Media Professional and Results-Oriented Manager

Jeff Fulcher

EXPERIENCE AND QUALIFICATIONS

Strategic Marketing Consultant, United Press International

Washington, DC; January 2009 – February 2009

• Wrote comprehensive marketing plan for UPI’s new UPIU social networking initiative

• Drafted new website layout and wireframes based on persuasive architecture to encourage engagement

• Consulted with outside vendors to develop a public relations campaign directed toward traditional and emerging media

• Planned viral marketing strategy that leveraged existing technologies to drive membership and brand identity

Director of Student Publications, The Leadership Institute

Arlington, VA; December 2006 – September 2008

• Set goals and developed protocol concerning five direct reports and a budget of more than $300,000

• Lead interdepartmental effort to design and develop a new interactive website and e-newsletter

• Strategically directed staff activities in order to exceeded annual goals

• Expanded curriculum and directed staff in publishing effective teaching, marketing, and public relations materials

• Oversaw real-time data regarding staff and activities of more than 212 independent publications in order to accurately award more than $100,000 in grants

• Established positive working relationships with professional journalists, political insiders, and members of non-profit organizations to increase programmatic offerings and maximize recruiting efficiency

• Coordinated public relations strategies among internal departments, associated student groups, and media outlets

National Publications Coordinator, The Leadership Institute

February 2006 – November 2006

• Identified and organized student journalists across the country

• Trained students and staff in publications skills, direct mail fundraising, and public speaking

• Motivated and educated students through verbal presentations

• Wrote original training materials and talking points to maximize impact and retention for students and other stakeholders

• Assisted students in crafting effective, direct-mail fundraising packages

Membership and Development Associate, Citizens Against Government Waste

Washington, DC; September 2005 -- February 2006

• Produced solicitation mailings and bi-monthly, political reports to send to CAGW’s high dollar donor program

• Managed sensitive donor information and produced reports detailing fundraising trends

• Researched and prepared detailed reports on prospective high dollar donors for solicitation

• Coordinated efforts with database vendor, direct mail company, and caging facility to ensure accurate entry, deposit and reporting of members’ donations

PROFESSIONAL SKILLS

• Software Proficiencies: Adobe Creative Suite 4, Quark Express, Microsoft Office, and Social Networks

• Talented public speaker

• Experienced copyeditor

• Leadership Institute training in fundraising, earned media, public policy, and grassroots organization

EDUCATION

2001-2005 DePauw University; Greencastle, IN

Major: Political Science

Minor: Sociology

GPA: 3.62

HONORS

• Graduated Cum Laude

• DePauw University Media Fellowship

• Pi Sigma Alpha, national political science honor society

• Alpha Kappa Delta, national sociology honor society

• National Society of Collegiate Scholars

• Ohio “Buckeye” Boys’ State

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