SANDEEP RAJ

**/ **, ******, ******** *******, E-*, Arera Colony, Bhopal-462021

Mobile: 098********; 099******** E-mail: b0s3da@r.postjobfree.com

Senior level assignments in Strategy Planning; Sales/ Marketing; Business Development; Operations; CRM/ Team Management with leading organizations

PROFESSIONAL SYNOPSIS

An astute and result oriented professional with nearly 14 years of proven success in managing entire operations encompassing planning & marketing. Currently associated with Hotel The Residency, Bhopal as General Manager. Expertise in handling a diverse range of operations entailing F&B operations, sales & revenue, P&L accountability, costs control and budgeting.

Possess expertise in tapping prospects, analyzing their requirements, rendering technical guidance to the clients and negotiate for the orders. Demonstrated initiatives in establishing units & products and working on corporate planning, financial management & strategy development. Sound knowledge of various computer software’s including Knowledge Basic, DOS Environment, WordStar, D-Base, Louts & Windows. Strong analytical, problem solving & organizational abilities. Possess a flexible & detail oriented attitude.

KNOWLEDGE PURVIEW

Strategic Planning

Establishing new business, devising short and long term goals/ strategies for business in line with organizational objectives.

Involved in formulation of budgets and ensuring adherence to planned expenses economically.

Implementing systems for enhancing productivity and operational efficiency.

Sustaining profitable operations through focus on budgeting, cost analysis & cost optimization.

Sales & Marketing

Planning, organizing and implementing sales programs and strategies for continuously securing business.

Driving sales initiatives and achieving desired targets.

Conducting competitor analysis by keeping abreast of market trends & competitor moves to achieve market share metrics.

Implementing promotional activities in coordination with external agencies to spearhead brand promotion and event management initiatives.

Business Development / Key Account Management

Initiating & developing relationships with key decision makers in target organizations for business development.

Identify prospective clients from various sectors, generate business from the existing, and thereby achieve business targets.

Evolving market segmentation & penetration strategies to achieve targets.

Operations

Developing and implementing procedures, control systems for maintaining hygiene and quality standards.

Leading efforts for streamlining processes and generating cost savings in operations.

In depth knowledge of actual operations in each department, helping trouble shoot client issues.

Responsible for making banquet reservations and coordinating with guests for resolving their concerns/ needs.

Managing the out door catering schedules with constant tie-ups with major corporate and implementing sales promotional strategies to increase the sales volume and achieving maximum customer satisfaction.

Planning & controlling the complete service function with accountability on profit & loss.

Defining the service standards and ensuring compliance to the norms.

Managing the escalated cases and addressing the concerns registered at a higher level.

Overseeing activities related to opening in terms of counter cash and closing of daily sales.

Tracking daily complaints, ensuring proper manpower and route planning to ensure lesser response time and faster speed of service.

Guiding the accounts department to carry out the supporting work for smooth running of hotel.

Menu planning, formatting Food Cost structure, planning food festivals to insure more traffic to the outlets and channels to minimize pilferage and wastage.

Setting up the procedures for the department, budgeting for the year and overall administration of the department.

Client Relationship Management

Ensuring high quality services, resulting in customer delight & optimum resource utilization for maximum service quality.

Providing maximum customer satisfaction by closely interacting with potential clients & understand their requirements and customizing the product and services accordingly.

Team Management

Handling operational functions like pre-shifts staff briefings, creating the duty roster, shift management.

Imparting appropriate training on Food preparation, Service Excellence and Teamwork to restaurant and support service staff.

CAREER DETAILS

Since May’ 04 with Hotel The Residency (Four Star) Bhopal. Last served as General Manager.

Key responsibility pertain to managing an extensive data base of sales contacts, encompassing a wide range of market segments, including wholesalers, conference organizers, tour operators, travel agents, advertising agents, media, motivation & promotion firms.

Career Path

Joined as General Manager- Sales & Marketing

Promoted as General Manager.

Accomplishments

Consistently achieved business worth-

36 Lacs in 2005-06

45-50 Lacs in 2006-07

60-65 Lacs in 2007-08

Played a key role in setting of Open Airy Restaurant “Sonar Gaon”.

Handled key clients including BHEL, Bhopal, HPCL, BPCL, / Reliance life insurance, HDFC Insurance, / ING Vyasya, Fullerton India Ltd, Jet Airways, Eicher Tractors, Airtel, Tata, Idea cellulars & Vodafone etc.

Promoted sales by organizing various festivals like Baisakhi, food festival, Radio Mirchi Theme Nights, etc.

Initiated Mid night buffet, economy lunch packets & room day packages to augment sales.

Successfully organized major events like Paratha Festival, Biryani Festivals, New Year Celebrations, X-Mas Festival etc.

Handled business worth Rs. 7.5 corers annually.

Initiated PF contribution, Mediclaim, ESI, employee loans, in house breakfast, lunch, dinner, to ensure employee welfare.

Motivated team members by conducting training programmes on weekly basis, weekly briefing to all departmental wise, increment in salary, special incentives for team members.

Awarded with a car for achieving sales target in 2005-06.

Received various appreciation letters from hotel THE RESIDENCY, Bhopal.

Feb’01 – Apr’04 with Hotel Sea Princess Mumbai. Last served as Asst. General Manager (Sales/Marketing/Operation).

The career path

Joined as Dy. General Manager (Sales/Marketing/Operation)

Promoted as Assistant General Manager

Reporting to GM, MD, key responsibility expertise in designing & implementing training programs for bringing keen customer focus, high energy level and team spirit in the employees, track record of developing procedures, service standards and operational policies, planning & implementing effective control measures to reduce running costs of the unit.

Jan’97 – Jan’01 with Hotel Amer Palace (Three Star) Bhopal. Last served as Dy General Manager Sales/Marketing/Operation.

The career path

Joined as Deputy Manager Marketing

Promoted as Deputy General Manager Marketing

Reporting to GM, MD, key responsibility pertain to achieving sales target, identifying & developing new markets, tapping prospective clients, organizing get-together, attending & entertaining guests & maintaining healthy relation with the existing clients.

Also served the organization as a Guest Relation Executive & Airport Executive.

Major Accomplishments

Accredited as the Best Employer in Nov’99 & received a letter of Appreciation.

Successfully handled the Jhankar Disco Theque.

Instrumental in arranging various Theme Nights.

Handled major orders from Carrier Aircon, Nabard, SBI, / BHEL, Godrej Foods, etc.

Initiated in opening of 2 new bakery huts.

Successfully developed marketing strategy by commencing systems of Mini meals & complimentary food coupons for top most clients.

Handled business worth Rs. 5.50 crores annually.

Efficiently developed new clients like Ircon International, BSNL, Standard Chartered Bank, etc.

May’93 – Dec’96 with Hotel Howard Park Plaza Agra. Last served as Asstt. Manager Front Office.

The career path

Joined as Asstt. Manager Front Office

Promoted as Deputy General Manager (Sales/Marketing/Operation)

Reporting to GM, MD, key responsibility organizing and conducting practical & theoretical training programs, to enhance skills and motivational levels, pertain to achieving sales target, interpersonal, liaison and problem solving skills with the ability to work in multi cultural environment.

Apr’92 – Mar’93 with Hotel Jehan Numa Palace (Heritage Property) Bhopal. Last served as Front Office Executive.

The career path

Joined as Front Office Executive

Promoted as Assistant Manager Front Office

Reporting to GM, key developing and implementing procedures, control systems for maintaining hygiene and quality standards, leading efforts for streamlining processes and generating cost savings in operation, ensuring maximum customer satisfaction by closely interacting with potential clients and understanding their requirement and customizing and product and services accordingly.

COURSES UNDERTAKEN

Use of computers for Hotels Marketing Human Resources

Sales & PR Crisis Management Banqueting & Protocol

Energy Savings Guests & Building Security

Also attended seminars on Ecology within the Hospitality Industry & “Q” Quality Hotel Voluntary Control of Standards.

ACADEMIA

Post Graduate Diploma in Personnel Management & Industrial Relation from Rajendra Prasad Institute of Mass & Communication, Mumbai in 1997

Post Graduate Diploma in Hotel Management from Regional Institute of Hotel Management, Jamshedpur, Tata Nagar, Patna in 1991 – 1994.

M.B.A. from National Institute of Management, Mumbai (Specialization in Marketing & Retail Management) in the year 2005-2006.

M.Com. from Barkatullah University, Bhopal in 1995.

B.Com. from Barkatullah University, Bhopal in 1993.

12th from Vikram Higher Secondary School, Bhopal in 1990.

IT SKILLS

Knowledge Basic, DOS Environment, WordStar, D-Base, Louts & Windows.

PERSONAL DETAILS

Date of Birth : 22nd September 1971

Address : 24, Piyush Nagar, Near Awadhpuri, Xt. Xavier School, Piplani Kali Badi Road, Bhopal-462021.

Passport No : G-2044313 (Valid till 2017)

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