COLIN RIGGS
Tampa Bay, Florida 813-***-**** *************@*****.***
OBJECTIVE
Aggressive and results-driven National Sales Manager and Territory Sales
Representative with heavy focus on prospecting, driving sales velocity, building sales
territories, developing people, providing unmatched dealer support, and leading
teams to success by strategic initiatives and a care-factor fueled by industry-passion
SKILLS&LEADERSHIP
Omni-Channel Marketing Sales Training Inventory Forecasting
Onboarding Major Account Lead Generation People Development
GTM Strategy Creative Market Planning Sales Tool Simplification
EXPERIENCE
Territory Sales Manager
Lightstyle of Tampa Bay May 2025 - Dec 2025
Signed 22 new accounts across many sales channels
Worked with Rocklyn Homes on 355-home project
Sourced a new product line from a new distributor to save the Rocklyn Home deal
Created a new way to capture customer contact info in-store to gain vital info
Signed major custom home builder, GL Construction s Valencia Ridge Community
Built relationships with custom home builders, architects, designers, electricians, etc
National Sales Manger
Sanders Collection, Inc. Remote (Mattress, Top-of-Bed, Outdoor Furniture) Aug 2023 Aug 2024
Grew sales volume from $5K to $100K per month in 6 months
Signed (4) of the nation s Top 100 retailers in Q1/Q2 (2024) including:
Nebraska Furniture Mart, Homemakers, Menards, Walker Furniture
Works directly with COO, CPO, CEO in efforts to expand product line
Implemented and trained staff on a new CRM to expedite sales / service
Created national sales commission structure and division of sales commission
Responsible for planning / hosting Las Vegas and High Point Markets
Created Minimum Order Thresholds to maintain adequate stock levels
Created both dealer and sales rep incentive programs to maximize sales
Territory Sales & Marketing Manager
Wholesale Manufacturer s Representative Home Furnishings Industry North Texas Feb 2020 Jul 2023
(Magnussen Furniture, American Star Mattress, Generation Trade)
Managed 80+ accounts w/ full cycle of sales and service.
Produced highest avg. unit sales price in 2022
Total sales volume up 20% from 2022 to YTD 2023
Responsible for sales staff training for (2) Top 100 retailers in US
Including: Weirs Furniture & Canales Furniture (Totaling 25+ locations)
Prospected / Signed a 7-store Rent-A-Center franchise as new customer
Created need for expanded territory & monthly deliveries to San Antonio/Austin
Negotiates credit terms, sales volume rebates, discounts, and credit owed for damages with retail store owners
Territory Sales & Marketing Specialist
Ashley Furniture Industries
Dallas / Fort Worth, TX and previously North FL / South GA Sept 2016 FEB 2020
Serviced 50+ retail stores w/ a full cycle of sales and service
Grew 8 out of top 10 accounts by 50% or more annually in first year
3 consecutive years of sales growth averaging 115% year over year
Earned over 15 additional accounts based on high performance
Hosted sales training bi-weekly for Ashley Home Stores sales staff and new hires
Created promotions / marketing strategies to create consumer demand and store traffic
Used promos to drive sales through strategically selected customer targeting
Assistant Store Manager & Sales
Turner Fine Furniture FL / GA locations Feb 2012 Jul 2015
Managed up to 20+ employees for a Top 100 furniture retailer in US
Graduated from Manager-In-Training program lead by 4th generation ownership
Achieved Highest Average Sales Award of 2013
Trained and developed staff on sales process and product knowledge
Trusted to review and sign-off on all special purchase orders for vendors
Maintained daily financial records and credit reports
Assisted in the interview process and hiring decisions
Hosted meetings regarding sales evaluation and performance goals
EDUCATION
Flagler College
B.A. in Business Administration - Graduated Dec 2011
Tallahassee Community College
Associate of art degree - Graduated Summer 2009