David Maus - VP
Resume:
DAVID MAUS
Saginaw (Dallas/Ft. Worth),TX 76179
Home: 817-***-**** • Cell: 817-***-****
E-mail: *********@*******.***
SUMMARY:
Highly successful, results-oriented sales, operational, marketing and education executive with over 28 years of professional experience. Creative thinker who develops business, sell-in and sell-through strategies, promotions for penetrating new and expanding existing markets, resulting in increased sales revenue. Experienced in managing multi-store locations (4) and franchised operations (7). Successful educator and trainer. Educated and experienced in P&L, budgeting and strategic planning. Additional valuable skills include exceptional analytical analysis, strong interpersonal and diplomatic communications, and advanced computer knowledge.
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EXPERIENCE:
SALON SOURCE, Houston, TX
April 2004 – Present
VP - Sales, Education, Store Operations & Franchise Operations
* Recruited by company to manage the Sales Department of largest independent beauty distributor in the state of Texas.
* Responsible for department with annual sales of $7.5MM.
* Hired, fired, trained and supervised a direct team of 18 Salon Consultants, 2 Regional Sales Managers, 3 Team Leaders, 3 Store Managers and 2 Brand Managers.
* Developed corporate sales strategies and programs to achieve distributor and manufacturer goals.
* Restructured sales department and established a new compensation plan for salon consultants, moving away from results-based (commission) to a measurable activities-based compensation plan.
* Created and implemented a new systematic approach to selling, based on “Action Selling”. Developed comprehensive reporting and accountability procedures. Restructured sales meetings and education to be more results-oriented.
* Designed show formats to incorporate the traditional hair show with an afternoon hands-on class, resulting in a profit-center.
* Individually worked with all salon consultants in the field and office, resulting in a higher level of performance.
* Responsible for corporate store operations and oversaw franchise store operations.
* Responsible for establishing and maintaining relationships with all manufacturers.
* Responsible for supervising the Education Department and the Director of Education, Brand Managers for Beautopia (Brocato and Kadus) and Brand Manager for J. Beverly Hills.
Selected Accomplishments:
* Achieved consistent overall sales increases: 6% in 2006; 11% in 2005 and 14% in 2004.
* Successfully launched multiple product lines: Essie (8/06); J. Beverly Hills (10/05); Joico and ISO (10/04).
* Opened more new Alterna doors than any other distributor in Alterna’s history, 2005 & 2004; Opened over 300 new Schwarzkopf color accounts, the highest in the country, 2005.
* Implemented a new marketing program, involving limited distribution for J. Beverly Hills, designed to increase the focus of our sales staff and excitement in the salons, October, 2005.
* Opened 3 corporate store locations, 2005/2006 and opened 5 franchise operated stores, 2006.
* Represented Schwarzkopf, Alterna, Nioxin, Joico, ISO, Brocato, Tressa, Fudge, Kadus, Loma, J. Beverly Hills, Essie, HAI.
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PARKER BARBER & BEAUTY SUPPLY, Austin, TX
February 2003 – December 2003
Vice President of Sales
* Recruited by Parker Beauty Supply to reverse declining sales. Monitored P&L for $3.5MM business. Hired, fired and trained a direct team of 16 Salon Consultants and 2 Regional Managers. Responsible for establishing and maintaining relationships with all manufacturers
* Restructured declining sales department through implementation of comprehensive training program, incentive based compensation, reporting and accountability procedures.
* Took part in negotiating contracts to sell KMS and Icon professional hair care product lines.
* Launched KMS; recognized for fastest growing 1st Qtr Sales of any new distributor, +225% over previous distributor.
* Developed & implemented a training program for Salon Consultants, resulting in a 10% increase in sales each month.
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SCRUPLES PROFESSIONAL SALON PRODUCTS, INC., Lakeville, MN
May 1992 – February 2003
Regional Sales and Education Manager (TX, OK, MO, KS, NE, IA, CO & NM)
* Oversaw P&L, sales projections, budgeting, marketing, strategic planning, and education functions of a territory consisting of 7 distributors with over 70 salon consultants. (Total annual salon sales of $2.6MM)
* Worked with distributors in strategic sales and education planning. Developed dynamic business strategies and assisted in corporate planning by analyzing business, distribution and market trends.
* Worked with salon consultants on a daily basis in the field, sales meetings and in the classroom.
* Established, monitored and controlled an education program for 8 states, with an educational staff of 20.
* Conducted educator training seminars for new candidates, as well as continuing education training for all corporate educators.
* Produced, performed and worked over 90 professional beauty shows; Participated in 17 association trade shows.
* Conducted 450 education classes for salons, stylists and sales consultants; Conducted 300 distributor sales meetings.
* Conducted monthly planning meetings with each distributor. Monitored distributors’ inventory assuring product sell-through.
Selected Accomplishments:
* Launched 3 new color lines with limited education budget, resulting in 30% sales increase, accounting for 40% of total sales.
* Launched a 9 SKU wet line, resulting in a 15% increase in sales, accounting for 24% of total sales the first year.
* Introduced aggressive marketing to counteract declining sales, which resulted in average growth of 12% a year.
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BOB BERTRAND AND ASSOCIATES, Rolling Meadows, IL
November 1991 – May 1992
Manufacturers’ Sales Representative (North & West TX and OK)
* Recruited by Bob Bertrand. Sold, serviced and negotiated major purchase contracts with wholesale and retail beauty supply dealers and distribution companies, including Sally’s Beauty Company, State Beauty Supply and Beautyco.
* Negotiated contract with Sally’s Beauty Supply for a hair dryer, resulting in a $1MM contract over a 3-year period.
* Opened 25 new accounts from November to May, more than any other sales representative in the company.
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BOTTENFIELD’S BEAUTY SUPPLY, Pittsburg, KS
February 1991 – November 1991
Distributor Salon Consultant (Central OK)
* Recruited by the company to revitalize a flat and neglected market, selling Scruples, Rusk, Framesi and Sunglitz.
* Established loyalty and partnership with accounts by providing color classes and technical programs for salons.
* Introduced aggressive marketing to counteract declining sales, increasing sales 260% within a 6-month time period.
* Achieved “Top Salon Consultant” status in Oklahoma, winning awards, recognition and contests.
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HAIR CARE, INC., Oklahoma City, OK
May 1979 – January 1991
Operating Manager and Stylist
* Responsible for all operations of the salon including P&L, budgeting, strategic planning, advertising, marketing, purchasing and employee recruiting and training. Maintained a staff of 20 hairdressers and 4 receptionists.
* Managed inventory of $100,000 to achieve almost 5 inventory turns per year.
* Created training programs and advertising campaigns which resulted in an average of 40% growth per year.
* Grew sales from $0 to $950,000 in service and retail sales. Sold business for profit.
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EDUCATION:
UNIVERSITY OF CENTRAL OKLAHOMA, Edmond, OK
Bachelor’s Degree – Business Administration/Finance, 1987
ACADEMY OF HAIR DESIGN, Del City, OK
Cosmetology License, 1979
Additional Education/Training includes: Franklin Covey Seminar – “4 Rolls of Leadership”; Duane Sparks, The Sales Board – “Action Selling”; Walk the Talk – “212 The Extra Degree”; Ken Blanchard Seminar – “Whale Done”; Charthouse Seminar – “FISH”, Business Philosophy; Zig Ziglar Seminars “See You at The Top”, “Closing The Sale”, “The Qualities of Success” & “How to Stay Motivated”; Numerous Professional Beauty Seminars.
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