Digital Communications & Content Strategy Consultant

ANUSHKA WIMALASEKARA

Social Media Brand Coordinator Digital Marketing Brand Communication Content Calendars

Niagara Falls, ON +1-289-***-**** *********************@*****.***

www.linkedin.com/in/anushka-wimalasekara-506673407 English, French

PROFILE SUMMERY

Digital media and social media communications professional with experience managing content planning, brand voice, copywritin g, audience-

focused storytelling, social media assets, and campaign reporting. Recently completed a Master of Arts in Digital Media and Global Communication

in Canada with Honours Distinction, supported by academic training in mass media, advertising, public relations, digital media analytics, and

content strategy. Skilled in executing social media calendars, adapting content for platform requirements, maintaining organized content libraries,

monitoring engagement, and creating on-brand visual content using Canva, Adobe tools, Meta Business Suite, Hootsuite, Google Analytics 4, and

AI-assisted communication tools.

CORE SKILLS

? Social media scheduling and publishing ? Canva design and basic graphic edits

? Content calendars and posting workflows ? Short-form video support and platform adaptation

? Brand voice, tone, and visual consistency ? Performance metrics, insights, and reporting

? Copywriting, caption writing, and copy-editing ? Content libraries, asset organization, and approvals

? Community monitoring and professional responses ? Cross-functional communication and stakeholder coordination

TECHNICAL TOOLS

Social / Marketing: Meta Business Suite, Hootsuite, social media scheduling platforms, Google Analytics 4, HubSpot, email marketing tools,

Linktree

Content / Design: Canva, Adobe Creative Suite, Adobe Premiere Pro, CapCut, Figma, basic graphic editing, short-form video support

Web / Productivity: WordPress, Google Sites, website content management systems, Google Workspace, Microsoft Office, Excel, Zoom,

Microsoft Teams, basic HTML/CSS, ChatGPT and AI-assisted content tools

PROFESSIONAL EXPERIENCE

Digital Communications & Content Strategy Consultant - Freelance Ontario, Canada 2025 - Present

? Plan and create digital communication content for small businesses and online brands across Facebook, Instagram, LinkedIn, websites, and

campaign-based platforms.

? Develop social media posts, captions, visual assets, presentation content, and campaign materials aligned with brand voice, audience

needs, and engagement goals.

? Support content calendars, posting plans, digital campaign assets, and organized messaging workflows for public-facing platforms.

? Use Canva and related digital tools to create on-brand graphics, social posts, promotional materials, and visual storytelling assets.

? Review engagement trends, audience behaviour, and basic analytics insights to refine content direction and improve campaign

performance.

? Apply AI-assisted tools responsibly for content ideation, copy refinement, editing, and message adaptation while maintaining accuracy, tone,

and audience sensitivity.

? Assist with website and digital platform updates to improve clarity, visibility, and access to information.

UN Online Volunteer - Advanced Digital Advocacy for Innovation, Learning, and Empowerment Support Action Lab for

Development / UNV Online Volunteering May 2026 - Present

? Participate in a 12-week online digital advocacy assignment supporting innovation, learning, and empowerment communication activities.

? Support social media engagement, advocacy messaging, and audience-focused digital communication under organizational guidance.

? Assist with adapting captions, promoting campaign content, and maintaining professional online engagement across social platforms.

? Contribute to assignment-based digital advocacy materials and collaborative communication.

Digital Advocacy & Social Campaign Projects - MetaSafe Teens / Academic Portfolio Canada 2024 - 2026

? Created and organized awareness-based social media campaign materials, posters, infographics, educational website content, and

audience-focused digital messages.

? Developed campaign concepts, captions, visual content, and communication materials designed to inform and engage youth, caregivers,

and public audiences.

? Applied research-based storytelling, ethical communication, privacy awareness, and UX-focused content strategy to public-facing digital

advocacy materials.

? Used Google Sites, Canva, Linktree, digital content planning, and presentation tools to produce accessible, consistent, and visually clear

campaign outputs.

Store Associate - Dollarama Niagara Falls, ON Jan 2025 - Dec 2025

? Delivered clear, professional customer communication in a fast-paced, high-volume retail environment.

? Responded to customer inquiries, product questions, and service concerns while maintaining a positive brand experience.

? Maintained organized product displays and presentation standards with strong attention to detail and consistency.

? Collaborated with team members to support daily operations, problem-solving, and customer-focused service delivery.

Vocational Training Instructor - Communication Sri Lanka 2017 - 2024

? Designed and delivered communication, professional development, workplace-readiness, public speaking, and professional writing

programs for diverse learner groups.

? Developed instructional materials, presentations, handouts, communication frameworks, and audience-focused learning resources.

? Edited and adapted communication materials to match audience needs, learning objectives, tone, accessibility, and cultural sensitivity.

? Coordinated training documentation, scheduling, stakeholder communication, learner support, and feedback-based improvements.

? Strengthened facilitation, presentation, copy-editing, cross-cultural communication, and relationship-building skills.

EDUCATION

Master of Arts in Digital Media and Global Communication - Honours Distinction University of Niagara Falls Canada Oct

2024 - Mar 2026

GPA: 4.06/4.33 Academic Distinction List. Relevant coursework: Data Analytics in Digital Media, Digital Media Entrepreneurship, Artificial

Intelligence for Media, International Advertising, Design Thinking, Interactive Communications, and Research Methods.

Master of Human Rights - Merit University of Colombo, Sri Lanka Feb 2023 - Mar 2024

Relevant strengths: ethical communication, public-interest research, policy awareness, audience sensitivity, and responsible communication

practices.

Bachelor of Arts Special in Mass Media University of Colombo, Sri Lanka Jan 2018 - Aug 2022

Relevant coursework: Marketing Communication, Advertising, Public Relations, Media Research, Organizational Communication, Intercultural

Communication, Digital Media Studies, Journalism, and Media Law & Ethics.

CERTIFICATIONS

HubSpot Academy: Content Marketing, Social Media Marketing, Email Marketing Hootsuite: Social Listening Certification Google UX Design

Professional Certificate TCPS 2: CORE 2022 AODA Accessibility Training W3C Introduction to Web Accessibility

ADDITIONAL STRENGTHS

? Strong writing, copy-editing, proofreading, audience adaptation, and detail-oriented quality control.

? Comfortable managing multiple priorities, approvals, digital assets, posting schedules, and deadline-based workflows.

? Experience creating digital content for social platforms, websites, educational campaigns, and public-facing communication.

? Collaborative, organized, culturally sensitive, and confident communicating with internal teams and diverse audiences.

References available upon request

Contact this candidate