Sr Mgr. Short
Resume:
Christiane Nilsson
** ********** ***, ***********, ** 01752
******************@***.***
Summary
Highly successful senior direct marketing professional is with a passion with superb team building, interpersonal and leadership skills.
Skills Overview
• Project management /implementation
• Strategy and execution for B2B marketing
• Budgeting
• Vendor management
• Operational process development
• Team player
• Coach and motivator
• Works well under pressure
• Approachable and level-headed
Professional Experience
Senior Manager, Marketing Operations
Monster.com, Maynard, MA 2006 - Present
Achievements:
• Tripled accuracy and customer satisfaction within 3 months.
• Evaluated, selected and managed external list vendors for Internet marketing
• Increased response and buy rates by substantially improving the quality of campaign files through creating best business practices, audit policies and procedures.
• Translated marketing strategies into actionable campaigns and activities.
• Increased the quality and efficiency of the team’s output by cross-functional group training, strong supervision and replacement of unproductive personnel.
Responsibilities:
• Managing team that creates email marketing campaign lists from Siebel database.
• Acquisition list vendor management
• Evaluating and purchasing 3rd party email prospect lists.
• Establishing operating guidelines, procedures and processes, audit and business reporting.
Senior Manager, Market Information
Bank of America/FleetBoston Financial Boston, MA 2001 - 2006
Achievements:
• Successfully assisted in the development and management of legacy Fleet MMCU lead management process which created and distributed highly targeted leads on a bi monthly basis to all legacy Fleet branches.
• Designed, implemented and managed the legacy Fleet BCE direct mail process for both prospects and customers. This resulted in reducing the cost per acquired account by 27% since inception of the program.
• Successfully managed the BCE mail audience (11 MM solicitations/year) resulting in increasing our credit commitment levels from $200M to $450MM since the beginning of the program. Developed accurate forecasting reports for response and approval rates in support of our business partners.
Christiane Nilsson Resume Page 2
Responsibilities:
• Management of technically complex legacy Fleet “Money Management Check-Up” (MMCU) lead distribution process to 1500 Fleet branches.
• Development of strategic audience management plan for Small Business Credit Express (BCE) product to meet revenue goals of the line of business.
• Managing creative agency and driving design of collateral from concept to final product
• Managing of data entry and list processing vendors, creating specs defining and selecting most productive BCE audiences for both internal and external mail files.
• Analysis and forecasts against business goals.
Manager, Direct Marketing
Digitas 1999 - 2001
Achievements:
• Successfully managed new database vendor for GM’s new marketing strategy
• Translated GM’s new marketing direction into operational plans for all divisions
• Articulated and implemented new business rules for General Motors lead management system
• Monitored and ensured compliance to new strategy by all GM’s divisional vendors
• Supervised client vendor reviews and selection
Previous Experience
Project Manager, Acquisitions
Vantage Direct Marketing Services Newton, MA
Senior Account Manager, Marketing Campaigns
W.A. Wilde Holliston, MA
Project Manager, Marketing Campaigns
CPS Direct, Inc. Woburn, MA 1996-1997
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EDUCATION
M.A., Harvard University, Cambridge, MA
B.A., Boston University, Boston, MA
University of Tuebingen, Germany
University of Grenoble, France
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