Team Lead
Resume:
Siddhartha Guha
Salesforce MarketingCloudTeamLead
Professional Summary
SalesforceMarketing Cloud TeamLead with 9+ yearsof experience leading enterprise-scale, multi-brand
implementations. Salesforce certified across Marketing Cloud, Data Cloud, Personalization, and Account
Engagement, with deep experience in solution architecture, integrations and platform governance. Proven
in stakeholder management, working closely with business, legal and compliance teams to balance
campaign effectiveness with regulatory and brand optics, while mentoring teams, owning end to end
delivery and driving measurable cost and performance improvements across diverse and complex SFMC
ecosystems.
Contact Work History
Address
38/15, Bhuban Mohan Roy 2024/02 ? SFMC Team Lead
Road, Present Accenture, Kolkata
Kolkata- 700008,
West Bengal Redesigned entire SFMC architecture to support multi-brand
operations, scaling from single brand to 6+ brands with
Phone
optimized email and SMS functionalities.
E-mail Delivered 200+ journeys, data extensions, and custom events
*********@*****.*** across multiple environments for 6+ brand integrations.
Re-architected cross-channel Journey Builder logic to
implement a behavior-driven suppression strategy; utilized
real-time engagement data to suppress SMS deployments for
Skills users who opened emails within a 3-hour window, resulting in
Salesforce Marketing Cloud a 15-20% reduction in monthly SMS overhead while
maintaining high reach.
Configured SAP integrations and sender profiles for multiple
Automation Studio
brands while maintaining transactional email and SMS
Journey Builder
functionality across all channels.
Mobile Studio
Engineered a custom SSJS-based CloudPage for real-time
Email Studio
data monitoring and automated reporting across Send Logs
Cloud Pages
and Data Extensions. Integrated brand-specific
Content Builder
Contact Builder categorization and a modern UI, resulting in a 25% reduction
Reports/Analytics in AMS tickets and system incidents by enabling proactive
Interaction Studio data validation and self-service troubleshooting.
Data Cloud Implemented Data Cloud and Interaction Studio POC with
real-time website data integration and Evergage
Programming Languages personalization tools for enhanced customer targeting.
Developed SendGrid migration strategy for high-volume
Java email cost optimization and configured SMS aggregator
HTML/CSS (Synch) integrations from SFMC side.
SSJS Data integration with Salesforce, SAP, Boomi.
AMPscript Provide technical guidance and mentorship to junior team
SQL members while conducting recruitment interviews and
GTL delivering knowledge-sharing sessions.
Jquery
Orchestrate Tier-3 technical escalations and platform
Python basics
governance, managing vendor relations with Salesforce
Support for critical infrastructure issues. Deliver executive-
Integrations & APIs level data storytelling through automated monthly and
annual performance analytics, aligning brand-specific KPIs
REST API, SOAP API with overall business growth.
Boomi, Veeva, Salesforce,
Snowflake, Informatica,
Akamai, SAP
2022/06 ? SFMC Module Lead
Databases 2024/02
LTIMindtree, Kolkata
MySQL
Created multi-channel marketing campaigns combining
MongoDB
email, SMS, and push notifications with real-time customer
NoSQL
journey optimization with Email Studio, Content Builder,
HQL
Automation Studio, Journey Builder, and Contact Builder.
Developed custom cloud pages and code snippets using
Leadership & Delivery SSJS, AMPscript, and HTML for enhanced user interaction and
?Solution Design and data capture.
Implemented advanced SQL activities on large datasets to
technical architecture
?Product ownership and extract, transform, and load data into SFMC data
leadership of cross- extensions for segmentation and personalization purposes.
functional, multi-skilled
User interaction analysis with Social Studio and Interaction
delivery teams
?Estimation, planning and Studio.
delivery ownership Custom integrations with external systems using SFMC APIs
?Tier-3 escalations and
platform governance to synchronize data seamlessly and trigger marketing
?Stakeholder Management activities based on external events.
(business and IT) Provided technical guidance and support to team
?Vendor coordination
?Team mentoring and members, troubleshooting complex challenges and
technical leadership ensuring projects aligned with best practices.
?Cross-functional
collaboration (business, legal
and compliance)
?Risk assessment, release
readiness and go-live support
2020/12 - SFMC Sr. Developer
2022/06 Cognizant Technology Solutions, Kolkata
Certifications Designed enterprise-grade SFMC solutions for Fortune 500
pharmaceutical client.
Provided custom solutions for Adobe Marketing Cloud
alternatives for the SFMC platform.
Creation of code snippets and cloud pages with SSJS,
AMPscript and HTML.
Creation, maintenance and enhancement of frontend and
backend SFMC modules for robust day to day marketing
operations.
Built custom REST/SOAP API integrations with external data
providers including OneCRM, Akamai, Veeva CRM and
Informatica for seamless data flow.
Implemented cost-saving SMS integration modules reducing
operational expenses while maintaining message delivery
quality.
Design and creation of Survey archetype for user surveys.
Interview panellist for Cognizant Technology Solutions.
2015/01 ? Java Web/Full Stack Developer
2018/10
Infosys Limited, Chennai & Bengaluru
Creation of ORM tools, lightweight web services and
updating web pages with newer technology. (HTML, CSS,
Education Servlets, Jquery. REST services, Java, JSP, MySQL).
Bachelor of Technology: Creation of multiple applications and client side tools;
Computer Science and
merging of older services and applications for new cloud
Engineering
environment. (Java, Hibernate, Servlets, Spring Framework,
Pailan College of RESTful API, SOAP API, Windows VM, IIS, MySQL, HQL, Jquery,
Management and
Technology JSP, JSF, JSTL, Javascript, HTML, CSS, MongoDB, Node.JS.)
Creation of new microservices while updating older ones,
2010-2014
and integration of these services in a new application for
client side usage. (Java, CSS, SpringBoot, SpringWeb,
SpringMVC, RESTful API, NoSQL.)
Configuration and maintenance of multiple applications in
Windows VM based application environments.
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