Marketing & Communications Professional with Impactful Campaigns
Resume:
Tyler Cupp 803-***-**** • Rock Hill, SC
Marketing and Communications Professional
Driving impactful interactions through strategic communications plans Dynamic and outgoing marketing and communications professional with demonstrated experience creating impactful campaigns that increase brand awareness, drive consumer engagement, and increase sales. Skilled at building relationships with targeted clients to understand goals which leads to the creation of memorable content. Sales experience enhances ability to actively listen to business needs in the content creation process. Areas of Expertise
• Campaign Management
• Content Creation
• Project Management
• Business Development
• Client Relations
• Writing
• Presentations
• Brand Strategy
• Special Events
Qualifications Summary
• Brings a blend of sales and marketing experience in the radio business that has impacted a diverse clientele across multiple industries including local and state government, various school districts, and multiple businesses throughout South Carolina.
• Has been responsible for or played a significant role in over 20 awards with the South Carolina Broadcasters Association including production, writing, content creation, and readings.
• Serves as a freelance writer for multiple publications including Cola Daily, Chronicle Independent, WRHI, and Kool 102.7.
Career Experience
OTS Media, Rock Hill, SC 2019 – Present
Sales and Marketing Executive
Develop new marketing business and manage client marketing accounts through creation and implementation of strategic ad campaigns. Write copy, produce ads, and collaborate on strategic plans, trends, and community events. Represent station in the community and build relationships with decision makers to understand company goals. Key Accomplishments:
• Doubled overall previous sales since arrival from 2019 to current.
• Produce “Palmetto Mornings” radio show including creation of content and guest recruitment which has won 3 SC Broadcasters Association Awards for “Best News Talk” and “Best Morning” show.
• Write and co-direct 6 different newscasts running in the afternoon and following mornings that cover local events, politics, and sports.
• Oversee special events including “Toys for Happiness,” “Easter Egg Classic,” “Halloween BooHaha,” and others with live radio broadcasts remote or onsite with attendance ranging up to 3,000.
• Called over 100 athletic events as play-by-play broadcaster while cohosting “The RedZone” sports talk show which won SCBA award for “Best Sports Show.”
• Bridged client budget gap who was utilizing PPP funds for advertisement after uncovering new sponsorship opportunity for event and broadcast.
• Modernized registration for “Toys for Happiness” program to develop more streamlined Google Doc registration process for 10 agencies registering over 800 families and 1,600 children.
• Developed targeted advertisements during COVID-19 pandemic for restaurants to communicate openings, contactless pickup, and sanitation processes.
WPUB/WCAM Radio, Camden, SC 2011 – 2019
Executive Sales Representative and Sports Director Established and maintained relationships with client portfolio of over 25 per month including prospecting, outreach, and developing client marketing strategies. Wrote copy and designed advertising packages while hosting, producing, and writing various programs as on-air talent.
Page 2 2
WPUB Key Accomplishments:
• Generated an average of $10,000 to $11,000 per month in advertising sales.
• Served in both play-by-play and color commentary roles for local high school and youth sporting events.
• Hosted and produced “HomeTown Sports Report” which was played on Mondays during football season.
• Covered local and national sports for ESPN Columbia by hosting “The Zone” which included content creation, guest recruitment, and interviewing coaches and athletes.
• Built relationships across multiple outlets including ESPN, SC High School League, and NFHS for broadcasting. Education
Associate of Applied Science, Communications
Midlands Technical College, Columbia, SC
Technical Skills
Adobe, Wireready, Excel, Google Docs, WideOrbit, Microsoft Word, Twitter, Facebook, Instagram
Contact this candidate