Digital Asset & Media Operations Leader
Resume:
SERGIO PELAEZ
Los Angeles, CA **************@*****.*** 310-***-**** linkedin.com/in/sergio-pelaez-40516933 DIGITAL ASSET & MEDIA MANAGEMENT CONTENT OPERATIONS MARKETING PROFESSIONAL SUMMARY
Dynamic and innovative Digital Media Manager with over a decade of experience leading end-to-end content management operations for global entertainment, technology, and marketing organizations. Demonstrated success building and scaling Digital Asset Management (DAM) systems, implementing metadata frameworks, and optimizing workflows that improve asset discoverability, compliance, and creative output. Skilled in managing the full asset lifecycle—from ingestion and quality control to publication and archiving—while ensuring accuracy, security, and alignment with brand standards. Adept at translating creative needs into scalable technical solutions and partnering with stakeholders across production, marketing, and legal teams to ensure seamless execution. Fluent in English and Spanish; passionate about leveraging storytelling, design, and technology to deliver world-class media experiences. AREAS OF EXPERTISE
Digital Content Lifecycle Management Metadata Tagging & Taxonomy Design Workflow Automation Digital Asset Archiving & Preservation Metadata Standards & Controlled Vocabularies (Dublin Core, EIDR, schema.org) Adobe Creative Cloud (Premiere, After Effects, Media Encoder) Brandfolder DAM Digital Rights Management (DRM) Agile & Jira Systems Post-Production & File Delivery Cloud & NAS Storage Management Process Documentation Version Control & Archival Systems Legal & Usage Rights Coordination File Format Standardization Broadcast & Streaming Media Operations Stakeholder Engagement & Training Data Quality & Normalization Reporting & Analytics for Media Assets WORK EXPERIENCE
SENIOR DIGITAL MEDIA MANAGER 2021 – Present
Not Impossible Labs / Studios – Venice, CA
● Lead all aspects of the studio’s digital asset lifecycle, from ingest and organization through delivery and long-term archiving, ensuring assets are structured, searchable, and accessible across creative, production, and marketing teams.
● Build and manage a robust Digital Asset Management (DAM) system using Brandfolder, defining folder hierarchies, metadata taxonomies, and permissions to ensure efficient retrieval and consistent use of content across multiple departments.
● Collaborate closely with Creative, Editorial, Legal, and Marketing teams to verify content rights, usage terms, and compliance, maintaining accurate documentation for internal and external deliverables.
● Oversee live and recorded production workflows, coordinating camera operations, lighting, and multi-channel audio for web streams, promotional shoots, and branded storytelling projects.
● Serve as post-production lead, editing video and audio content using Adobe Premiere Pro, Media Encoder, and After Effects, while ensuring proper codecs, aspect ratios, and delivery specifications for each platform.
● Act as audio engineer for internal and client-based projects, managing studio sessions, equipment setup, and multitrack recording, including the production of CEO audiobook recordings in Ableton Live.
● Administer shared storage infrastructure (NAS, SAN, and cloud systems), monitoring performance, maintaining backups, and enforcing access controls to safeguard high-value media.
● Establish company-wide standards for file naming, metadata tagging, and version control, ensuring uniform organization and accurate tracking of thousands of digital assets.
● Train cross-functional staff on digital workflow best practices, file management procedures, and metadata consistency to streamline interdepartmental collaboration.
● Coordinate international production efforts, collaborating with remote teams in South Africa and Ukraine to manage secure media transfers, review sessions, and final content delivery.
● Implement efficient media ingestion and transfer pipelines, integrating tools such as Aspera and EditReady to optimize file movement between field and post-production environments. Sergio Pelaez Page 2 of 2
WORK EXPERIENCE (CONT’D)
DIGITAL TRAFFIC & PROGRAMMING MANAGER 2018 – 2021
Integer – Playa Vista, CA
● Managed the full workflow for incoming and outgoing digital content, ensuring that all media assets from major clients—including AT&T, HBO, and Warner Bros.—were accurately cataloged, reviewed, and distributed.
● Partnered with Programming, Production, and Technology teams to coordinate timelines, prioritize projects, and align deliverables with campaign and broadcast schedules.
● Oversaw the testing, quality control, and validation of programming files, reviewing video formats, aspect ratios, encoding specifications, and captioning accuracy prior to publication.
● Designed systematic processes for importing digital assets into proprietary playlists and metadata databases, establishing consistent organizational logic that improved retrieval and repurposing.
● Maintained compliance with branding, legal, and licensing requirements by validating watermarks, disclaimers, and trademark placements prior to distribution.
● Supported cross-functional communication by developing internal tracking tools that documented project status, technical issues, and delivery readiness across multiple teams.
● Partnered with the Digital Strategy group to enhance the company’s asset request system, clarifying submission standards and approval processes to improve turnaround times.
● Provided technical guidance and mentoring to staff on metadata standards, file naming protocols, and correct handling of high-resolution digital media.
● Collaborated with vendors and external agencies to resolve delivery discrepancies and troubleshoot technical issues affecting campaign deployment.
● Maintained comprehensive archives of completed campaigns and media assets, ensuring historical accessibility for analytics, reuse, and brand continuity.
SENIOR DIGITAL MEDIA ASSET SPECIALIST 2009 – 2018
DIRECTV – El Segundo, CA
● Administered the company’s enterprise-level digital media archive supporting broadcast, video-on-demand, and marketing operations across national distribution channels.
● Coordinated with internal production teams, engineering staff, and post houses to ingest, catalog, and distribute promotional content, trailers, and long-form programming assets.
● Developed and maintained consistent metadata standards and folder structures to unify asset management practices across multiple departments.
● Managed daily operations of transcoding and file delivery, ensuring correct formats for diverse broadcast and digital endpoints.
● Conducted comprehensive quality assurance checks to verify audio sync, closed captions, resolution standards, and encoding accuracy prior to final release.
● Partnered with IT to maintain and secure high-capacity storage servers, monitoring performance and scheduling regular backups to ensure redundancy.
● Trained employees and new hires on DAM procedures, data integrity, and technical specifications, promoting uniform workflow standards across production teams.
● Supported live broadcast operations by managing rapid turnaround of on-air promo updates, emergency content replacements, and metadata corrections under tight deadlines.
● Collaborated with compliance and legal departments to track and document rights usage, expiration dates, and contractual obligations for licensed media.
● Managed offsite media rotation, coordinating secure transportation and archival of legacy tapes and hard drives for long-term preservation.
TECHNICAL SKILLS
Media Production: Adobe Creative Suite, Final Cut Pro, Media Encoder, Redcine-X Pro, Frame.io, EditReady, Aspera Digital Asset Management: Brandfolder, Bynder, Canto, NAS/SAN/Cloud Storage, Version Control, Workflow Management Metadata & Taxonomy: Metadata & Taxonomy Standards (Dublin Core, EIDR, schema.org), Controlled Vocabularies, MDM Data & Analytics: Tableau, Power BI, Looker, Excel (Advanced) Collaboration & Project Management: Jira, Agile, Confluence, Google Suite, Slack EDUCATION
Bachelor of Arts in Film Production & Photography California State University – Northridge, CA
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