Beverly K. Garvin
********@*****.*** *** BRAZOS STREET #A-312, AUSTIN, TEXAS 78701 MOBILE: 512-***-****
Objective: I am a highly creative, energetic, multi-faceted individual with a strong passion for interactive media, and all things technology and digitally related. I’m a rue geek at heart, looking to work with an organization that shares my positive results-based attitude, where I can earn recognition as a valuable contributor by strategically aligning marketing methodologies to efficiently and effectively support business objectives.
Interactive Marketing Experience:
5 Years Interactive / Inbound Marketing & 16 Years Traditional Marketing Experience
Social Media: Social Marketing Architecture, Ongoing & Reputation Management, Performance Metrics
Web Production: Graphic Web Design, Project Management, Wireframes, Style Guides, Content Writing, Conversion Paths
SEO/SEM: Blueprint/Strategy, Competitive Analysis, On-Site Optimization, Meta-Tag, Description & Keyword Expansion, Content Strategy, Off-Site Link Building, Article Marketing, PPC, ROI & Analytics
Email Marketing: Template Design, Newsletters, Lead/Promo/Drip/Loyalty, Forms/Surveys, A/B Testing, Landing Pages
Video Marketing: Video-Centric Websites, Newsletter Series, Blogs, Training, Educational & Lead Generation
Collateral: Branding, Identity, Slide Decks, Presentation Materials, Tear Sheets, Brochures & Promotional Items
Creative Writing: Press Releases, Blogging, Web Content Optimization, Article Marketing, Case Studies, White Papers
Vertical Positioning, Go-To-Market Plans, Marketing Calendars, Trade Shows, Webinars, Event Production & Promotions
Solid Organization, Analytical, Execution, Communication & Presentation Skills, Experienced Public Speaker
Extensive SaaS, F1000, SMB, B2B, B2C, Technology, E-Commerce & Non-Profit Web & Marketing Experience
Management Experience:
5 Years Web Development Project / Team Management & 16 Years Sales Management Experience
Recruit, Train, Mentor & Manage Teams of 4-35 Subordinate Employees & Offshore Development Teams
Best Practice Driven Web Development & Interactive Marketing Project Management
Creation of Training Manuals, Policy Standards, Pricing Matrix, Growth Strategy & Proposal Models
CRM Database Management, Sales Funnel Reports, Lead Scoring, Tracking & Management
Excellent Time Management, Business Process Improvement, Thought Leadership & Problem Solving Skills
Business Development Experience:
16 Years Business Development & Consultative Sales Experience
Fortune 1000, Major Account, C-Level, IT & Marketing Relationships
Technology SaaS Solution Sales of ASP,.Net, PHP, CMS, CRM, Workflow & Digital Marketing Solutions
Database Driven & CMS Websites, B2B, B2C, E-Commerce, Subscription Based, Donation Sites, Communities
Web Based Software as a Service, Custom Software Applications, Software Integration & API Feeds
Strategic Partner Chanel Development, BPI Consulting, Presenting & Negotiating Complex Solutions & RFP Responses
Employment History
• Urban Interact – Founder, Chief Marketing Officer 04/09 - Present
• New Media Gateway – Senior Client Engagement Manager 08/08 – 03/09
• Web Design Studio/Maintec –Director of Business Development & Project Manager 08/07– 07/08
• Segnant Technologies/Zorbis – Sales Manager DFW Market 12/05 – 6/07
• Document Imaging Solutions – Major Accounts Manager 12/98 – 9/05
• Image Designs – Certified Image Consultant & National Training Coordinator 10/94 - 12/98
• Cornerstone Health Management Sales & Marketing Coordinator 12/93- 10/94
Software Programs & Web-Based Applications, Professional Accreditations & Education
Web & Graphics: Adobe CS4, PhotoShop, DreamWeaver, InDesign, Illustrator, CorelDraw, PowerPoint, HTML, CSS, JavaScript
SEO: PRWire, HubSpot, SEOMoz, WordTracker, Omniture SiteCatalyst, Google Analytics, Google Local Business, Google Webmaster
Social Media: Twitter, FaceBook, LinkedIn, YouTube, Digg, Redit, Delicious, Yelp!, PodCast, LiveJournal, TubeMogul, LiveStream
CRM & Database: Adobe BusinessCatalyst, WordPress, Drupal, Sugar, SalesForce, Entellium, Soaring, Goldmine, Act
Email Marketing: Adobe BusinessCatalyst, Constant Contact, MyEmma, Distribion,, Eloqua, SilverPop, BlueSky Factory, ExactTarget, eROI
Processing: Word, WordPerfect, Outlook, Publisher, NotePad, Excel, Lotus 123, MS Works
Professional: Certified Inbound Marketing Professional, Adobe BusinessCatalyst Certified, Social Media Club, Founder: Social Business Boot Camp
Brookhaven College: Mid-Management / Computer Information Systems