In Bangalore, India, the cost of a Western-style
hotel room is typically US$250 to $300 per night. But
the indiOne hotel charges $20. The indiOne is modern;
every room includes an attached bathroom, an LCD
television, a wireless broadband connection, a small
refrigerator, a coffeemaker, and a work area. The common
areas include a pleasant cafeteria, an ATM, a business
center, and a small gym. The hotel, which positions
itself as the provider of “smart basics” for the intelligent
traveler, is very profitable. Its gross margins were 65 percent
in 2005, compared with 30 to 40 percent for typical
luxury hotels. And the business model is scalable.
Ten such hotels are springing up this year in India, and
another 25 are planned. (IndiOne is a subsidiary of the
Indian Hotels Company, owners of the famous Taj
group of luxury hotels in India.)
Not far away, prototypes of a multiple-fuel stove for
the rural poor are being tested by a large multinational
corporation. The potential consumers of this stove typically
use cow dung and biomass (sticks and grass) for
cooking fuels. These fuels are inefficient, and the smoke
from indoor fires can be harmful. With the “combination
chula” (chula is the Hindi word for stove), a housewife
can switch from biomass to natural gas instantly,
depending on her budget and priorities (for example,
whether she is cooking dinner for family or making tea
for an unexpected guest). The cost of the combination
chula is less than 1,000 rupees (about US$20). If it succeeds
in India, it will be rolled out across multiple geographies,
with potentially immense impact on the quality
of life of people throughout the developing world.
Innovations like these are not just technological or