Public Relations, Communications, Marketing Leader & Storyteller

CLAUDIA JOHNSON

Communications, Public Relations, Marketing Leader Brand Storytelling

Fort Wayne, Indiana • 260-***-**** • *********@*******.*** • www.linkedin.com/in/claudia-johnson-9989a26

PROFESSIONAL SUMMARY

Creative, strategic content and copywriting leader with 20+ years of experience bringing brand voice to life across digital, print, social, email, PR, events, and web. Strong background in storytelling, campaign messaging, audience engagement, and cross-functional collaboration, with a track record of turning complex ideas into clear, compelling, customer-facing content that builds emotional connection and supports business growth. Known for strong writing, editorial judgment, brand consistency, and data-informed content strategy across multi-channel marketing environments.

CORE SKILLS

Copywriting & Content Strategy • Brand Voice Development • Campaign Messaging • Storytelling • Editorial Planning • Headlines & Taglines

Website Copy • Landing Pages • Email Marketing • Social Media Copy • Blog & Podcast Content • Digital Campaigns

Brand Positioning • Customer-Facing Messaging • Cross-Functional Collaboration • Media Relations • Community Engagement

SEO/SEM • Analytics & Performance Reporting • Creative Direction • Project Management • Proofreading & Editing

PROFESSIONAL EXPERIENCE

BOWEN HEALTH — Warsaw, IN

Public Relations & Marketing Manager

Lead enterprise-wide content, communications, and brand messaging for a rapidly growing integrated health system. Partner with executive leadership, digital teams, and cross-functional stakeholders to shape brand voice, develop campaign messaging, and create audience-focused content across web, social, email, PR, events, and recruitment marketing.

Selected Impact & Results

Scaled the PR and Marketing department from 3 team members with a budget under $250K to a team of 6 with a $2.7M budget, expanding creative capacity and improving campaign execution across digital, print, events, and content.

Directed two full system rebrands, refining brand voice, messaging, and visual identity to strengthen recognition, consistency, and community trust.

Expanded social media presence from 3 to 9 platforms and increased engagement by 3,900% through audience-focused content strategy, campaign storytelling, and performance analysis.

Increased earned media by 70% through strategic storytelling, message development, and proactive media outreach.

Launched the organization’s first corporate blog and podcast, extending brand reach and creating new channels for customer and community engagement.

Led two website redesigns, improving content clarity, user experience, SEO performance, and alignment with organizational goals.

Built an in-house multimedia function to support video, photography, advertising, training content, and social assets with greater speed and cost efficiency.

Managed press conferences, public-facing events, and community communications that strengthened visibility and stakeholder engagement.

Content & Copywriting Focus

Write and edit brand messaging, campaign copy, website content, blog posts, email content, social copy, talking points, press materials, and executive communications.

Develop messaging frameworks and storytelling strategies that connect organizational priorities to audience needs and business goals.

Partner with designers, leadership, recruiters, and program teams to create clear, engaging, on-brand content across customer touchpoints.

Ensure consistency in tone, voice, and message across digital, print, social, PR, and event marketing.

KPC MEDIA GROUP — Fort Wayne, IN

Marketing & Multimedia Manager

Directed marketing, brand storytelling, audience engagement, and multimedia strategy for a regional media company. Created compelling campaigns and content designed to increase readership, strengthen brand presence, and grow community connection.

Built the company’s first comprehensive marketing plans across products, aligning voice, positioning, and promotional strategy.

Led brand refresh initiatives including logos, messaging, and market positioning to improve awareness and audience connection.

Created customer-facing campaign content and promotional messaging across digital, print, events, and community channels.

Developed community outreach initiatives that increased visibility, engagement, and brand relevance.

Helped grow InFortWayne.com into a multimedia destination for arts, entertainment, and community storytelling.

Collaborated with internal teams and external partners to execute campaigns, events, and audience-focused content.

COMMUNITY HARVEST FOOD BANK — Fort Wayne, IN

Director of Communications

Led communications, public relations, and campaign storytelling for a major regional hunger-relief organization serving a 9-county area.

Expanded communications reach and strengthened public awareness through strategic messaging, campaigns, and community-centered storytelling.

Increased donor support and food distribution by more than 3 million pounds annually through compelling content, visibility campaigns, and media engagement.

Generated an average of 30+ earned media stories weekly through strong story development, consistent pitching, and coordinated interviews.

Supported a major capital campaign with integrated messaging, donor communications, and public-facing content.

WFWA PBS39 — Fort Wayne, IN

Vice President of Programming & Production

Led programming strategy, content development, and production operations for a four-channel PBS station.

Produced documentaries distributed nationally, strengthening audience connection, brand visibility, and community impact.

Managed messaging and communications supporting a $10.6M capital campaign.

Directed creative teams and production workflows to deliver engaging, mission-driven content across channels.

Oversaw digital transition and modernization initiatives involving multiple internal and external stakeholders.

EDUCATION

Indiana University, Bloomington, IN

Telecommunications

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