Product marketing professional
Resume:
J ROGERS SR.
***********@*******.***
SUMMARY
Accomplished, versatile, energetic results-focused marketing professional with broad-based, cross-functional experience in product marketing, business development, sales, technical support, IT management and database administration. Recognized for strong, interpersonal communications and team building skills used to build relationships with customers. Proven ability to develop and implement solutions and marketing strategies for emerging and established markets. Specific areas of expertise:
• Tactical Planning • Advertising • Go-to-Market Strategies • Sales/Distribution
• Product Launch • Pricing • Pre-Sales trainer • Public Relations
PROFESSIONAL EXPERIENCE
BMC Software, Houston Texas 10/2007-present Senior Sales Representative
Responsible for Distributed Systems Management products
• Articulated Business Service Management strategy to C-Level,mid-tier & technical customers
• Reworked product renewals for expiring contracts, account planning
• Conducted market analysis and developed targeted product sales campaigns
• Conducted cold calling, prospecting, both on the phone and face-to-face,
• Excellent verbal and written communication skills and be able to present in both small and large group settings.
• Utilized technical background & marketing skills to get buy in from customers
• Positioned IT systems management & network monitoring tools
• Provided sales forecasting to upper management for quarterly business reviews
Avocent Corporation, Huntsville Alabama 2/2006-12/2006
Senior Product Marketing Manager
Reporting to VP performed marketing and product management duties for DSView 3
• Gathered product requirements from customers, software consultants, tech support, engineering, defined requirements document,GTM roadmap & strategy
• Defined & coordinated marketing, media, public relations and web design,meta tags
• Created usage cases and identified customer and competitive trends & SWOT
• Created internal/external product collateral (datasheets, marketing kits, strategic positioning)
• Defined ISV/IHV partner program & repositioned Software Development Kit
• Defined DSView 3 virtualization,IPv6, FIPS140 & Blade strategy, MRD(FeaturePlan)
• Improved geographically dispersed team communication and teamwork
• Served as “advocate” for customer needs through detailed pragmatic marketing strategy
• Created & implemented beta plan to validate new product features with customers
• Provided detailed project management and documentation for customer outreach activities, growth trends and ROI
• Proven ability in implementing strategic outreach tactics that deliver referral & new customer growth by soliciting feedback on service levels and operational issues
• Expert at customer relationship management for continued growth
• Provided Project Management for geographically dispersed teams across multiple departments
o Insured that the IT(DSView) project was completed on time, within budget
o Communicated milestones weekly to upper management and team members
Symantec Corporation, Houston Texas 6/2005-2/2006
Senior Product Marketing Manager
Reporting to VP, researched and performed marketing analysis for bvAdmin product.
• Revised and refined marketing message to better align with solving the customers problem
• Delivered training to sales organization on simplified messaging
• Researched and developed profit and loss report for product review
• Coordinated customer satisfaction campaign, used information to refine collateral/sales kits and updated competitive documentation
• Communicated project status to team, upper management and facilitated meetings
• Authored white paper with IDC – Compliance and Windows Active Directory
• Familiar with federal regulations and compliance (HIPAA,SOX,ISO17779, GLBA.HSPD12)
BMC Software, Houston, Texas 1998-2005
Senior Product Marketing and Business Development Manager (2000-2005)
Reporting to Director/VP led marketing and business development for the MAINVIEW,PATROL and the corporate Linux strategy. Managed a staff of 10, Developers, Quality Assurance, documentation and support.
• Developed and implemented promotions to increase revenue and product awareness
• Created customer focus-groups and one-on-one meetings to uncover customer pain-points and gather requirements. & programs to monitor and improve customer satisfaction
• Initiated partnerships with Novell, MySQL, Red-Hat, system integrators, partners, for joint marketing and increased sales/awareness/revenue
• Developed value propositions, promotions, key messages, communication plans, sales kits - to ensure effective product launch, webpage design, GTM roadmap & strategy
• Developed and implemented yearly marketing objectives, plan, and budget for the Linux business unit, worked to maintain high ROI for all marketing activities
• Coordinated, delivered, sales training to account reps, software consultants, product teams, and customers on the benefits of the products, U.S and abroad (Belgium, Sweden, Italy, Spain, Amsterdam, France, Argentina, Brazil).
• Developed relationships with analysts firms: Gartner, IDC, AMR, RFG
• Built wire frames and screen mock-ups based on customer needs.
• Developed business cases, product requirements, and use cases for developing products.
• Participated in QA and Usability Testing (QAT/UAT).
• Established product pricing based on market research and developed revenue forecasts
• Worked with vendors & magazines for advertising pricing, radio awareness, ensured high ROI
Senior Software Consultant Specialist (1998-2000)
Subject matter expert on data propagation/operational data stores and data warehousing. Performed pre-sales presentations to customers (onsite) as well as briefings. Facilitated product installations and some post sales activities, including professional services. Provided training to sales force and customers. Expertise in DB2,IMS,VSAM (MVS), MSSQL, Oracle, Sybase,windows,web.
Nevada Power Company, Las Vegas Nevada 1994-1998
Database/Systems Analyst
Performed backup and recovery, performance and tuning for DB2, IMS, MSSQL,Oracle and SQL.Designed and implemented Operational Data Store and Data warehouse. Created DSS ,OLAP queries and stored procedures for end users. Trained end users on Crystal Reports and SQL. Provided disaster recovery methodology for IMS & DB2. PC, Modem hardware installations
Salomon Inc, Rutherford NJ 1985-1994
Database Administration Analyst, TechSupport, Manager Datacenter Operations
• Mainframes,(DB2,IMS,JCL,VSAM) Distributed(Unix),Sybase, Oracle
EDUCATION & TRAINING
Bachelor of Science in Computer Science
University of Phoenix, Houston, Texas (2009)
ITIL Foundation version 3 Certified
Texas General Lines Life Accident and Health Agent
Rice University Pragmatic Approach to Marketing, Houston, Texas
AMA/AME Effective Managing/Media Techniques
Microsoft Systems Administration Windows XP,SQL Server 7.0, Active Directory
COMPUTER SKILLS
Score, PeopleSoft, Siebel, SAP, FeaturePlan, MSOffice,MAINVIEW Windows / XP, MSSQL, FTP, MVS, VSAM, FDR, SDSF, VISIO, MS Project, Omegamon, ASM2 CICS, QMF, NDM, DFDSS, REXX, DB2 , UDB, EDP, Crystal Reports,MircoStrategy,CA-1,CA-7,CA-11,VM,DSView 3, SQL, COBOL, C, C++, Metrowerks, PATROL, Deployment Manager, Tivoli,Business Objects,webex,Go-to-Meeting,Netmeeting,Cognos
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