Sales Marketing

MUHAMMAD SOHAIL PARVAIZ

Business Address

Telenor Pakistan RHQ

**-*, ****** **, ********-e-Iqbal, DHA

Lahore – Pakistan

Mobile: +92-345-*******

Email: ******.*******@*******.***.**

Home Address

46-CC DEFENCE HOUSING AUTHORITY

Lahore – Pakistan

Residence: +92-042-*******, 5731956

Email: *************@*****.***

PROFESSIONAL EXPERIENCE

TELENOR PAKISTAN www.telenor.com.pk & www.telenor.com

Assistant Manager Trade Marketing (Apr 2008 to date)

Trade Marketing Executive (Jan 2005 to Mar 2008)

- Leading a team of trade marketing executives and specialists for implementing Telenor's Marketing objectives into channel strategy, Direct reporting to Regional Director Sales and Distribution.

- Acting as a single interface for sales force, with quality solutions to complex business problems and analyzing available data, development of business opportunities in channel.

- Franchise (Distributors) management for development of their markets and growth etc. Customized Sales Activation campaigns.

- Coordination with all involved parties ( Marketing, Finance, Supply Chain, Procurement, Field Sales ) to secure successful implementation of the trade initiatives

- Managing marketing support to a retail distribution network of 35,000 retailers to aid sales

- Solely responsible for managing an annual budget of more than RS 100 million.

- Negotiating contracts on a regular basis with over a hundred trade marketing vendors all over Pakistan along with procurement for quality and cost effective partnerships.

- Multi skilled Procurement team member for finalizing rates and standards with procurement

- Recruiting and development of external BTL agency partners.

- Developing all brands trade marketing strategy to align with company’s strategic ambitions along with marketing goals, with considerations for market segmentation and strengthening the well defined channel by utilizing marketing budgets and using market intelligence, the ultimate goal is to drive growth in desired areas.

- Monitoring of competitive activities & propose innovative and ideas for category activation.

- Oversaw management of trade Events, Franchise events Consumer and Sales Activations.

- Dramatically improved sales per active retail outlet through an innovative program with BTL promotions.

- Ensuring on time & quality implementation of all category trade plans by covering trade marketing activations ( Promotional Calendar, Presence materials, Retail / Category Merchandising Guide lines, Activation Initiatives, communication and training to Channel ) Monitoring of execution and evaluation of the planned activities.

LOWE & RAUF (LOWE AND PARTNERS WORLD WIDE) www.lowerauf.com.pk

Media Manager (2004-2005)

Associate (2001-2004)

- Created media communication strategy for top companies such as Nestle, ICI and TOTAL

- Oversaw a team of media planners, researchers and buyers for successfully executing marketing plans.

- Conducted Marketing Research for clients and recommended interventions to improve performance.

- Investigated and measured the performance of brands such as Nestle Milkpak, ICI Dulux, and Rose Petal etc and guided brand managers on possibilities of strengthening brand equity.

- Procured advertising space and time at lucrative rates from electronic and print media companies such as GEO, City FM, Jang etc.

- Designed creative campaigns such as Nestle Polo streets, ICI Dulux relaunch etc for clients to achieve their desired goals.

- Handled Public Relations for the clients and company.

PROFESSIONAL ACHIEVEMENTS

- Successfully launched retail based customer centers across the territory – “Sahulat Ghar” – April -2010.

- Over saw HSSE POLICY 100% Success rate in Implementation 2009 – 2010.

- Invented New In store solutions for all brands – All the solutions were made on trade market need basis – 2009 – 2010.

- Designed, Launched 6 successful retail visibility drives in smaller towns of Punjab – 2009 -2010 which resulted in a 10 -15% increase in sales.

- Successfully launched easy Paisa (Mobile Banking) & established 1000 retailers – 2009.

- Awarded High performance bonus for 2008 & Nomination for Employee of the Month.

- Substantiality raised the motivation level of the entire sales team by designing a series of programs to create synergy and generate momentum in sales – 2008.

- Developed first Telecommunication Trade Newsletter for Retailers – 2008.

- Developed Telenor’s Modern Trade Strategy – Aug 2007.

- Successfully completed redesign and launch of Telenor’s new logo – June 2007.

- Winner of Telenor National Trade Marketing competition and recognized for creativity– Aug 2006.

- Managed Telenor Pakistan’s sales and distribution conferences that were attended by over three hundred people – Jan 2006 & Dec 2008.

- Saved Telenor Pakistan 20 million rupees by introducing new vendors and reducing trade

marketing expenses by 30% - Dec 2005, Dec 2007.

- Reinvented the mobile van concept for selling in rural areas which was a resounding success – Sept 2005.

- Launched Trade Marketing Activities in Telenor – June 2005.

- Acquired new strategic accounts such as Punjab Industrial Estate – August 2004.

- Launched an umbrella market communication strategy for ICI – 2004.

- Launched the first petroleum products marketing media campaign for TOTAL in Pakistan – 2001

ACADEMIC PROFILE

Lahore School of Economics (LSE) – Pakistan, www.lahoreschoolofeconomics.edu.pk

Master of Business Administration (2000)

Hailey College of Commerce, Punjab University– Pakistan, www.pu.edu.pk

Bachelor of Commerce (B.Com)

TRAINING PROGRAMS

- 2010, Leadership : The Care and Growth Model. Schuitema, Islamabad

- 2009, Out Door Leadership program , People Excellence Department, Nanga Parbat.

- 2007, The 7 habits of highly effective people. Franklin Covey Pakistan, Lahore.

- 2007, Marketing Management LUMS, Lahore.

- 2006, GITEX – Business Solution – Technology Week. International convention and

Exhibition center, Dubai.

- 2005, 3M Training on Material and Uses: 3M / Adsell, Lahore.

- 2004, Gallup Media Scene Workshop: “The Changing Media Habits in Pakistan. Lums, Lahore.

- 2003, Nestle Communication Workshop, Nestle, Lahore

- Two-day workshop for Nestle with Initiative Media (Bangkok): “Targeting and Awareness

Modeling”.

- 2003, P4-Forward, Nestle Communication beyond square one, Nestle, Lahore.

- Two-Day communication workshop with Lars Valentine (Nestle, Switzerland)

- 2003, Marcon, Marketing Association of Pakistan, Lahore.

References

Available on Request.

Contact this candidate