Marketing Manager

Experience

Marketing/Communications Manager

Paris Companies

Privately Held; Textiles industry

January 2010 – Present (10 months)

• Develop and execute strategic communications, public and media relations for a commercial laundry and uniform services company.

• Plan and administer marketing strategy and develop material for key audiences including print, web and events

• Pitch media stories and cultivate relationships with reporters.

• Manage crisis communications as needed.

• Plan and develop creative for media including: print, internet, employee communications and direct mail.

• Interact with senior leadership, management and employees on a regular basis.

Director of Marketing

Elk Regional Health System

Hospital & Health Care industry

May 2009 – November 2009 (7 months)

• Researched, developed and implemened strategic marketing plans to ensure market share and provide innovative solutions to drive program growth and profitability.

• Developed communications plan for the announcement of nurse-midwifery services, the introduction of the first digital mammography service in the region and the introduction of new physicians to the market.

• Developed and executed communications plans for sensitive business announcements regarding the clinical affiliation with a tertiary facility.

• Developed, wrote and edited material for marketing and sales collateral and press releases.

• Served as organizational spokesperson and managed crisis communications.

• Planned, developed and purchased creative for media including: direct mail, print, outdoor, internet and radio.

Public Relations & Marketing Manager

Geisinger Health System

Non-Profit; Hospital & Health Care industry

July 2006 – October 2008 (2 years 4 months)

• Developed and executed strategic communications, marketing and public relations for a not-for-profit health system.

• Championed the re-branding of a Catholic Health Services facility to a Geisinger Health System community hospital.

• Planned and administered marketing and public relations strategy for a community hospital and several service lines including emergency services, imaging and sleep services.

• Pitched media stories and cultivated relationships with local reporters.

• Managed crisis communications as needed.

• Planned and developed creative.

• Interacted with senior leadership, medical staff, volunteer staff and media on a regular basis.

• Represented the hospital within the community and collaborated with area healthcare agencies for fundraisers, health fairs and educational programs.

Amy has 1 recommendation (1 partner) including:

* Sean O'Brien, Owner, Sean O'Brien Photography & Video Productions

Director of Marketing & Public Relations

Clarion Hospital

Non-Profit; Hospital & Health Care industry

September 2002 – July 2006 (3 years 11 months)

• Business Development and Marketing for a rural hospital and physician practices (both employed and independent)

• Assisted in physician recruitment and alignment strategies for the hospital.

• Facilitated physician office staff education programs to enhance service line utilization.

• Implemented networking initiatives to build relationships with physicians and their families.

• Developed and implemented strategic communications plans for a rural, not-for-profit health system and its foundation

• Directed marketing, public relations and volunteer services departments.

• Supervised two FTEs and fifty volunteers.

• Pitched media stories and cultivated relationships with local reporters.

• Planned, developed and purchased creative for media.

• Represented the hospital within the community and collaborated with human services agency to develop programs for the community.

• Successes: strategic communications program for a successful $12.4 million capital campaign; planned and implemented a marketing communications plan for the country's first and only outpatient cancer center; developed a women's lunch and learn program which attracted an average of 80 women per event. Winner of three Aster Awards for Healthcare Marketing and the Quorum Health Resources Marketing Plan of the Year 2003.

Amy has 2 recommendations (1 co-worker) including:

* John Carpenter, President, MCM Communications

* Karen Hazlett, Marketing & PR Director, Clarion Hospital

Marketing & Public Relations Manager

Thermal-Gard

Building Materials industry

February 1995 – September 2002 (7 years 8 months)

• Developed marketing goals, communication plans and budgets to ensure market share and organization profitability.

• Planned and developed creative for media including: direct mail, print, outdoor, internet and radio, newsletters, literature and sales collateral.

• Planned and implemented events including, educational and sales seminars, corporate black tie affairs, community and employee events and award functions.

• Cultivated relationships and managed contracts with outside agencies, vendors and media.

• Served as the organization’s Team Leader Trainer, training individuals in project and work team management.

Successes: managed a nationally distributed direct mail program of more than one million pieces per month; developed sales and marketing materials for two successful product launches; recipient of several advertising awards.

Amy has 1 recommendation (1 partner) including:

* Janice Grieve, Account Executive, Vectra

Graphic Illustrator

U S Army - Active

Military industry

May 1985 – May 1989 (4 years 1 month)

• Assigned to 6th Psychological Operations Battalion (Airborne), Ft Bragg, NC.

• Provided graphic design and typesetting for a variety of material including leaflets, posters, training manuals, briefing presentations, newsletters, etc

• Responsible for the daily management and training of several soldiers assigned in my squad.

Amy has 1 recommendation (1 co-worker) including:

* Martin Cervantez, Combat Artist, US Army

Education

College Misericordia

Masters, Organizational Management/Marketing

2007 – 2012 (expected)

4.0 average

Campbell University

Education

1987 – 1988

Clarion University of Pennsylvania

Bachelor of Science, Communications

1980 – 1984

Activities and Societies: Sigma Tau Alpha - Service Sorority; President 1983

WCCB Radio, Promotions Director

The Call - student newspaper, reporter

Tutor - Production Design

Tutor - Writing for News

Recommendations For Amy

Marketing & Public Relations Manager

Thermal-Gard

“Amy is superb in creating and developing new marketing concepts. Her enthusiasm is contagious and she relates well with others.” April 15, 2009

Janice Grieve, Account Executive, Vectra

was a consultant or contractor to Amy at Thermal-Gard

Graphic Illustrator

U S Army - Active

“I worked side by side with Amy in the US Army for several years while stationed at Ft Bragg, NC. We were assigned to the 6th Psychological Operations Battalion as Graphic Illustrators. Amy's hardcore work ethic and illustrator abilities were key to the unit's success. The core of our mission was to develop PSYOP products such as leaflets, posters, and other campaign related graphic products. Her invaluable knowledge of type-setting was crucial because of her proficiency with the machine; she was also the only one that could troubleshoot the machine and put back into operation when it went down. Amy continually pushed her own creativity when new projects were developed. Amy also worked very close with the printers by hand cutting her own color separations, and assisting the photographers with the plate making. She always ensured that the finished products met her stringent specifications. Projects were completed in an office environment as well as in field environments when we were deployed. She was always great to work with and has great sense of humor. I would strongly recommend Amy for any challenging positions in the creative field.” April 27, 2010

Martin Cervantez, Combat Artist, US Army

worked directly with Amy at U S Army - Active

Public Relations & Marketing Manager

Geisinger Health System

“My working experience with Amy was and continues to be one of mutual respect and collaboration. I have provided photographic & video production services to Amy at her previous position at Geisinger Health System. As my client, she provided clear & concise direction to my team & I, so that we would be able to produce the results that she needed in the various projects that we had worked on.

We continue to maintain a great working relationship with Amy in her current position at The Paris Companies.” April 26, 2010

Sean O'Brien, Owner, Sean O'Brien Photography & Video Productions

was a consultant or contractor to Amy at Geisinger Health System

Director of Marketing & Public Relations

Clarion Hospital

“Amy is/was the best organized, and creative thinking marketing people I ever had the pleasure to work with and for at the same time.” December 13, 2009

John Carpenter, President, MCM Communications

worked with Amy at Clarion Hospital

“Amy is probably the most creative person I know - not artistically creative, necessarily, but thinking outside the proverbial box. While she can tackle any marketing challenge through traditional marketing practices, she excels at finding new solutions. People like to say, "Why reinvent the wheel?" Amy's response would probably be something like, "Because I want to make a tire that runs longer and faster."” March 19, 2009

Karen Hazlett, Marketing & PR Director, Clarion Hospital

worked directly with Amy at Clarion Hospital

Contact this candidate