CEO / CMO Consumer Brands

ALEXEI ORLOV

United Kingdom (UK ) SE* *AL / & (USA ) 11249

Contact no: +1-347-***-****, Email: ***********@**.*** Linked In: https://www.linkedin.com/in/alexeiorlov/ CEO / CMO POSITIONS - GLOBAL P&L LEADERSHIP

Senior Executive Officer (CEO - CMO) - enterprise transformation leader with 30+ years of global experience driving revenue growth, operational optimization, and organizational scale across North America, Europe, and Asia. Verifiable track record managing multi-brand portfolios, leading P&L performance, delivering strong margin expansion in complex, investor-backed environments. Experienced in capital raising, M&A integration, and corporate governance with proven ability to align strategy, operations, and execution to drive measurable business outcomes and shareholder value. Trusted advisor to boards and executive stakeholders during periods of growth, turnaround, and transition.

~ Enterprise leader specializing in value creation, scaling investor-backed businesses, and delivering disciplined Commercial and Brand growth across complex local – and global markets.

~ Experienced in significant capital raises and M&A, portfolio transformation - with direct impact on profitability and exit outcomes.

• Board & Executive Stakeholder Engagement

• Capital Raising & Investor Relations

• Mergers & Acquisitions (M&A)

• Strategic Planning & Execution

• P&L Management & Financial Performance

• AI and HA Planning and Operational Deployment

• Business Transformation & Turnaround

• Organizational Leadership

• Multi-Brand & Portfolio Management

• Operating Model Optimization

• Digital Transformation & AI Integration

• Global Market Expansion

Privately held, investor-backed multi-agency platform providing integrated brand strategy, media, and communications advisory services to global clients. Established to partner with C-suite leaders on growth, positioning, and transformation initiatives. Founder & Chief Executive Officer

As Founder and CEO, held full P&L responsibility with oversight of strategy, operations, talent, and investor engagement across multiple international offices.

• Raised $35M in growth capital by developing a differentiated platform strategy and securing investor confidence

• Scaled organization to ~200 employees across five global locations, building leadership structure and governance frameworks

• Grew annual revenue to $50M+, converting executive relationships into long-term advisory and execution engagements

• Expanded service offerings across brand strategy, media planning, and communications, increasing market relevance and revenue diversification

• Incorporating AI together with HA ( Human Acuity ) - further enhancing organizational efficiency and in- market product and service deployment for clients

• Following the close of a Ten Year Investor agreement, I transitioned MTM Choice, into new Investor Leadership, listed on the HK Exchange

MAJOR CONTRIBUTIONS

AREAS OF EXPERTISE

PROFESSIONAL EXPERIENCE

MTM CHOICE, LLC – NEW YORK, NY 2017 – 2026

Global marketing services network within Omnicom Group, operating across multiple regions and client sectors. Divisional Group Chief Executive Officer

Led the business transformation mandate, with responsibility for restoring profitability, simplifying global operations, and repositioning the company’s strategic and digital capabilities in a competitive market.

• Reduced the RAPP company footprint from ~40 offices to 18, improving service & operational efficiency and cost discipline

• Improved profitability by restructuring operations, focusing on higher-margin Strategic Client engagements Retained critical talent and delivery capability during restructuring through relocation and flexible operating models

• Repositioned core offering from CRM to a customer-managed relationship (CMR) model, strengthening competitive differentiation

• Substantially enhanced digital, data and customer experience capabilities, improving client satisfaction and long-term retention

Global automotive manufacturer operating through joint ventures across Asia, managing a complex portfolio of passenger vehicle brands.

Chief Marketing Officer

As CMO, responsible for Group Marketing Strategy, overall Brand Governance, and Commercial Alignment across a multi- billion-dollar portfolio, supporting / co- leading the drive for revenue growth and subsequent market leadership.

• Managed marketing strategy for $15B+ portfolio across eight brands, aligning positioning with market demand

• Contributed to five consecutive years of record sales growth through improved brand and communications strategy

• Increased price realization to ~6% above market average, across the individual Brands Portfolios; strengthening profitability and brand perception

• Standardized marketing and operational processes across brands, reducing duplication and improving efficiency

• Implemented KPI-driven performance frameworks to improve customer engagement, retention, and lifetime value: achieved by introducing the highly successful know our customer program, core to our excellent sales results. Wunderman (WPP Plc), New York/London — Executive Vice Chairman (2005–2008) Wunderman Global — President, Automotive Operations (2004–2005) Wunderman EMEA — Chief Operating Officer (2002–2004) Wunderman UK — Managing Partner, Automotive (2000–2002) ROCQM & MCW, London Chief Client Officer & Founding Partner – sold to Ogilvy and Mather, WPP plc Volvo Cars UK — Director, Communications Policy & Implementation B. Soc. Sci.

Christian Brothers College Seminary*

Chief Marketing Officer of the Year, ASEAN, World Brand Congress 2012, 2013 Cannes Lions, Gold (Marketing Innovation) 1995, 2013 O1, US Government Accreditation, Commercial Achievement I 2014 Who’s Who in America (2026)

MAJOR CONTRIBUTIONS

MAJOR CONTRIBUTIONS

DAS - OMNICOM GROUP PLC. – NEW YORK, NY 2014 - 2016 VOLKSWAGEN GROUP – GREATER CHINA & ASEAN 2008 – 2014 PRIOR EXPERIENCES (FULL DETAILS AVAILABLE UPON REQUEST) ACADEMICS

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