Aida L Rodriguez
Apartado ******
Arecibo, P.R. *0614
**************@*****.***
Objective
Achieves stores financial goal through effective leadership and management skills with exceptional customer service techniques by ensuring a high level of interaction with our customer. Ensure compliance to corporate sales programs, company directives and day to day leadership of store employees. Responsible for hiring, training and development of Associate and Assistant Managers. Performs daily operational activities including opening and closing of the store along with cash handling and banking procedures. Development of strategies for sales and marketing initiatives. Ensure compliance with company securities; inventory control, counts, and loss prevention policies and programs. Merchandise presentation, receiving and validation of documents and payroll budget preparation.
Work Experience
Store Sales Manager
2/2004 - 7/2007
Discovery Channel Store, Hato Rey, Puerto Rico
Responsible for stores accountabilities including customer service, sales, profits, expenses (EBITDA), inventory control and loss prevention, recruits, selects, hire and training of all store personnel including management team.
Responsible for delivering on plan sales performance and month to month to month, quarter to quarter increase in ADT, UPT and conversion percentage.
Responsible of managing controllable expenses (payroll, supplies) to deliver lower operating costs as a percentage of revenue.
Responsible of delivering shrink percentage according to company expectation
Responsible of provide an exceptional customer service experience to every customer by consistently executing and ensuring staff execution of all customer service programs.
Responsible for hiring, training, and development of store personnel in all aspect of the business to ensure results in high quality associates to be promoted within the store and the company needs by motivating, coaching and giving feedback to the store sales team with clear communication and setting performance expectation. Also, but not limited in addressing with fair and consistent corrective actions substandard performance.
Responsible of maximizing individual employee productivity (IP) to achieve store sales goal.
Work with TVP/DSM and all store personnel in affecting and enforcing company policies and procedures.
(Discovery Retail Store Division closure due to Company Internal reorganization)
Store Manager
5/2003 - 12/2003
Party City of P.R.,
Responsible for day-to-day operations of all aspects of store including sales and profit, customer service, inventory control and loss prevention. Work with upper management in affecting and enforcing company policies and procedures.
Store Sales Manager
2/1995 - 2/2003
Urban Brands U.S.P.R. -
Petrie Retail Inc., Marianne, Puerto Rico
Responsible for day-to-day operations of all aspects of store including sales and profit, customer service, inventory control and loss prevention, hiring, training and development of store personnel in all aspect of the business, payroll control and preparation and full knowledge of all store sales, inventory, shipment, and expenses data reports. Work with upper management in affecting and enforcing company policies and procedures.
District Sales Manager
6/1991 - 2/1995
Petrie's Stores Corp., Marianne, Puerto Rico
Responsible for 5 stores and 8 Kid's and Plus Departments including sales, service, profits, expenses, training, coaching, and development and recognition of top performers within management team. Work with TVP/Zone Manager and all store personnel in affecting and enforcing company policies and procedures.
(The position of DSM was relocated due to a corporate reorganization)
Store Sales Manager
11/1985 - 6/1991
Petrie Stores Corp., Marianne, Puerto Rico
Responsible for day-to-day operations of all aspects of the store including reaching the store sales plan and profits goals by exceeding high quality customer service techniques.
Responsible for hiring, training, and development of store personnel in all aspect of the business to ensure results in high quality associates to be promoted within the store and the company needs by motivating, coaching and giving feedback to the store sales team with clear communication and setting performance expectation. Also, but not limited in addressing with fair and consistent corrective actions substandard performance.
Understanding of all sales, inventory, shipment and expenses data reports.
Responsible of payroll controls and preparation.
Responsible of store Inventory control and loss prevention by educating personnel of potential causes of shrink and by ensure compliance with company security and shrink policies and programs.
Work with upper management in affecting and enforcing company policies and procedures.
Education
Inter American University, Arecibo, Puerto Rico
Bachelor's Degree (Cum Laude)
BA (Bachelor in Administration)
BBA (Bachelor in Marketing)
Skills
Microsoft Office