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Sales Manager

Kolkata, WB, India
US$ 80K
August 10, 2012

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Manik Ghose


Date of Birth : 5th March 1955

Marital status : Married

Address : Barasat Housing Estate

Flat No. 5/1, Phase-2, Noapara

Kolkata 700125, India

Email :

Mob : +919*********

International passport : Yes, expiry 2018


To work in an organization that provides a learning opportunity where I can utilize my cross functional learning and potentials and substantially contribute towards the growth of the organization and in return enrich my personality.


A seasoned Crop Protection Sales Professional with over 29 years of proven success in leading business teams’ operations in field crops & plantations.

Hands on experience in managing & leading sales functions, achieving sales & revenue targets.

Proficiency in devising marketing, distribution activities for ameliorating revenue growth in highly competitive markets.

Excellent liaison with universities, Govt. officials & NGOs.

Expertise in tapping prospects, analysing their requirements, rendering technical guidance to the sales force to maximize quality business exploitation.

An effective presenter, communicator with leadership skills. Strong analytical, problem solving & organizational abilities. Possess a flexible & detail oriented attitude.

Expert in motivating team members in organizing field activities like mega farmers meeting, campaign, demos, safety etc.


August 09 onwards Advisor, Rallis India Ltd, A TATA Enterprise

October 08 to April 09 Marketing Manager, Ceres Beeja Research Pvt. Ltd

January 82 to September 08 Regional Sales Manager and Manager

Development Project, Syngenta India Ltd

February 80 to January 82 Extension Assistant Trainee, The Alkali and

Chemical Corporation of India Ltd (ICI)

October 79 to January 80 Farm Manager, Director of Agriculture, Govt. of WB


Sales & Marketing/ Business Development

Conceptualizing & effectuating innovative business development plans for the purpose of achieving pre designed revenue plans.

Promoting company products through innovative marketing and persuasion.

Conducting competitor analysis by keeping abreast of market trends & competitor moves to achieve market share metrics.

Implementing promotional activities in coordination with external agencies to spearhead product launch and brand promotion

Business Development / Key Account Management

Identify prospective clients from various sectors; generate business from the existing, thereby achieving business targets.

Initiate & develop relationships with key decision makers in target organizations for business development.

Evolving market segmentation and segmentation strategies to achieve desired targets.

Product Management

Organizing & analyzing market research & surveys & generate reports on products, services, consumers and sales

Seeking new opportunities to develop products and services using research, branding, product steward ship, customer feedback and other methods of information gathering.

Direct appropriate media selection for advertising new product launch campaigns, establish alliances with key national media houses & agencies.

Forecasting future price & trends of the products by the help of various research tools and analyzing the demand & supply of different commodities on time-to-time basis.

Efficient in product Branding & product steward ship.

Channel Management

Associating & developing the channel partners and ensuring maximum visibility/ coverage in the market.

Cementing relations with the network associates & imparting continuous training to them.

Developing distribution strategies for ensuring availability of products at each end point.

Team Management

Recruiting, mentoring, managing & leading a team of sales professionals for achieving Sales targets.

Deploying sales & marketing activity plan for frontline target setting & reviewing measures


With Syngenta India Ltd, Crop Protection Division

Contributed steady growth of sales every year. Established 10 new molecules within four years & became the leading brands.

Analyses competitive products offerings in terms of features and benefits as well as price & schemes and contributed maximum profit in the stringent competitive market situation.

My efficient sales forecast minimized inventory drastically.

Successfully launched plan and outlined the launch process for new products.

Effectively conducted trainings for the sales force, dealers, extension officials and leader farmers.

Contributed more than desired revenues by using effective Channel management, credit control, logistic & market intelligence tools.

Successfully completed 5 projects contributed yearly 10% additional sales growth: The projects ware:

1. Minimum tillage rice cultivation to conserve soil fertility & erosion.

2. Promotion of No tillage cultivation in various crops.

3. Introduction of Innovative Package of practices & ICM on cereals,

plantations, vegetable and orchards.

4. Improved Seed treatment technology at farm level.

5. Better approach to Public health & hygiene.

Participated and contributed in workshops, seminars nationally & globally.

Successfully initiated for products’ recommendations in the package of practice by Govt., universities, research institutes, NGOs, co-operatives etc.

Excellent liaisons with external stake holders

Coordinate effort to integrate products’ value addition.

Effectively delegate people & aligned team to achieve common goals.

Successfully generated business to the tune of INR 34 Crore in region.

Instrumental in increasing the market share of the company’s products from 5% to 15% in the region.


1979-Post Graduate Diploma in Plant Protection from National plant protection Training Institute, Hyderabad, Obtained Grade ‘A’

1977- B.Sc. (Ag) Hons. (Elective-Horticulture & Agri Extension) from Bidhan Chandra Krishi Viswavidyalaya, Mohonpur, West Bengal. India


Several in house leadership& management trainings by Syngenta corporate

Management Development Programme at WELINGKAR Institute of Management & Research, Mumbai

Trained of Post harvest technology by US Trade & Development Agency(USTDA)

Computer- Microsoft office- word, excel, power point, internet etc.

Reference: 1. Mr. P.K.Mazumdar, Agriculture Advisor Govt. of West

Bengal. Contact No. +919*********

2. Dr S.K.Sanyal, Vice Chancellor, Bidhan Chandra

Krishi Viswavidyalaya, Contact No. +919*********

Place-Kolkata (Manik Ghose)

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