Content Manager Specialist SEO & Copywriting Expert
Resume:
JORGE AUGUSTO TAVERA MANZANILLA
Content Manager Specialist in SEO and Copywriting Content Optimization for Engagement and Conversion
EXPERIENCE
Content Writer
@ *******************@*******.*** 9 Puebla, México (UTC-6) SUMMARY
Creatitive 2023 - 2024
• Wrote optimized articles and blogs using Surfer SEO for wellness sector clients, increasing organic traffic.
• Managed and optimized Google Business Profiles (GBP) to improve local visibility for brands.
• Created detailed content briefs to ensure alignment with content strategy and keywords.
• Coordinated with clients such as Wellgenix, Smartfilm and Crunch Fitness to develop their content strategy.
Journalist
Cholollan Radio 2021 - 2022
• Conducted interviews with relevant figures on political, social, and ecological topics.
• Researched and wrote news and reports for broadcast programming.
• Collaborated on daily content production for a community audience. Content Writer
Más Sana Magazine 2019
• Researched and wrote specialized articles on health and wellness.
• Interviewed health professionals and high-profile guests to generate accurate and valuable content.
• Developed informative notes on various medical and wellness areas.
• Coordinated with PR department for magazine promotion to potential clients and sponsors.
EDUCATION
Master’s Degree in Communications and Publicity
Universidad Carlos III de Madrid 2024 - 2025
Search Engine Optimization (SEO)
UCDAVIS (Coursea Certification) 2025
Social Media Marketing Diploma
Netmarketing Courses 2023
Bachelor’s Degree in Communications
Universidad Iberoamericana Puebla 2017 - 2022
PROJECTS
Event Planner
2025 Madrid
Casa de México
• Coordinated end-to-end event planning and execution, ensuring seamless operations from conception to completion.
• Researched and identified high-profile guests and musical talent aligned with event objectives and audience demographics.
• Developed and maintained comprehensive guest documentation using Excel for efficient tracking and communication.
• Managed catering vendor selection process, coordinating candidates and evaluating proposals for optimal service delivery. KEY ACHIEVEMENTS
Successful Turnaround of Pending Content
Projects At CREATITIVE
Assumed responsibility for incomplete blog
projects, prioritizing and completing 25 pending
assignments within two weeks through strategic
content writing and optimization, preventing
potential loss of high-value clients.
Achieved 95% SEO Score Across Content
Portfolio At CREATITIVE
Optimized all written content using SurferSEO,
producing wellness, fitness, and mental health
articles while expanding capabilities to include
website copy, landing pages, video scripts,
newsletters, and email marketing campaigns.
Leadership in Content Strategy and Brief
Development At CREATITIVE
Earned creative freedom for content planning and
execution, becoming responsible for developing
monthly briefs for both internal articles and client projects while leading the strategic content
roadmap.
SKILLS
Soft Skills
Creativity, Organization, Communication,
Perseverance, Teamwork, Adaptability, Attention to Detail, Proactivity, Analytical Skills, Problem-Solving Hard Skills
SEO, Keyword Research, Optimized Writing, Content
Briefs, Google Business Profile, On-Page
Optimization, Content Strategy, Copywriting,
Storytelling, Research
TOOLS
Surfer SEO, WordPress, SEMrush, Google G-Suite,
Canva, Microsoft Office 365, Adobe Lightroom,
Canva, Audience, Clickup, WIX, Slack, Trello,
Grammarly y Google Analytics, ChatGPT, Gemini,
Claude, Deepseek, Claude, Google Search Console
LANGUAGES
Spanish Native
English Advanced
Content writer and SEO specialist with 4 years of experience creating optimized content and driving organic traffic and engagement. Creative, organized, and purposeful professional with strong analytical skills. Proficient in Surfer SEO, on-page strategies, and SEO audits to enhance content quality, boost visibility, and improve performance across search engines.
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