Sales Marketing

TAMMIE A. POTTS

**** *********** ******, *********, ** 37205 ***********@*****.*** 615-***-****

EXPERIENCED MARKETING & BUSINESS DEVELOPMENT STRATEGIST – HEALTHCARE

Strategic and precise Healthcare Sales and Marketing Executive with a progressive 15 year career developing high-impact marketing solutions, forging new business relationships and providing strategic direction to generate revenue, achieve profitability and improve market share.

Recognized thought leader with a wealth of experience orchestrating best-in-class, integrated marketing programs and product development strategies for healthcare organizations in all phases of development (startup, turnaround, rapid expansion). Expert with a laudable record of success securing win-win results through achievements in high level negotiations, partnership development, and cost reductions.

Additional strengths include:

Strategic & Tactical Planning Framing & Negotiating Large Accounts ($1M+)

C-Level Business-to-Business Sales Presentations Government & Hospital Contract Negotiations

Able to Synthesize Complex Information Territory Building / Collaborative Relationship Building

PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS

FIRST CALL AMBULANCE SERVICE, LLC – Nashville, TN 4/ 2009 – Present

Corporate Marketing Director / Business Development

Tapped by the CEO to serve as a strategic business advisor helping to manage growth, and create an agile and sustainable enterprise. Head the corporate marketing business function, develop and execute ROI driven marketing solutions opportunities. Represent First Call Ambulance in C-level and VP-level business to business presentations and strategic negotiation processes with other companies, professional organizations and other entities of interest.

• Nurture and establish business relationships that align with the overall business vision and goal to expand market presence, bookings, new-market credibility, brand recognition, addressable market size, and market intelligence.

• Utilize creative consultative selling approaches to identify and secure opportunities.

• Forge inroads and engage managed care companies, nursing homes, dialysis clinics, and hospitals throughout an 8 region market territory, determine the business value of each prospect target and prioritize relationships accordingly.

• Remain abreast of all key drivers affecting the market, political, regulatory, economic and competitor activity.

Notable Contributions

Catapulted the business and secured ROI driven relationships with leading hospitals, dialysis clinics and nursing homes and nearly tripled business within one year going from 574 runs to 1420.

Established First Call Ambulance and a trusted and reliable brand with industry captains.

Reengineered business processes that led to higher profit margins and ensured continued viability.

Secured face time with highly sought after VP and C-level decision makers, ahead of competition and achieved winning results within a highly competitive and saturated market.

Earned the respect and acknowledgements as a reliable SME (Subject Matter Expert), expertly leveraged deep knowledge of the healthcare industry and its major players to properly position the company.

Independent Consultant 7/2008 - 3/2009

Consulted with healthcare and manufacturing companies on a variety of business development issues including marketing analysis, sales, training, developing test sites and working effectively with managed care organizations.

JOHNSON & JOHNSON – Newark, NJ 2003 – 6/2007

Senior Products Specialist

Spearheaded a new market segment for the company, strategic driver of incremental sales, relied upon to protect and expand market share. Analyzed opportunities, developed effective market capitalization strategies, tracked growth, and minimize lost business/regression. Established enduring relationships with key customers include: physicians, nurses, pharmacists, pharmacy and therapeutics groups, specialized boards, teaching institutions, patient organizations, hospital purchasing groups and formulary committees.

• Consistently over achieved sales target, delivered 243% of quota 2007, 103% of quota 2006, 128% of quota 2005.

• Recognized as a top performer, two-time winner of the Teal Diamond Award for outstanding leadership and performance, winner of the Encore Award for developing a training program, three-time winner of the Infinity Cup for team performance, appointed to the Marketing Advisory Board.

• Utilized effective selling techniques and marketing strategies to create and expand product demand.

• Developed and coordinated physician advocates for promoted products. Arranged and coordinated effective speaker programs.

• Acquired and communicated technical, therapeutic, disease state and product information to prospects and clients within marketed territories. Served as a key resource and facilitated education on product’s efficacy, value proposition and provided clinical support

• Accurately identified customer's treatment philosophies, developed and implemented approaches to in-service informational sessions and presentations, leveraged knowledge of insurance practices and provided comprehensive advisement to customers.

ELI LILLY AND COMPANY, Product Division – Indianapolis, IN 1999 – 2003

Senior Product Specialist

Marketed and sold injectables to specialists in the Tennessee, Arkansas, and Mississippi markets. Developed action plans for territorial expansion and market penetration. Coordinated drug distribution with national specialty pharmacies and provided education for patients on proper drug administration.

• Key architect in negotiations to secure contracts with some of the largest accounts in the territory: St. Jude Hospital, Arkansas Children’s Hospital, and Vanderbilt Medical Center.

• Consisted winner of the quota trip every year of tenure.

• Member of #1 ranked team during entire tenure with company.

• Earned the trust and trained parents on the proper use of products.

• Selected as the District Knowledge Champion.

• Responsible for working with managed care/commercial insurances for reimbursement

CARDINAL HEALTH, INC. – Dublin, OH 1997 - 1999

Sales Manager

Negotiated prime vendor contracts with hospital and long-term care pharmacy providers in a territory spanning 11 states; managed daily productivity of three Sales Representatives. Coordinated with staff on timelines regarding product delivery, installation, training, and activation. Managed sales budget. Analyzed market forces and tracked competitor activity in the region.

• Worked with all segments of business, hospitals, long term care, pharmacy providers, hospital/long term care buying groups, federal and state government accounts.

• Created and delivered customized proposals to facility senior management.

Prior Role

Marketing Director, AmSurg Corporation, Nashville, TN, 1996-1997

EDUCATION

Bachelor of Science in Marketing MURRAY STATE UNIVERSITY - Murray, KY

VOLUNTEER EXPERIENCE

Middle Tennessee Juvenile Diabetes Foundation - President of the Board of Directors Chair of Outreach Chair of Fall Walk

Special Olympics - Chair of the Opening Ceremonies for the State of Tennessee Spring Games

Preston Taylor Ministries – Mentor Lunch Buddy

Revenue Leader – March of Dimes

American Heart Association – Volunteer

Tennessee Tennis Association – Volunteer

Music City Marathon – Completed 2010 Marathon

Cyclist – MS Society 150 Mile Jack and Bike 8 consecutive years

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