Remote Virtual Assistant & Operations Support

EDUCATION

Georgia State University, May ****

BRIANNA SIMPSON

CAREER EXPERIENCE

Marketing Coordinator

T O’Hara Consulting & Co. Atlanta, GA May 2021 – April 2023 Increased campaign conversion rates to 30% by qualifying leads and implementing structured follow-up systems. Boosted email open rates from 9% to 35% through A/B testing and data analysis, improving prospect engagement. Drove a 58% increase in social media audience growth, generating consistent inbound lead traffic. Managed the full sales funnel from initial inquiry to purchase conversion using CRM tools. Analyzed market data and customer behavior through Google Analytics to improve acquisition strategy and ROI. Coordinated cross-functional execution of marketing initiatives to support revenue growth. Digital Community Manager

EnrichHER Atlanta, GA Jan 2020 – June 2020

Managed engagement strategy for a 20,000-member digital community, improving interaction by 10%. Executed campaigns that converted webinar attendees at a 10% rate. Developed structured outreach and communication sequences to increase retention. Collaborated with design and operations teams to ensure brand consistency and seamless user experience. Social Media Manager

The Creative Approach. Atlanta, GA Jan 2016 - Nov 2019 Maintained a structured content calendar to drive consistent lead traffic for nonprofits and small businesses. Supported client acquisition through SEO content and strategic digital positioning. Managed client communication and ensured timely delivery of marketing assets. Creative Director & Editor

AB+L Radio. Atlanta, GA, October 2016 - Dec. 2017

Achieved a 62% increase in ABLRadio.com’s site audience size between December 2016 and February 2017. Translated marketing objectives into precise creative strategies and digital content to effectively reach target audiences. Wrote compelling copy for weekly and monthly social media posts, devised marketing campaigns, and formulated visual strategies for website and blog promotions.

Atlanta, GA *********@*****.***

Bachelor of Arts in Journalism, PR concentration

Associate Degree in Business Administration

Founder Creative Brand & E-Commerce Business

Bri Simpson Art, 2023–Present

Managed customer inquiries, transactions, and order fulfillment for direct-to-consumer sales. Coordinated in-person event sales and client engagement at pop-up markets and art shows. Maintained customer database and email communications to drive repeat purchases. Tracked revenue performance and inventory to support monthly sales goals. Executed marketing strategies to generate consistent inbound traffic. Strategic Campaign Development

Email & Social Media Marketing

Google Analytics & Reporting

Project Management (ClickUp, Asana, Slack)

KEY SKILLS

Content Planning & Repurposing

Community Engagement & Referral Programs

Brand Development & Asset Management

Real Estate Marketing

Results-driven marketing strategist with 6+ years of experience leading full-funnel digital campaigns, content strategy, and email marketing initiatives. Demonstrated success in driving audience engagement, increasing conversion rates, and supporting revenue growth through data-informed decisions and compelling storytelling. Skilled in managing multi-brand portfolios, optimizing marketing spend, and collaborating across departments and with external vendors. Adept at campaign analytics, social media strategy, and building content ecosystems that deepen brand loyalty and community engagement. Known for bringing creative vision and strategic insight to every project. I am seeking to join a collaborative, forward-thinking team to develop impactful, results-oriented marketing campaigns.

STRATEGIC MARKETING PROFESSIONAL DIGITAL CONTENT & GROWTH SPECIALIST

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