Assistant Marketing Manager

Profile

• Over four years of successful Marketing experience. Honors graduate with a B.A. degree.

• Self-directed, enthusiastic, hardworking professional with a positive disposition and excellent organization, planning and execution ability. Develop strategic project plans and lead planning meetings with functional areas to assure timely completion of projects. Define strategic brand & support corporate category goals; develop marketing budget to achieve operating profit goals.

• Manage multiple projects and multitask to maximize productivity with short timelines in fast-paced, demanding work environment; gain cooperation from others to fulfill targeted goals & objectives. Conscientious: make sound recommendations and decisions; can be relied to contain expenses and focus on details. Often praised by supervisors for exceeding performance expectations and completing assignments ahead of schedule and under budget.

• Very personable. Establish good working relationships; work effectively as a team member and independently. Like a sponge, soak up and adjust intuitively to subtle variations and special circumstances within the work environment. Committed to customer service excellence.

• Accomplished at drafting copy for websites, catalogs, editorials and online product galleries based on brand positioning. Adept at tailoring writing for different target audiences and messaging with the use of social media: Blogging, Facebook, Twitter and Pinterest.

• Proficient in Microsoft Office Suite applications; FileMaker Pro; Adobe CS5: Photoshop, Illustrator & InDesign. Quick to learn new skills and responsibilities.

• Fluent in Mandarin Chinese, Taiwanese & English. Proficient in conversational & written Spanish. Proficient in conversational Serbian and basic Korean.

Professional Experience

Alyce Paris, Inc. Morton Grove, IL April 2008 - Present

Assistant Marketing Manager (Reporting to Marketing Director)

Corporate Branding and Marketing Communications

• Develop marketing strategies based on consumer insights gleaned from fact-based, primary research including major market segmentation study. Results led to identifying heavy-users, customer segments, brand awareness levels, competitive product benefits, size of industry and numerous new product line opportunities.

• Apply consumer insights for subsequent new branding vision, strategy, and positioning to be imbedded in all creative media (i.e., ads, catalogs, collateral, web, direct / email), along with product development, merchandising and events.

• Guide creative internal team / external agencies in branded design layouts and storyboards based on creative briefs for magazine and multimedia ad campaigns, catalogs, direct mailers, website and copywriting from conception through production. Lead and manage all subsequent creative project plans including post-program analyses and recommendations.

• Conceptualize strategic ideas via ideation, needs exploration, concept screening, and market testing to generate innovative concepts and product design; develop multi-year product portfolios and competitive pricing maps.

• Played key role in directing web designer and developers in revamping static website with brand imagery, better navigation and functionality: imbedded lookbooks and videos, multi-level filtering, live modeling, live chat, enhanced registration, wish lists, and lucrative offers.

Raised Facebook followers by 437% in ten months and doubled size of corporate database by engaging teenage customers using compelling content and promotions.

• Developed winning creative concepts with motivating calls-to-action for corporate ad campaigns, catalogs & direct mailers, which increased email sign-ups and participation in website promotions.

• Cultivate exceptional press relationships, maximizing brand exposure and media interest. Planned creative and editorial for Hearst and Conde Nast publications. Established Alyce as industry source for trend information among key editors.

• Develop and manage annual creative budgets including securing estimates & RFPs from vendors; identify new creative resources and prepare monthly reports for management review.

National Special Events and Trade Shows

• Recommend national and regional event and trade show goals and objectives to maximize ROI and brand exposure.

• Maximize attendance by designing direct mailers and ads with compelling calls-to-action for customers, prospects & media. Instrumental in significantly raising sales at March 2012 event.

Language Interpreter and Translation

• Interpret business documents, conference calls, and creative briefs in Mandarin and Spanish.

• Facilitate conflict resolution between international parties and interests.

Beauty on Call, Chicago, IL Jan. 2008 - March 2008

Event Coordinator

• Launched “Glossed & Found” e-commerce division; assisted in developing creative concept for website. (“Glossed & Found” nominated for Fashion Group International’s Rising Stars Award.)

• Assisted in executing beauty events and bridal shows; developed daily agendas and project plans.

• Created database of students, prospects, vendors and clients for marketing and PR programs.

- Education -

The Illinois Institute of Art, Chicago, Illinois

Bachelor of Arts, Fashion Marketing and Management, March 2008

Graduated with honors; GPA 3.7/4.0

Providence University, Taichung, Taiwan

Bachelor of Arts in Spanish Language and Literature, June 2003

Sae Jong Korean Language & Culture School, Chicago, Illinois

Elementary and Intermediate Class Certificates, November, 2011

- Professional Activities -

Part-time blogger for Yahoo on travel and fashion (in Chinese)

Member of Professional Advisory Committee, The Illinois Institute of Art, Chicago, IL

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