Digital Marketing Strategist with Revenue Growth Expertise

STEVE YOUNG

McLean, Va. - 703-***-****

Email: ********@**********.*** www.linkedin.com/in/steveyoung23 SENIOR MARKETING PROFESSIONAL

Communications professional experienced in political advocacy, non-profit, B2B and B2G sectors. AREAS OF EXPERTISE

Marketing and Communications Strategy

Online Branding/Engagement, Fundraising

Policy Communications Strategies

Online Advocacy & Outreach

Copywriting/Editing

Content Strategy, Blogging & Social Media

KEY SKILLS ASSESSMENT

CONTENT & BRANDING – Writing for digital audiences; developing keyword-rich content; and driving online marketing and branding efforts.

COMMUNICATIONS & SOCIAL MEDIA – Developing strategies and techniques to create new promotional venues, markets and levels of communications engagement. PROFESSIONAL EXPERIENCE

NATIONAL RURAL ELECTRIC COOPERATIVE ASSOCIATION, ARLINGTON, VA: JULY 2014 – APRIL 2026 SENIOR MARKETING MANAGER/ADVISOR

● Led efforts for Education & Training group, growing attendance by 20% year-over-year.

● Managed content creation and strategies for all promotional venues.

● Drove creative direction for the development of digital products as well as printed materials.

● Managed marketing strategy for NRECA’s Associate Membership Program responsible for generating $8M in revenue.

● Managed marketing strategy for NRECA’s National Discount Program, growing profits by 85%.

● Led marketing activities for NRECA’s second largest yearly event which grew by 75% in attendance/revenue over a four-year period.

● Managed the creation and content development of two separate newsletters for CEOs and board of directors.

ACADEMY OF MANAGED CARE PHARMACY, ALEXANDRIA, VA: AUG. 2013 – MAY 2014 DIRECTOR OF DIGITAL COMMUNICATIONS & MARKETING

● Implemented social media communications efforts that grew influence by 40%.

● Led content efforts for AMCP-related conferences and events, services and ad programs.

● Managed outreach plan for the AMCP Foundation, generating $50k in revenue.

● Developed content for AMCP’s Website as well as other new media channels. FEDERATION FOR AMERICAN IMMIGRATION REFORM, WASHINGTON, D.C.: Oct. 2008 – July 2013 DIGITAL COMMUNICATIONS STRATEGIST

● Directed team of four responsible for developing digital content strategies that grew audience by 350% and Web traffic by 15%.

● Drove creative direction for video multimedia projects including branding and promotion.

● Managed content creation and promotion strategies for online and social media efforts.

● Guided strategy that grew FAIR’s Facebook presence over four years to nearly 250k followers.

● Implemented a corporate blog and served as editor and contributor.

● Managed creative strategy for FAIR’s online advertising program including development of messaging and analysis of results.

● Developed messaging for FAIR’s fundraising and activism email campaigns including content development and delivery management. Effort helped generate $300k in small donations.

● Managed search engine marketing effort as well as Google AdWords program.

● Helped FAIR’s field team develop a new online communications tool used to communicate with activists and with FAIR headquarters.

MARKETING CONSULTING, MCLEAN, VA: Mar. 2007 – Oct. 2008 DIGITAL MARKETING CONSULTANT/CONTRACTOR

Axiom Resources Mgmt. (Tricare Military Health System)

● Provided digital communications project support for the DoD’s electronic health records effort.

● Developed content for official reports, program brochures and presentations.

● Wrote blogs and helped manage content for the project web site as well as the monthly enewsletter.

American Chemical Society

● Responsible for creative direction of content for brochures, ads and digital marketing materials. Fannie Mae

● Developed content for project landing pages and email outreach campaigns.

● Managed entire process of launching daily marketing campaigns through internal CRM system. MACRO INTERNATIONAL, ROCKVILLE, MD: Mar. 2005 – Feb. 2007 SR. ONLINE MARKETING MANAGER

● Managed team of three that provided digital marketing strategies and health communications outreach programs for government clients.

● Led search engine marketing efforts which grew client site traffic by 10-15%.

● Responsible for creative direction and content for client digital campaigns and products.

● Managed development of client sites, including content, strategic branding and marketing strategies.

● Analyzed online traffic results to determine success of content and projects.

● Co-managed business proposal process responsible for achieving $350k in new business. Additional Experience

HEALTHCENTRAL, ARLINGTON, VA: Jan. 2010 – Aug. 2011 HEALTH BLOGGER

● Published blog about living with high cholesterol from a patient’s perspective. EDUCATION

BACHELOR OF ARTS, Economics, George Mason University, Fairfax, Va. CERTIFICATE PROGRAM, Marketing Strategy, Cornell University, Ithaca, N.Y. CERTIFICATE PROGRAM, Content Marketing, HubSpot Academy TECHNICAL SKILLS

Experienced with social media tools such as Facebook, Facebook Insights, X, HootSuite, Blogspot. Knowledge of MS Office tools, HTML, Macromedia Dreamweaver, SharePoint, WordPress, Canva, Business Catalyst, Exact Target, Constant Contact, HubSpot, Higher Logic/Informz, Real Magnet, Google Analytics, Google AdWords, and DoubleClick. Some working experience with Adobe Photoshop, SalesForce and Macromedia Contribute.

VOLUNTEER

Provided marketing and social media guidance for Family Restoration and Healing Center – 2011-2012

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