Brand & Content Director Growth & Innovation

Howard Breitrose

*.*********@*******.*** 630-***-**** LinkedIn

Director, Brand & Content

PROFILE SUMMARY

Executive multidisciplinary business environments. Experienced scalable originality brand Strong influence combines and Thrives meaningful continuously performance executive in workflows, growth strategic high-Creative fast-or business in brand paced, level developing through presence teams improve direction, and and integrity. modern vision impact growth-Marketing customer across integrated creative with and with and operating align Skilled focused brand, optimizing a executional build track engagement. Leader teams effectiveness. storytelling, at creative, environments high-models, record translating around with creative performing discipline, of 15+ and digital, shared partnering strategic business years ecosystems AI-where enabled and using teams goals, of leadership, marketing experience creativity, with objectives data, and and tools that C-KPIs, cultures. deliver suite balance that organizations. and technology, into building, and leadership improve operational measurable impactful innovation, performance leading, efficiency and and Proven creative excellence outcomes. operational speed, cross-and insights without success scaling strategies functional and across Hands-to rigor quality driving compromising high-guide both intersect that on stakeholders performing by decision-leader measurable strengthen B2C implementing to and who making drive B2B to PROFESSIONAL SKILLS

• • • • • • • • • • Leadership AI Brand Growth Cross-Leadership Executive Budget Hands B2B Integration +B2C Functional Management -Management on and Influence Leadership and and results Scaling Team Collaboration Orientation Management Teams PROFESSIONAL WORK EXPERIENCE

CREATIVE DIRECTOR, MARKETING AND COMMUNICATIONS

Howard Breitrose Studio – Geneva, Illinois 08/2023 – Present

• • • • • • • Led engagement Negotiated Managed revenue. Oversaw touchpoints. Produced Applied engagements. Provided connection. integrated analytics digital-always-creative, cross-high-up global to channel first value on and 25% photography, digital creative digital performance partnerships across radio advertising campaigns for creative key and print markets. dashboards with content extensions to initiatives (paid media support strategy social, to platforms that for acquisition optimize programmatic, major consulting, drove and campaigns, publications, double-campaigns MarTech strengthening email, digit resulting vendors, reaching ensuring website SEO/SEM) thought in delivering traffic 1M+ 100% 12-that 18% listeners and leadership message increased 15-lower increased 23% in consistency CPA targeted and brand cost conversion and audience savings. visibility higher regions. across and and all VICE PRESIDENT, CREATIVE DIRECTOR, MARKETING AND COMMUNICATIONS Convergence Nonprofit Veteran Mental Health 501(c)(3) – Newport, Washington 08/2023 – Present

• • • • • • • Lead Launch Design Direct Develop Manage Lead a a rebranding marketing nationwide and a Creative and branding launch run marketing Studio campaign efforts a Walk-strategy new operations, a-website, across Thon that campaigns that improves email, campaign, boosts increasing building video, with donor visibility mobilizing major the traffic social engagement team brands, by and media, with 2.50%credibility. 5M+ improving and by international . veterans 30%web. . ROI and talent. and communities engagement. for mental health awareness.

• • • • • • • • • • Strategic Creative Project Client Digital SEO/Paid Programmatic Print Radio Social SEM Advertising Advertising Relationship Media Management Direction Planning Optimization Advertising Strategy Advertising Campaign Production Management Management VICE PRESIDENT, CREATIVE & COMMUNICATIONS

Connect Group Media, Inc – Los Angeles, California 11/2022 - 08/2023

• • • • • • • DIRECTOR Led Guided Implemented Fostered Served Managed Transformed through and as the OF supervised consistent collaboration agency Executive CREATIVE team the best in operations, Creative practices communication. creative a Creative 17-OPERATIONS with member Studio, direction, for internal including Director billing, improving team, and & for project P&client STUDIO collaborating external the L and project tracking, 2023 management, talent. teams PRSA delivery with and to Prism reporting executives ensure marketing, by Award-25%timely, to optimizing to winning and improve set project identifying revenue X client deliveries. expenses, Team goals. relationships. growth Magazine. and opportunities. enhancing client relations Tag Worldwide – New York, New York 10/2021 - 08/2022

• • • • • • • • SENIOR Directed Guided Built Led Reduced Identified Managed Addressed negotiations LEAD cross-Project a production Creative invoicing 20-CIO invoicing functional member DIGITAL and and Studio Account issues, timelines discrepancies, drove partnerships team, EXPERIENCE operations increasing the Managers overseeing by growth 7 to days, resulting globally, achieve profitability to STUDIO and operations achieving create execution in ensuring key a CONTRACT efficient 20% operational by a and 90% 20%of profitability consistency ensuring applications. workflows on-. time goals. profitability. delivery boost. across and provide teams. rate. creative direction. Accenture – Chicago, Illinois 06/2021 - 09/2021

• • • • • CREATIVE Led Implemented Planned Developed Created a 16-DIRECTOR/strategies and member solutions facilitated the "team, Problem and OWNER to frameworks streamline design guiding Space" activities them client approach for through smooth and and workshops with acquisition design onboarding the thinking Studio to onboarding, drive and Director and effective problem-coaching ensuring for collaboration enterprise-solving. designers. efficient level with integration. solutions. clients and new acquisitions. The State of Creative Solutions – Chicago, Illinois 08/2013 - 10/2021

• • • • • • Director Connected (Managed Conducted Developed Created finish. Led mobile, creative of Agency business web, creative communication solutions client strategies and Operations research plans studio social)through and for . operations and direct agencies provided sales, 10/developed mail, 2012 operational and with consultation e-- commerce, workflows. 06/manufacturers creative 2013 improvements, on strategies, media, pitching, and and private briefs, ideation, and omnichannel strategic and companies staffing, presentation partnerships. marketing. and through management. decks. Managed content creation projects services from start to Big Red Rooster (Marketing by Design Boston) – Boston, Massachusetts

• • • • • • REGIONAL Led managers, Managed Oversaw Improved Reduced $Managed 0.5 creative million MANAGER Home the client Creative workflow copywriters, in direction, agency’s overtime Depot’s service Studio 10/processes budget client metrics, private and 2003 costs. operations, designers. onboarding, and - and label 06/addressing supervised integrated 2012 packaging ensuring and feedback, 40 business technology smooth production direct service collaboration reports. development, for cycle issues, better by 25 product and and managing days campaign quality and placement. a cut across team performance. rush of domestic service creative from and directors, international 78% to project 3%, saving teams. RR DONNELLEY–OMEGA STUDIOS - USA

• • • • • • • Managed Supervised Directed solutions. Led Focused Boosted Managed multi-studio on projects a Creative channel creative 53 successful team billing in Studio marketing, and apps, members, revenue web-photo operations web based e-studio development, growing by tailing, marketing securing worldwide, across branding, the new business 4 and direct business business improving omnichannel SEO, mail, from and units printing, from $CRM 250,collaboration with both strategies 000 campaigns. software, a $new to 3 a million $and for 3 and million photo/e-existing cultural budget. tailing. video, budget. clients. responsiveness. mobile apps, and digital EDUCATION

• Rochester Institute of Technology – Rochester, New York

• B.F.A. in Photography and Design

CERTIFICATIONS

• • • Financial Leadership Lean Six Sigma Analysis Development Green for Belt, Non-Program, Financial Chicago Deming Center Managers, for Six Creative Sigma University Association Leadership of Wisconsin at Madison AWARDS

• • MarCom MarCom Awards Awards Platinum Platinum and and Gold Gold Recipient Recipient Craftsman Premier Designs Lawn & Catalog Garden Consumer Literature TECHNICAL SKILLS

• • • Microsoft Salesforce, Workfront, Office ZenDesk, Mac, Suite, XD, Sketch, Google Apple/Analytics, Figma, PC, Adobe After HubSpot, Creative Effects, Squarespace, Premiere Cloud, Final Pro Cut WordPress, Pro Adobe Experience Cloud CLIENT LIST

• Walgreens, Hardware, Walmart, Takeda, NY The Life, Home Zurich, Depot, Red True Oak Value Capital, Voya, Amgen, Marcus and Millichap, TIAA, Tru America, CBRE, Ace

• • In-house creative transformation

• • Creative operations

• • Social-first content

• • Cultural relevance

• • Creative systems

• • AI fluency

• • High-velocity execution

• • Brand storytelling

• • Creative scalability

• • Executive leadership

• • Performance marketing

• • Experiential design

• • Team development

• • Speed-to-market

• • Cross-functional leadership

• • Audience growth

• • Creative innovation

• • Operational excellence

Contact this candidate