marketing

THOMAS TYSON

**** ******* *****, ******* ****, IL 60133 630-***-**** ******@*********.***

Summary of Qualifications

A successful and highly motivated professional with expertise in strategic planning and client relations. Exhibits strong interpersonal skills, ability to multi-task, and works extremely well under pressure and immediate deadlines.

Representative Accomplishments

Created and executed a strategic quarterly contest that resulted in a key Distributor achieving over 100% of their target sales goals

Increased sales by 35% with a key customer, by developing a custom integrated marketing campaign

Commended by VP for successfully integrated two separate marketing programs during company merger

Developed a pricing promotion for a new customer that resulted in $250k in sales in a two month time period

Professional Experience

First Alert, Aurora, IL – A home safety and security company

Trade Marketing Manger June 2010 – Aug. 2010

Two month contract via Kelly Services

Responsible for creating monthly promotions for the eCommerce channel

Monitor slow moving inventory and create pricing strategy to move through product

Developed new eCommerce customers and set sales goals for them to reach

PC Mall, Inc., Chicago, IL – A value added reseller of computer and electronic products and services

SMB Account Executive Jan. 2010 – May 2010

Targeted small and medium business accounts to promote PC Mall brand, products and services

Developed IT strategy for prospective customers based on number of employees

VMware, Inc., Hanover Park, IL – A provider of virtualization software

Partner Marketing Specialist Jan. 2009 – Dec. 2009

One year long contractor via Creative Group

Responsible for creating and executing strategic marketing plans for top resellers

Successfully ran a campaign with VMware’s number one reseller that resulted in 5 times the anticipated forecast for VMware

Provide closed loop reporting on all activities where available

NEC Display Solutions, Itasca, IL – A manufacturer of large screen displays and projectors

Channel Marketing Specialist Aug. 2004 – Apr. 2008

Successfully negotiated multi-million dollar marketing contracts with top tier accounts

Created promotions to increase incremental sales at key times during the year

Promoted new products and implemented current promotions at key accounts

Created monthly channel-wide newsletters; product launches, promotions and updated pricing

Responsible for tracking return on investment for all marketing activities that NEC participated in the Distributor and ProAV channels

Dartek.com, Naperville, IL – A value added reseller of computer and electronic products and services

Marketing Intern May 2003 – Jan. 2004

Initiated and executed maintenance for all product descriptions on Dartek’s e-commerce website

Generated and created SKU numbers for all new products

Designed partner sites for various manufacturers, such as Lexmark and Viewsonic

Skills

Proficient in:

Microsoft Excel, PowerPoint, Access, Publisher, Word

SAP

Education

B.A. Organizational/Corporate Communication May 2004

Northern Illinois University, DeKalb, Illinois

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