Sales Manager

KEVIN TIMPY

954-***-**** • Hallandale Beach, FL • *****.*****@*****.***

EXECUTIVE MANAGEMENT

Senior Executive/Business Development Officer with hands-on experience managing both privately held and publicly held companies. Deep experience with start-ups, second stage operations, and successful mature companies - as well as conducting successful operating and financial turnarounds. A high-energy, results-oriented professional and resourceful leader with proven ability to develop strategic alliances and create dynamic environments for growth and success. A team player, problem solver, effective negotiator, and facilitator.

Core competencies include:

• Operational Management • Sales and Marketing Management • Reorganizations

• Financial and Compliance • E-Commerce and Fulfillment • Change Management Specialist

• Mergers and Acquisitions • Web Site Management • Team Building and Leadership

PROFESSIONAL EXPERIENCE

STRATEGIC CONSULTANT, 2002 – Present

Area of responsibilities:

• Strategic Business Initiatives • Business development planning • Acquisitions

• Marketing improvements • Operations improvements • Affiliate planning

• Web Site Development • SEO and SEM strategies • Sales improvements

The two key areas of specialization is strategy management consulting services, and integrated marketing systems. Both are complex because every client has different needs. Most often, I work with executives to formulate industry-shaping strategies, and help to define and manage the initiatives required to successfully execute that strategy.

I have extensive experience working with management at all levels of an organization and across several functional disciplines. We have worked with global Fortune 500 multinational corporations, small privately held companies, and state and federal government entities. Our customer base is broad as well, and includes a wide range of industries.

This is a very short list:

• Formulated and implemented a business strategy for a largest internet company in the Southeast.

• Developed strategic business plan and launch of a venture-funded start-up to manage and communicate their strategy

• Evaluated / defined Internet based operational and financial solutions for a logistics provider

• Developed acquisition strategy for Thomson Reuter’s then advised on merging businesses, i.e. Quinlan Publishing.

• Analyzed Business-to-Business e-commerce solutions for a corporation with more than 10 million customers

• Developed and implemented financial tracking system to manage IT expenditures

• Developed business case to simplify multi-billion dollar online news information infrastructure

• Categorized and Rationalized strategic investment to support favorable litigation proceedings

• Managed web site strategy and development for international manufacturer

CHIEF OPERATING OFFICER and EXECUTIVE VICE PRESIDENT, 2000 – 2002

NEWSMAX MEDIA, West Palm Beach, Florida

Areas of responsibility:

• Financial and HR Compliance • Search Engine Optimization • E - Commerce

• Strategic Business Initiatives • New Product Development • Web Site and E-Mail Marketing

• Direct Mail Campaigns • Distribution and Fulfillment • Strategic Alliances

Changed the company from a product driven company to a market driven philosophy, implemented effective marketing strategies for the web site and product lines. Web traffic grew to 250,000 unique visitors a day, and the average visitor spent forty-five minutes on the web site. Trained personnel on search engine optimization strategies, web page design, banner advertising, and web metrics. Developed an automated ACH for product orders and renewals. Set up a warehouse operation that saved over $600k per year in fulfillment costs and allowed the company to turn around orders in 24 hours, reducing complaints 90%. Created a direct mail catalog containing 120 products, 60% were developed internally or outsourced for custom manufacturing.

Selected Contributions:

Increased product sales to over 450 %.

Negotiated a strategic investment from a major company that provided additional working capital of $8 million with very favorable terms.

Exceeded business goal of 25% net revenue.

Launched two major product initiatives that increased revenue by over 69%.

Reduced fulfillment costs from 53% to 17% by setting up our own distribution center.

VICE PRESIDENT & PUBLISHER, 1998 – 2000

THE LEGRAND GROUP

Area of responsibilities:

• General Management • Marketing Management • Partnerships and Alliances

• Investor Relations • Sales Management • Web Site Development

• Finance • Media Buying • Facilitator (Instructor) Training

A reverse merger resulted in the creation SDI, formally The Le Grand Group and I accepted the challenge. A true turn-around situation because the company was in debt and lacked revenue growth. The recognition and products were well known and available in most bookstores. On average, there were 103 seminars nationally and the major marketing vehicle was infomercials. Every area of the company was reorganized resulting in improved operations and profitability.

Selected contributions:

Achieved a profitable status after my third month.

Paid down debt to a manageable level.

Improved distribution and fulfillment

Improved employee attitude and retention

VICE PRESIDENT, SALES and MARKETING, 1994 – 1998

ELAN MANAGEMENT CONSULTING, San Diego, California

Areas of responsibility:

• Marketing Management • Human Resources • Client Relationships

• Information Systems • Sales • Web Site Development

• Finance • Circulation Management • Facility Management

Élan is a boutique shop that works with leading companies around the world to create marketing programs that dramatically improve business performance. Our marketing consulting services significantly and quantifiably increased new product success rates, advertising ROI, customer satisfaction and retention programs, branding and corporate profitability. Our intellectual properties differentiate our marketing consulting work. We took a scientific approach to marketing. Our marketing consulting services used cutting-edge marketing research tools and mathematical modeling to develop programs that achieve aggressive ROI goals. Our services apply to both consumer marketing and business-to-business marketing consulting projects.

Selected Contributions:

Achieved sales growth of 500% ($0 to $8 million) in a competitive market.

Refined the marketing methodology for major fortune 700 companies.

Exclusive distribution rights for North America and Pacific Rim for the database products.

Developed four national sales training program for large software and automotive companies.

REGIONAL MANAGER, 1986 – 1994

DISTRICT SALES MANAGER..., 1985

MITCHELL INTERNATIONAL (Thomson Corporation) San Diego, California

Areas of responsibility:

• Sales Management • Merger Implementations • Events and Seminars (313 annually)

• Distribution and Fulfillment • Operations as an S.B.U. • Software and Hardware Training

• Strategic Business Initiatives • Regional Marketing Campaigns • Managed 31 Warehouses

Balance diverse projects involving multiple resources, evaluate competition, and provide competitive analysis and recommendations. Conduct research projects, identify data quality issues, and propose solutions. Increased the customer base by 65% by utilizing effective marketing and sales campaigns. Managed sales (160 people), telemarketing (45), marketing (7), customer service (18), and technical service personnel (45) and trained in product knowledge, sales skills, and regional market planning. Established strategic alliances, and managed major negotiations. Responsible for VAR channels, training and dealer management. Managed 1600 VARS with very little channel conflict.

Selected Contributions:

Increased market penetration from 37% to 72%.

Formulated and carried out a strategic plan to introduce database products to the market, 1986 sales were $220.000, 1994 sales were $24 million for this product.

Exceeded sales goals by using effective management principles that resulted in sales growth from $24 million to $121 million.

Reorganized four out of six regions for the company. National Sales Manager awards six out of nine years.

SENIOR ACCOUNT EXECUTIVE, 1981 – 1985

H. M. GOUSHA COMPANY (Times Mirror) San Jose, California

Areas of responsibility:

• New Business Development • Managed Eastern US and Europe • Engineering and Research Clients

• New Product Development • Special Markets (Custom Products) • Mass Merchandisers

• Publisher Clients • Trade Associations • Managed 16 Custom Magazines

Primary responsibility was to reverse declining sales trend for this company and I was successful in not only reversing this declining trend but also increasing sales on a minimum of 27% every year. Secondary responsibility was to increase business in the consumer product line; these clients consisted of the major publishers, i.e. Newsweek and Readers Digest and others in custom publishing. Manage the channels of distribution (distribution/sales channel focused) and collect requirements from the channels of distribution. Two product lines: consumer publications, technical information, and software for business. Managed international sales.

Selected Contributions:

Developed three key international distribution agreements.

Created two new products that generated $7 million in revenue-

Increased customer base by 500%.

Implemented a project management system to monitor progress and delivery timelines.

MARKETING – SPECIAL PROJECTS MANAGER, 1979 – 1981

DISTRICT SALES MANAGER – NATIONAL ACCOUNT, 1974 - 1979

DELL PUBLISHING COMPANY (Bertelsmann) New York

Areas of responsibility:

• Wholesale Distributors • New Magazine Launches • New Product Development

• Major Mass Merchandisers • Magazine Circulation Management • Marketing for Assigned Products

• Major Book Chains • Sales Training for Book and Magazines • Promotions and Public Relations

Hired as the National Account Representative based in Denver, I increased unit sales from 16,000 units to 62,000 units per month during my first year. I was assigned to new product development task force in my second year. Promoted to marketing and was in charge of preparing five-year plans and evaluating, monitoring, and controlling the $38 million budget.

Selected Contributions:

Increased product category revenue by 166%

Assigned to manage two of the company’s largest retail accounts.

In my sales capacity, I tripled the number of accounts in the retail sector.

Managed sales for 13 States while based in Denver.

Sales representative of the year, 1974 - 79.

Education: MBA – Stanford Graduate School of Business, BS - Business Administration Milton College

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