BRIAN JAMES STICKTER **** Duncan Drive. Chelsea, MI 48118
678-***-**** *********@*********.***
Over 15 years of sales and marketing experience in the Health, Nutrition, Food and Beverage Industry servicing accounts and coordinating promotions throughout the Southeast region. My ability to build relationships and establish a good rapport with customers has allowed me to achieve successful results where I increased sales and territory coverage an average of 20-35% over the years. Motivated, innovative, and driven with total quality customer service and satisfaction; including a track record of achieving profitable results in a variety of competitive markets.
CORE PROFICIENCIES
• Business Development & Expansion • Marketing Strategies • Branding • Product Promotions
• Merchandising • Customer Service • Dedicated • Goal Orientated • Building Relations
PROFESSIONAL EXPERIENCE
Body by Brian November 2010 – Current
Fitness and Nutritional Consultant - (Georgia / Michigan / New York)
• Assess client objectives customizing fitness programs to help meet specific goals around their daily schedule.
• Weight management, providing tailored meal plans, advising sport supplement products to take, measuring and preparing special diets.
Club Marketing Services March 2007 – October 2010
Territory Sales Manager - (Georgia / Alabama/ N. Carolina / S. Carolina)
• Provide merchandising services for over 50 vendors represented at Sam’s Club by strategically positioning products to generate sales at store and club level.
• Oversee product logistics for seasonal promotions, demos, and end cap placements providing product solutions at South East Sam’s club accounts.
• Track and record new and existing products producing a variety of data reports to help generate sales and make enhancements.
• Maintain relationships at all accounts visited monthly to help support products and confirm follow-through of action items.
BodyBlocks Nutrition Systems, Inc. August 2004 – April 2006
Territory Account Manager - (Georgia)
• Managed Distributor Reps from H.T. Hackney at over 160 C-Store accounts in GA, coordinated marketing logistics, merchandised displays, and scheduled promotions and supervised demo staff.
• Supported Atlanta Food International Distribution sales servicing over 250 Kroger accounts.
• Increased sales by 25% in the last year opening over 100 new C-Store accounts reaching and exceeding all incentive plans.
Rexall Sundown December 2001 – December 2003
Territory Sales Manager - (Georgia / Alabama / Tennessee / Mississippi / North Florida)
• Managed and supported the Southeast Distribution sales territory, increased sales at new and existing accounts by 50% from the previous year opening over 40 new accounts.
• Responsible for the planning and coordination of product demos and the performance of the promotional team.
• Produced and established sales tools, custom flyers, POS, POD, pricing packages and merchandised products.
• Reached and exceeded all incentive plans receiving bonuses and grand prize trip to 2003 Pro Bowl in Hawaii.
Optimum Nutrition -Costello's Health Distributors June 2000 – December 2001
Southeast Account Sales Representative - (Georgia / Alabama / Tennessee)
• Supported customers in all aspects of quality sales and service at over 300 accounts in the Southeast Region.
• Performed product demos on a weekly basis, created marketing strategies and increased brand awareness at all accounts.
• Increased sales at new and existing accounts by 30% in AL and by 50% in TN and GA, opening over 35 new accounts.
National Distributing Company, Inc. January 2000 – June 2000
Sales Consultant-Off-Premise Chain Wine - (Georgia)
• Serviced over 30 key accounts at Kroger, Publix and Liquor Store, enhanced customer relations providing full customer service support
• Merchandised at stores providing suggestions for POP displays and towers to heighten product awareness.
American Body Building Products March 1997 – January 2000
Account Sales Representative - (Georgia)
• Serviced over 80 accounts throughout Georgia, where I established good relations by meeting all customers’ needs.
• Held a variety of promotions to increase new and existing product awareness that led to a 25% increase in sales, opening 28 new accounts in one year, the highest sales record for my territory.
EDUCATION
Bachelor of Science, (Health Specialist - Sports Therapy/Athletic Training), SUNY New Paltz, New Paltz, New York
Associate of Science, (Health Science), Dutchess Community College, Poughkeepsie, New York
MILITARY BACKGROUND
U.S. Army - Geographical Location: U.S. and Southeast Asia Discharge: Honorable
Rank: Specialist Training: Medical Specialist, Laboratory Technician, Nursing