Customer Service Marketing

WORK EXPERIENCE

Examiner.com December **** – present

Freelance Writer

• Writes informative and insightful articles about news specific to Jamaica (sports, cultural issues and music)

• Covers entertainment focused events in Rochester, NY such as comedy, concerts, theater and fashion

Heavy Entertainment Promotions & Marketing December 2010 – March 2012

Rochester, NY

Public Relations Specialist/Event Coordinator

• Launched a public relations campaign to increase the visibility and enhance the image of Heavy Entertainment in the Rochester, NY market

o Utilized radio and newspaper advertisements, marketing collateral, social media, personal interaction (company presence at community events) and customer incentive (ticket, t-shirt and cash giveaways)

• Created press kits for distribution while fostering relationships with key media outlets in Western NY

• Created large scale events for the Western NY market that resulted in exposure on broadcast outlets and regional newspapers

o Coordinated the booking logistics of musical artists and comedians (contract negotiations, travel and lodging)

o Managed event staff and coordinated meet and greets with the artists and fans

MVP Health Care June 2008 – December 2010

Rochester, NY

Corporate Communications Assistant

• Managed the production of MVP Health Care’s quarterly Care Management newsletters and the annual MVP Option calendar; each project targets a specific population of members

• Worked closely with designers and the Procurement department throughout the design, printing and mailing stages of marketing materials

• Updated the Upcoming Mailings page on MVP’s internal website to keep employees informed of member and provider mailings

• Tracked and updated the department budget; reconciled costs monthly to coincide with Account Payable’s records

• Wrote internal articles, proofread marketing materials, and edited newsletters with Adobe InDesign

• Worked towards a goal of being a great writer and adhering to deadlines while delivering a product efficiently

Kelly Services at National Institutes of Health October 2007 – May 2008

Bethesda, MD

Program Assistant (contractor)

• Provided support services to satisfy the overall operational objectives of the National Human Genome Research Institute

• Prepared domestic and foreign travel requests for in-house personnel and guests

• Composed and responded to correspondence

• Prepared shipping requests for government approval

Hope-Beckham Inc. January 2007 – May 2007

Atlanta, GA

Public Relations Intern

• Developed and updated media lists for the distribution of press materials

• Pitched to the media while establishing relationships with press contacts

• Assisted with the public relations efforts for the WNBA Atlanta campaign; as a result of the grassroots campaign, Atlanta obtained a WNBA team, Atlanta Dream

• Compiled information for promotional materials and assisted with event marketing efforts for various clients such as Caribou Coffee, Georgia Rides to the Capitol and McCormick & Schmick’s

• Attended events and helped with set-up and execution

EDUCATION

SUNY at Buffalo August 2002 - May 2005

Buffalo, NY

Bachelor of Arts, Communication

ADDITIONAL SKILL SET

Strong verbal and written communication, organizational, and customer service skills; detail oriented, highly motivated to learn and can multi-task in a fast-paced environment. Computer Skills: Microsoft Office 2003-2010 (Word, Excel, PowerPoint, Outlook), Lotus Notes, Adobe Acrobat, In-Design, Photoshop, Contribute, and Cision Media Source; data entry, web research, desktop publishing and social media experience (Facebook, Twitter, LinkedIn)

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