QUALIFICATIONS SUMMARY

Customer oriented, compassionate and high-powered executive with valuable blend of business management experience combined with noticeable talents in aesthetic skin care, leading to customers’ enhanced appearance and well-being. Demonstrated competence in establishing and implementing effective marketing strategies and plans to increase sales, capitalize growth opportunities and maintain profitable retail operations. Accustomed to working with clients of diverse cultures and organizational backgrounds; extremely capable to multitask in a fiercely competitive, challenging and fast-paced environment.

CORE COMPETENCIES

- Spa Management and Operations - Skin Care Aesthetics and Rejuvenation

- Marketing and Promotional Campaign - Outstanding Customer Service and Relations

- Sales Action Plans and Development - Leadership, Training and Team Building

- Client Need Assessments - Problem Resolution and Decision Making

- Financial Analysis and Projections - Human Resources Administration

- Strong Interpersonal and Presentation Skills - Articulate Oral and Written Communication

PROFESSIONAL EXPERIENCE

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SEASIDE DAY SPA - MARCO ISLAND, FL www.seasidedayspa.com

1998–PRESENT

A company that provides holistic health and beauty services for clients from around the world.

Owner / Operator

Direct and coordinate daily operational business aspects focusing on retail promotions, sales, customer service and human resource functions to provide exemplary services. Innovate effective marketing strategies and advertising campaigns including web site optimization. Carry out payroll, sales and payroll tax report for payments as well as accounting and billing. Evaluate operational records and financial reports to project sales and determine profitability. Regularly communicate with clients to provide information in response to inquiries about products and services as well as to address and resolve complaints in a timely manner. Build and develop long-term client relationships to provide total satisfaction and to generate repeat business and referrals.

Major Accomplishments:

- Effectively managed the business, which led in making SeaSide Day Spa successfully rated as the “Best New Luxury Spa” by Gulf Shore Life Magazine

- Recognized as certified International trainer of SeneGence Skin Care and Cosmeceuticals that specializes in health, fitness and beautification of the face and body

- Wrote articles for trade journals, as well as, for SeneGence International

- Recognized in business women’s ”Who’s Who” for demonstrating exemplary performance, dedication and efficiency in running own business

- Obtained a “Bronze Award” by Catherine Atze -Matis Skin Care for Spa Olympics

- Cited as Miss SeneSynergy by SeneGence International® in December 2007

- Ranked as the #2 Top Retail Sales Producer for three consecutive years in SeneGence International®

EARLIER CAREER

AESTHETICIAN 1992–1998

COIFFURES INTERNATIONAL - MARCO ISLAND, FL

- Delivered cutting-edge skin care treatments, products and anti-aging technologies including various types of facials, body treatments, waxing, cosmetic tattooing, as well as makeup application to various clients

- Offered excellent customer service to clients through providing professional skin fitness programs with home care regimens

AESTHETICIAN / NAIL TECHNICIAN 1991–1993

INATURAL COSMETICS - NAPLES, FL

- Worked collaboratively with the owner to establish and incorporate a facial room

- Provided spa skin care treatments for the face and body to enhance individual’s appearances as well as various nail care services such as natural nail manicures, pedicures and paraffin's

EDUCATION AND CREDENTIALS

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- SECRETARIAL SCHOOL OF BUSINESS, OLEAN, NY

- KEYSTONE COLLEGE, LA PLUME, PA

Cosmetology Aesthetics Course, LaBaron School, Fort Myers, FL: 1991

Licensed Nail Technician, Nail Technician Course, Sunshine Cosmetology School Fort Myers, FL: 1990

Makeup Application Course, Sunshine Cosmetology School, Fort Myers, FL: 1990

PROFESSIONAL TRAINING

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- NCEA Prep Class: On March 15, 2009, attended a mandatory Prep Class to become a Nationally Certified Aesthetician

- International Dermal Institute: Classes with advanced technologies, Skin Care, Product Knowledge, Business Management and CEU's: 1992–Present

- Matis Institute of Skin Care, Paris, France

- Jan Marini Graduate Workshops: Featuring Medical Aesthetics with a focus on client / patient treatments, safety and working with a physician

PROFESSIONAL AFFILIATIONS

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Member, National Coalition of Estheticians, Manufacturers / Distributors and Associations (NCEA)

Member, American Medical Aesthetics Association (AMAA)

Member, Society of Permanent Cosmetic Professional (SPCP)

Member, Aesthetics’ International Association (AIA) | Member, National Cosmetic Tattooing Association (NCTA)

Member, International Nail Technician Association (INTA) | Member, The Spa Association (SPAA)

Member, National Cosmetology Association (NCA)| Member, Associated Skin Care Professionals (ASCP)

COMMUNITY INVOLVEMENT

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Volunteer, MakeSense Charitable Foundation for Abused Women

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