Senior UX/IA Designer

Lavanya Soni

Portfolio: www.lavanyasoni.com

Summary

Senior Information Architect and UX Professional with UI Design knowledge having 8+ years of experience.

Team player also capable of working independently with minimal direction in tight deadlines.

Adaptable, organized, and detail-oriented with excellent work ethic and interpersonal skills.

Ability to come up with clever ideas about a given topic or situation or to develop creative ways to solve a problem.

Experience designing application for mobile devices.

Professional Expertise

SKILLS

• Information Architect

• Wireframes, Usecases and Siteflows

• Graphic, Web and UI Design

• iPhone, Android, Tablet UI Design

• Email Campaign Design

• Banner Ads Design

• Flash Animations

SOFTWARE TOOLS

• Omnigraffle

• Photoshop

• Expression Blend

• Illustrator

• Flash

• Dreamweaver

TECHNOLOGIES

• HTML5

• CSS3

• XAML

Professional Experience

Senior Information Architect, SapientNitro

February 2012 to May 2012, Santa Monica, CA

Leading an IA role to collaborate with business leadership, technology team, business analysis, project manager and creative team to improve the user experience.

Conducted stakeholder interviews to understand business needs and key success factors for the project.

Created visually compelling interaction, navigation and organization design.

Developed organizational structure, hierarchy, and relationships of screens in the site.

Presented concepts to business leaders with research findings and best practices.

Participated in the team to come up with content strategy and information architecture of the site.

User Experience Architect, RAPP

September 2011 to February 2012, El Segundo, CA

Responsible for delivering effective and intuitive use-case scenarios and siteflows.

Created page by page annotated wireframes with functional specifications.

Responsible to present new features and improvements that meets the user and business needs.

Provided UX solutions based on competitive market and web analysis.

Worked closely with web analytics team to capture Omniture tagging.

Review existing products and provide suggestions for improvement to site architecture.

Freelance UI/UX Designer

January 2010 to September 2011, Los Angeles, CA

Designed user interface for mobile devices (iPhone, Android) using Expression Blend HTML5 and CSS3.

Designed Silverlight application using Expression Blend (XAML).

Created wireframes, use-case scenarios and style guides.

Designed landing pages, banners and promotional campaigns for marketing team.

Enhance and improve the on-going project by proposing web 2.0 guidelines. Create user case for product development by researching and collaborating information and ideas of future trends in SNS and SEO.

Proposed changes in layout, color palette as well as information architecture for the website if needed.

User Interface Designer, MyLife.com

June 2008 to August 2009, Los Angeles, CA

Redesigned all email campaigns and promotions for the site re-branding using Adobe Photoshop.

Responsible for weekly newsletter, monthly email promo, lifecycle, member generated, transactional emails

as well as email campaign based on metrics and outcome from AB test.

Collaborated with marketing team to design banners, widgets and promotional material on partner sites.

Provided user interface solutions based on competitive market analysis and web analytics.

Successfully managed to work with two cross functional teams and created different user cases and layouts.

Interactive Designer, Evite.com

February 2008 to April 2008, West Hollywood, CA

Designed some of the key pages on their website including Profile and Account pages.

Created invitations, 2-D illustrations and icons.

Freelance Graphic/Web Designer, Echo LLC

February 2007 to February 2008, San Diego, CA

Responsible for total needs of the client including management of technical and creative resources to deliver complete corporate-quality branding and web solutions.

Designed and developed websites, flash demos and animations.

Created business cards, logos and 2-D illustrations.

Clients valued that I shared their vision and worked with them to expand on their ideas.

Freelance Graphic Designer, Educational Networks Inc.

February 2007 to February 2008, Los Angeles, CA

Designed elementary, middle, high school as well as some of the district websites.

Created illustrative mascots and logos for schools.

Senior Graphic Designer, Tribal DDB India

January 2006 to October 2006, Mumbai, India

Responsible for delivering new ideas for animation banners and micro sites.

Consistently recognized for innovative ideas.

Earned appreciation for delivering artwork under extremely tight deadlines.

Senior Designer, Peerless Software Pvt. Ltd.

March 2005 to December 2005, Mumbai, India

Designed custom web application to handle all business transactions including web sales, legal documentation flow, multiple payment processing, inventory management, sales management and client management.

Defined look-and-feel of products by designing GUI icons, marketing graphics and sales presentations.

Web Designer, Atos Origin India Pvt. Ltd.

November 2002 to February 2005, Mumbai, India

Designed template-page layouts, flash games and Illustrations for corporate clients.

Designed departmental bulletin that had a distribution to directors and administrators.

Education

Bachelor of Arts in Illustration (Fine Arts)

June 2001, University of Gujarat, India

Certifications

UCLA Extension (User Experience Design)

December 2010, Los Angeles

Arena Multimedia Certified Course

July 2003, Mumbai, India

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