Search Engine Marketing Analyst

SANDRA SOWERS 678-***-**** (Cell)

**** ******* ** *******@*****.***

Atlanta, GA 30311

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Objective

A challenging career in training, management, finance, sales, marketing or advertising that will utilize my diversified background and offer promotion based on skill set and merit.

Qualifications

Has strong communication and interpersonal skills with the ability to deal and negotiate complex transactions at the most senior level, both internally and externally. Well rounded, solid background in sales, management, advertising, training, marketing, new media, public relations, customer service and highly regarded by colleagues.

Education

1979 – 1983 Fisk University, Nashville, TN

Marketing & Management

1992 – 1993 Parsons School Of Design, New York, NY

Advertising and Advanced Graphic Design

May 2004 George S. May International, Park Ridge, IL

Executive Business Analyst

Microsoft adExcellence Certification

SEMPRO Certification

Google AdWords Professional Certification

Yahoo! Search Marketing Strategic Ambassador Certification

Experience

Feb 2008-Present Regional Business Development Consultant, Verizon Information Services/ Idearc Media, Alpharetta, GA

Consult with small to medium size businesses to establish local and national search interactive marketing programs through Superpages and their Affiliates, Google, Yahoo, Ask and MSN as well as Web Design/Development, Search Engine Marketing and Optimization. With extensive experience in all aspects of campaign planning from strategy to web analytics, the final ROI and building client relationships that will garner referrals, upgrades and renewals.

Nov 2005 – Feb 2008 Account Manager & DSM (District Sales Manager), Verizon Information Services/Idearc Media, Los Alamitos, CA

Responsible for maintaining new and existing client’s print and online yellow pages advertising with the intent to grow their business. Finished out second in the Division at 260% over budget in four months over 40 existing Reps. Acknowledged as a Senior Account Manager and assisted team with minimizing lost revenue to meet teams overall objectives. Consistently meet team results at 100% or greater to objective. Promoted to DSM within a year and the duties were: Recruit, train and develop a sales team. Performance evaluation, coaching, improvement plans and appraisals, productivity analysis and identification of action plans necessary to meet objectives, reporting of key activity metrics, including absence tracking. Management of team account assignments and leads, channel conflict resolution, co-development and continuous improvement of sales policies and procedures, monitoring and enforcement of sales policies and procedures, revenue, compensation and budget management and reporting, workflow management and coordination with cross-functional support teams, customer relations and problem resolution.

July 2004 – Aug 2005 Sr. Account Manager, AT&T, Anaheim, CA

n. On-going coaching of sales process, paperwork process, time management, phone activity and other behaviors that lead to positive results. Responsible for maintaining new and existing client’s print and online yellow pages advertising with the intent to grow their business. Received award for Rookie of the Year in Internet advertising through programs that were developed on www.yellopages.com, www.yahoo.com, www.google.com, www.aol.com, www.switchboard.com, www.anywho.com and many other major search engines within the clients vertical , PPC campaigns and website development with Performance Gain of 285% and finished New Rep Tracking with a Performance to Median Gain of 602.1% in the print directory.

Feb 2003 – June 2004 Executive Analyst, George S. May Company, Park Ridge, IL

Necessary to the performance of job responsibilities were the ability to dissect and evaluate a business, uncover deficiencies and ills to diagnose their problem areas, effectively communicate the findings to the client, and propose projects needed to effectively change the existing status of the business. Territory was all of North America, Canada, Mexico and Milan, Italy. Completed courses with honors and obtained certification as an Executive Analyst.

Aug 2000 – Dec 2003 Advertising Account Manager, Bellsouth, Tucker, GA

Responsible for maintaining new and existing client’s print and online yellow pages advertising with the intent to grow their business. Increased objective over 70.7% in the first year, tripled objectives in all major campaigns, finished campaigns at number 1 over 70 Account Managers between two districts and received the highest awards and trips. Promoted to another position within 1 ¼ years and in the new position also increased objective over 40.6%. Exceeded three offices in Internet and doubled objective in Print as well as in the Hispanic directory within both positions. Traveled throughout the regional markets assessing the existing situations to determine what could be done to make each office productive. Instituting projects, systems and controls to bridge gaps between Marketing, Sales, Management and Clients within the Atlanta Metro market.

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RMSS Enterprise, LLC – Owner/Consultant

Jan 2005 – Feb 2008 Consultant, Preferred Chauffeured Limousines, Gardena, CA

Created, planned and implemented all new Search Engine Marketing, Search Engine Optimization, E-mail Marketing, Newsletters, Print Advertising, Banners and CRM initiatives. Created all advertising using Adobe Creative Suite. Developed website and made changes when needed. Run regular activity reports on ROI with web analytic software. Monitor performance of targeted campaigns. Created and modified search campaigns to support changing promotional focus. Modified paid search keywords to maximize performance. Supervised all search campaign spending, data management, advertising revenue also pricing and forecasting. Made sure the promotional messaging and ad creative was consistent across all advertising programs. Consolidated search marketing and print advertising initiatives. Prepared financial statements, business activity reports, financial position forecasts, annual budgets, and handle all other business issues. Monitored all financial activities, monthly amortization, made sure all legal and regulatory requirements were met.

Aug 2007-Oct 2007 Consultant, Los Angeles Superior Court, Los Angeles, CA

The Audit review covered and not limited to, the accounting procedures used by the Court in administering the Dispute Resolution Program, assessment as to whether an in-kind match of non-Program funds has been made and consistent with the guidelines set forth in the Office of Management & Budget(OMB) Circular A-133. The Management Discussion Analysis Report covered a brief discussion of the Program’s financial activities and changes in net assets and cash flows for the fiscal year ended; assessment of funding for the program, grant share & non-grant share revenues as well as other financial highlights as established by Governmental Accounting Standards Board (GSAB) Statement No. 43; a condensed financial information/analysis, including a comparison to prior fiscal years of overall financial positions, changes and contributing factors; and a description of any facts affecting the Court’s ADR operations.

March 2007- July 2007 Consultant, TMP DM, Glendale, CA

Develop website user experience strategies, including information design, content strategy and lead-generation tactics. Lead website usability testing across all phases of site development. Distill research and analytic findings, explain their strategic tactical marketing implications and how they can be used to create effective and efficient interactive marketing strategies, reports website performance analytics and ROI modeling. Keeps senior management fully informed of account activity, challenges and opportunities. Manage and develop the strategic direction of interactive programs that are specific to the clients needs. Responsible for interactive sales training for account executives in the entire Los Angeles Region. Create marketing programs for Fortune 100 and 500 companies. Develop unique customized solutions combining SEO, SEM, Online Directories, RSS Feeds and other web programs like creating landing pages, manage keywords in SEM projects with over 1 million keywords as well as staying within the clients budgeted ad spend. Monthly attended trade shows and client conventions. Making sure that retention and increase continued while managing all projects from beginning to end.

Jan 2007 – March 2007 Consultant, Citysearch, Los Angeles, CA

Manage new and existing customers and determine what direction they needed to follow based on their current goals and institute it. Identify business opportunities and commit and facilitate delivery of the product that is suitable for their online marketing plan. Create and implement custom solutions for each client by analyzing the client’s ROI goal and data, media buying cycle, marketing philosophy, target demographic and all other things that will determine their SEO/SEM and Video programs. Educate customers on product and marketing strategies to improve their presence on the Internet and at all times building value in the Citysearch customer relationship.

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Software

Firefox, Flash, Adobe Creative Suite CS3, Quark, Aldus, Dreamweaver, Novell, Microsoft Office Suite, Access, ADS, Post, Distributed, QuickBooks, DoubleClick, Omniture, WEBCEO, Eyeblaster, Yahoo and Google analytics, Moveo, Salesforce, ACT, VISION and more.

Writing Samples:

http://knol.google.com/k/sandra-sowers/yellow-page-print-ad-agencies-doing-a/6ih383e4ymwi/5#

http://knol.google.com/k/sandra-sowers/marketing-partnership-funeral-homes-and/6ih383e4ymwi/2#

References supplied upon request

Contact this candidate