Senior Copywriter & Brand Storyteller

Susan G. Gaide

**************@**************.*** 516-***-**** Portfolio LinkedIn

PROFESSIONAL SUMMARY

Content Marketing Lead with 14 years of experience creating high-quality, engaging content for real estate and SaaS Proptech. Exceptional writing, editing, proofreading, and researching skills, with the ability to present complex information clearly. Skilled in developing website copy for landing pages, FAQs, and promotional campaigns that effectively communicate value propositions, and implementing SEO, AEO, and keyword optimization strategies to enhance content visibility in search engines and AI-driven search. Track record of collaborative partnerships with marketing teams, graphic designers, and virtual assistants to maintain a consistent brand voice and visual identity. Experienced at working independently and managing multiple projects in a remote environment. EXPERIENCE

FRACTIONAL MARKETING & CONTENT LEAD – Remote 09/2025 – present Marketing & Content Lead

• Identified opportunities for differentiation and category leadership; leveraged SEO and AEO best practices to elevate ChromeOrange Media to the #1 organic search engine ranking and AI answer citation for 'sonic brand storytelling’.

• Created a brand positioning strategy for Suite 2283, a luxury short-term rental for traveling executives and medical professionals, achieving customer acquisition and retention objectives (100% occupancy) in under six months.

• Developed a GTM strategy for Bridges & Tales Publishing, achieving revenue and profit goals in the first 12 months of operations. REALPAGE, INC. – B2B SaaS – Full-time Remote 09/2021 – 09/2025 Senior Content Strategist and Senior Marketing Writer

• Developed GTM content strategies, ghostwritten thought leadership for senior leadership, and demand generation marketing assets for LOFT (mobile app), capturing 1.5 million subscribers during the 3-month campaign.

• Authored a white paper on renter fraud that gained recognition in key industry trade publications and national news media, reinforcing thought leadership and industry authority while generating demand for RealPage’s Advanced AI Applicant Screening software.

• Crafted long- and short-form digital content in collaboration with Product teams, SMEs, and sales to grow YOY pipeline by 121%. EZNET SCHEDULER – B2B SaaS – Full-time Remote 01/2020 – 09/2021 Head of Brand, Marketing & Content

• Crafted rebrand strategy and owned messaging, positioning, and brand voice and tone; worked closely with Sales on ICP definition, messaging, and feedback loops, securing enterprise deals with Fortune 500 customers, including Goodyear, United Healthcare, and The Home Depot ($3M+ in annual revenue).

• Analyzed website user interactions to inform content improvements; transformed generic interactions into unique, relevant engagements

(personalized emails, social media interactions) that boosted SQLs by 20%.

• Owned 30% open and 12% CTR on a GTM email campaign for EZCovid Scheduler that resulted in $900K+ in annual revenue.

• Designed and ran lead capture, nurture, and re-engagement programs that converted free trial customers into paying subscribers, resulting in $250K in new revenue.

FRACTIONAL MARKETING, BRAND & CONTENT LEAD – B2B Remote 10/2012 - 01/2020 Senior Brand, Marketing and Content Strategist and Senior Copywriter Led content strategy, content creation, and content distribution to drive brand awareness and revenue; led creative and content teams, managed budgets, ensured brand consistency across channels, and leveraged analytics to optimize performance.

• Crafted digital advertising and eCommerce strategies for a ThomasNet client that generated a $3.6M sale with $1.7M profit.

• Wrote blog posts, newsletters, advertising copy, and social media content that drove engagement and attracted buyers for Remington Homes and Bigelow Homes.

SKILLS & TECHNICAL TOOLS

Marketing & Content Strategy • Brand Messaging Framework • Brand Storytelling • Multi-Format Content Creation • SEO & GEO Optimization • Content Governance Frameworks and Workflows • Content Mapping and Calendars • Strategic Problem Solving • Content Audits and Performance Analysis • Content Development & Writing • Team Leadership • Cross-functional Collaboration • Audience Analysis • Verbal and Written Communication Skills • Content Management Systems • Monitoring media coverage, sentiment, and share of voice.• PR & Media Outreach • Team Mentoring • Leveraging AI tools to support content creation, efficiency, and innovation Windows 10/11 • MS Office 365 • Google Docs, Sheets, Slides, Workspace • Photoshop • SEO: SEMrush, Ahrefs • Website/App Analytics: GA4, Google Search Console, Hotjar • Project Management: Asana, Trello, Workfront • AI: ChatGPT, Jasper, Gemini, Co- Pilot, Claude • Collaboration: Figma, Miro, InVision • CRMs: Active Campaign, Hubspot, Salesforce • Content Management: Wordpress, Joomla, Magneto • Team Communications: Meet, Teams, Slack, Zoom EDUCATION

Adelphi University, Master of Business Administration, Marketing Hofstra University, Bachelor of Science, Merchandising

Contact this candidate