Manager-Sales and Marketing
Resume:
Anoop Vadakkepat Perinthalmanna, Kerala
*****.***@*****.***
Marketing Manager Business Development Expert
Career Objective
To utilize my expertise in sales, marketing, and business development to drive
organizational growth, optimize operations, and lead high-performing teams. Committed to
delivering effective solutions that boost brand visibility, customer engagement, and revenue,
while maintaining integrity, collaboration, and excellence. Open to opportunities in
operations, back-office, and business development roles where I can apply my skills in
team management, process optimization, and achieving measurable results.
Educational Background
Qualification Institute Period
PGDBA (Marketing) Institute for Technology and Management (ITM), Bangalore 1999 ? 2001
B.Com M.E.S. Asmabi College, Calicut University, Kerala 1996 ? 1999
Work Experience
HDFC Life
Area Business Manager (Aug 2024 ? Present)
? Sourced and onboarded qualified Associate Business Partners (ABPs).
? Facilitated training programs for ABPs on products and processes.
? Managed and mentored ABPs to drive performance and achieve business goals.
? Developed strategies to ensure consistent productivity and engagement of ABPs.
? Led the team to achieve preset business targets through effective planning and
execution.
Achievements:
? Achieved a sales turnover of ?6.10 lakh in less than six months.
? Successfully onboarded 4 Associate Business Partners within a short span.
Tata Teleservices Limited
Jan 2005 ? Jan 2012
Manager ? Marketing, Branded Retail - Sales and Operations
? Led press, radio, and outdoor campaigns; finalized media placements and creative
approvals.
? Designed region-specific marketing strategies for maximum brand visibility.
? Managed retail merchandising to ensure a consistent brand experience.
? Organized showroom inaugurations, roadshows, and exhibitions.
? Developed and standardized marketing materials across retail outlets.
? Managed marketing budgets to maximize return on investment.
Cluster Manager ? Branded Retail
? Managed a team of 5 company employees and 26 showroom employees.
? Led the rollout of company-owned and franchisee showrooms under TVS and TVH
brands.
? Achieved a 25% share of combined prepaid and postpaid cluster sales targets.
Channel Sales Manager ? Branded Retail
? Spearheaded the rollout and operationalization of branded franchisee and COCO
showrooms.
? Played a key role in achieving 25% of the cluster?s prepaid and postpaid sales.
ICICI Prudential Ltd.
Unit Manager ? Calicut (Sep 2004 ? Jan 2005)
? Recruited, trained, and managed a team of Insurance Advisors.
? Led the team to achieve sales targets through structured training and strategic
planning.
Dynamic Techno-Medicals Pvt. Ltd., Alwaye, Kerala
Area Business Manager ? Mumbai (Apr 2002 ? Jun 2003)
? Established C&F and distribution networks in Mumbai.
? Recruited and trained medical representatives for regional sales growth.
? Supervised the sales performance of three Medical Representatives in Mumbai and one
in Pune.
Management Trainee (Apr 2001 ? Mar 2002)
Assisted in key operational and sales functions within the company.
Special Projects
? Developed "Welcome Tunes" handbook, adopted as a national best practice.
? Created a Customer Interface booklet covering the full range of Value-Added Services
(VAS).
? Led outdoor marketing innovations, including "3 pe 3" and "Pay Per Flexi" campaigns.
? Successfully completed the Branded Store Signage Rebranding Project across multiple
locations.
Achievements
? Welcome Tunes Book recognized as a best practice nationwide.
? G6/HP Performance Rating for outstanding performance (2008-09).
? Outdoor campaign innovations featured in Outdoor Asia Magazine and
Network2Media.
Awards & Recognition
? Superstar of the Month ? March 2010
? Superstar of Q2 (2009-10)
? ?Maestro? Award ? FY 2008-09
? Superstar of the Month ? November 2008
? Superstar of the Quarter ? Jan to Mar 2007
? Functional Recognition ? 2005
Languages
Fluent in Malayalam, Hindi, and English.
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