National / Key Account Manager Sales Growth expert

Jim Cyr

C) 206-***-****

O) 425-***-****

*******@*******.***

***@***********.***

LinkedIn: http://www.linkedin.com/in/jimcyr1

National / Key Account Manager

Summary

Consumer and commercial products professional, account manager, business development and project manager with P&L responsibility – A history of top and bottom-line growth and increasing market share.

Consensus building leadership style with highly developed communication skills.

Comfortable working independently and a team environment – Personable – Organized – Energetic – Disciplined.

Recognized for big picture insight, identifying opportunities and determining how and where products best fit in the market and positioning them for growth across multiple disciplines.

Leverage operational and financial considerations devising creative and business centric solutions.

Executes strategic vision and tactical execution.

Focused on client /customer profitability, satisfaction and retention, considering business from end-to-end driving results.

In depth knowledge and experience and history of success in all segments of the outdoor sports industry.

A complete understanding of all aspects from concept to end user.

Recognized as a passionate and valued contributor meeting and exceeding expectations.

Left brain right brain balance.

Focused – Discipline – Ambitious – Organized – Detail Oriented – Good Communicator - Objective

Scope of work and Core competencies

* Sales Performance / Channel Management + Client Needs Assessment / Implementation

* Market Research / Trend Analysis + Strategic Planning / Implementation + Product Development / Merchandising

* Marketing / Brand Development / Positioning + Negotiating + Business Planning

* Experience in sourcing

* Negotiating

Experience

The CYR Group – Seattle, WA

President

Sales of branded and private label programs – Market research – Product Development Merchandising

Marketing – Production.

Clients Include: Tommy Bahama – Ashworth – Sunrise Design – GlowSpek Industries – Joe’s Sports and Outdoor

- World Imports – Others

Key Accomplishments:

Increased sales by10 % to 18% and distribution into new channels.

Authored competitive analysis, marketing, and distribution plans.

Developed merchandise consolidation plan, increasing margin, reducing inventory and improving SKU productivity.

Directed and implemented marketing strategies to achieve consistency with brand images.

Developed private label programs including product / design development, sales, marketing, and production.

The Gerry Group – New York, NY Seattle WA

Executive Vice President of Sales and Marketing

Division of the Amerex Group Inc.

Manage and direct national sales force to national, regional chains and specialty stores – Development and implementation of marketing strategies – Product development – P&L responsibility.

Key Accomplishments

Conducted market research and authored an overview, competitive analysis and distribution plan – repositioned Gerry and associated brands to match the strengths of the parent company – Lined up findings with a definable specific niche market.

Achieved consistent brand image and communication across all platforms for four brands.

Increased margin from 18% by reducing style SKU count by 8%.

Increased sales by 16%

CB Sports – Irvine, CA Seattle WA

Executive Vice President - COO

Division of Snowmass Inc.

Managed and directed national sales force selling performance outerwear to national and regional chains and specialty stores –All product development and merchandising activities – Development and implementation of marketing strategies

P&L responsibility.

Key Accomplishments

Conducted market research to determine brand awareness and key purchasing attributes – Incorporated findings into marketing plan that resulted in reviving the brands trade and consumer awareness.

Maintained consistent brand communication across all platforms.

Achieved sales efficiency’s by organizing the product line into three separate price points and performance levels.

Reduced style SKU’s by 32% resulting in increased SKU productivity – Increased margins by 21%% - Increased sales by 16% - Increased customer base by13%

Pacific Trail – Seattle, WA

Vice President and General Manager

Hire, manage and direct national sales force selling performance outerwear to national and regional chains and specialty stores – Direct product development and merchandising – Creation, development and implementation of marketing strategies – Market research and competitive analysis – Forecasting and planning – P & L responsibility.

Key Accomplishments

Founded and built the Performance Division – Initiated market research to identify a new market opportunity - Lined up those findings with the strength of the company.

Created three brands: Black Dot, Inside Edge and Storm Tech – Positioned them to fill a verifiable market niche – Dominated market segment in three years – Developed a new counter-seasonal product category by identifying market opportunity against competitive weaknesses forcing primary competitor to abandon the category – Dominated category in one season.

Developed a merchandising strategy and account planning tools that resulted in annual sales increases ranging from 15% to 50% annually.

Achieved consistent brand image and communication across all platforms for three brands.

Achieved sustained growth and profitability by building the customer base from 0 to 450+ accounts – Built sales from $0 to over $20mil annually – Consistently maintained margins 5% higher than the company average.

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