROM and internet, participated in events and fairs management

Qualifications

SEM, SEO, analytic tools (Google Trends, Adwords, Webtrends, Google Analytics)

Strong technical knowledge (several content management systems & related)

Office, Visio, MS Project, MindMap, SalesForce-alternatives, Photoshop, editors

Education & Professional Development

2008 Global Procurement Training, AMD

2004/05 Management Development Program for Managers, TUV Rheinland Group

2004 Leadership without Disciplinary Access

1996 Public Relations Manager (one year training, DPRG certified)

1993 M.A., Political Science, University of Bonn

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