Trade Marketing & Brand Activation Specialist
Resume:
ESTELING CRISTAL MORA
Bachelor’s Degree in Business Administration
EXPERIENCE
Jul 2024
Jul 2025
TRADE MARKETING COORDINATOR
Laboratorios Dr. Collado /L ’Oréal Caribe
Santo Domingo, R.D.
Apr 2024
Jul 2024
INTERNSHIP – CORPORATE AND
COMMERCIAL BANKING
Scotiabank Santo Domingo, RD.
Aug 2023
Oct 2023
INTERNSHIP – TALENT MANAGEMENT /
HEALTH BENEFITS
Banco BHD, Dominican Republic
Santo Domingo, DN.
Jan 2022
Jul 2022
ADMINISTRATIVE ASSISTANT
F i ne Fare Supermarket NY, EE.UU.
Apr 2021
Dec 2021
COLLECTIONS SPECIALIST
Altice Dominicana Santo Domingo, RD.
EDUCATION
2004
2019
HIGH SCHOOL DIPLOMA
Colegio La Hora de Dios
Santo Domingo, RD.
Jan 2020
Oct 2024
BACHELOR’S DEGREE IN BUSINESS
ADMINISTRATION
Universidad APEC (UNAPEC)
Santo Domingo, RD.
2019
2019
ENTREPRENEUR FOR SMES COURSE
INFOTED Santo Domingo, RD.
2021
2021
INVENTORY MANAGEMENT COURSE
CENTU Santo Domingo, RD.
2021
2021
ADVANCED EXCEL COURSE
CENTU Santo Domingo, RD.
2021
2021
FUNDAMENTALS OF MARKETING COURSE
Google Activate
2021
2021
E -COMMERCE COURSE
Google Activate
Jun 2024
Jun 2024
CONSUMER BEHAVIOR COURSE
ProDominicana Santo Domingo, RD.
May 2024
Jun 2024
MARKETING STRATEGY
I E Business School
REFERENCES
*************@*******.***
New York
Feb 8, 2001
https://www.linkedin.com/in/esteling-c
ristal-mora-8151531b6
SUMMARY
Business Administration graduate with a
strong commitment to applying knowledge
and gaining experience in business
management. Seeking opportunities to
contribute skills and expertise to support
the growth and success of an organization.
SKILLS
LANGUAGES
English Intermediate. UNAPEC
Spanish Native
Develop and execute trade
marketing strategies to strengthen
brand presence in the local
market.
·
Plan and manage events, trainings,
and activations targeting beauty
professionals.
·
Coordinate educational programs
and certification processes for
stylists and colorists.
·
Oversee communication
materials, point-of-sale displays,
and in-store promotions.
·
Track and analyze key
performance indicators (KPIs) to
optimize marketing initiatives.
·
Collaborate closely with the sales
team to drive brand growth and
customer loyalty.
·
Supervise and manage the
schedule and activities of the
National Educator.
·
Support to completion of new
credit requests, compliance and
client Annual Reviews.
·
Participating actively in team
learning and development
activities and team performance
achievements.
·
Respond to employee requests within
the established timeframe according
to the SLA.
·
Manage and submit all necessary
requests for medical insurance,
providing support and follow-up as
needed.
·
Coordinate and handle any health
insurance provider (ARS) transfers
accurately and efficiently.
·
Maintain a detailed record of all
weekly updates in the corresponding
tracking matrix.
·
Follow up on pending requests to
ensure timely resolution.
·
Process applicable reimbursements
promptly and accurately.
·
Assist in the coordination of medical
exams and authorization processes.
·
Facilitate the enrollment of
employees in the dental insurance
plan and manage any additional
requirements related to this benefit.
·
Schedule weekly promotions to
maintain a consistent flow of
offers.
·
Ensure promotional prices are
accurately organized and updated
as needed.
·
Oversee and manage all cash
register transaction processes,
ensuring efficient handling.
·
Lead and supervise cashiers and
register staff.
·
Track received and pending
payments in detail to support
optimal financial management.
·
Proactively follow up with clients
before initiating legal procedures.
·
Resolve any discrepancies or
issues related to services through
effective case management.
·
Offer flexible payment options
that benefit both the company and
the client.
·
Adhere to established legal
procedures.
·
Track and follow up on unpaid
products or services.
·
Use available tools to ensure
successful payment collection.
·
Appropriately manage and apply
discounts when necessary.
·
Break down invoices in detail
upon request.
·
Dionis Bencosme Antigua / Former Supervisor (Last
Employer) / Phone: +1-849-***-****.
·
Daiana Hidalgo / Former Supervisor / Phone: +1 929- 366-7197
·
Analizar datos para identificar
oportunidades.
·
·
·
Contact this candidate