Brand Visuals, Video, and Creative Direction Expert

Claire Kurronen

Seattle, WA **************@*****.*** 970-***-**** www.clairekurronen.com

Art Direction Brand Identity Creative Strategy Video Production Digital Marketing EDUCATION

Bachelor of Arts Seattle University June 2023

Business Management and Film Studies

RELEVANT EXPERIENCE

Art Director & Lead Video Producer Her First $100K Seattle, WA Sept 2023 – Dec 2024

● Conceptualized, storyboarded, and directed a personal finance course driving $6M in Q1 2025 revenue balancing educational clarity with branded aesthetics.

● Led the visual strategy and creative execution of all video content across social platforms

(Instagram, TikTok, YouTube), ensuring cohesive storytelling aligned with brand values and business objectives.

● Developed and maintained a robust, data-informed visual identity system to ensure brand consistency across all digital touchpoints.

● Collaborated cross-functionally with marketing, partnerships, and leadership teams to prioritize and manage creative pipelines.

Founder & Creative Director Rough Draft Media Seattle, WA June 2023 – Present

● Founded a boutique creative studio specializing in cinematic storytelling and immersive brand content, delivering high-impact video campaigns, podcasts, and mixed media.

● Engineered prompts for creative asset generation, building visual style guides from concept ideation and to storyboarding and final production across platforms.

● Led client-facing strategy sessions to distill brand identity, clarify messaging, and translate business goals into engaging visual narratives.

● Developed and executed marketing campaigns that drove a 75% increase in digital podcast streams and deepened audience engagement.

Creative Director Triple Squirrels Productions Seattle, WA May 2022 — Feb 2024

● Collaborated directly with actor Tom Skerritt to define and evolve the visual identity of the EVRGRN Channel, a streaming platform focused on Pacific Northwest storytelling.

● Directed branding, visual style, and creative direction for all platform content, with a focus on authenticity, emotional resonance, and cinematic quality.

● Assisted in the production of Rhythm of the River, a six-part environmental docuseries, from pre-production through post ensuring visual cohesion, narrative clarity, and alignment with brand ethos.

● Managed digital design and content strategy for EVRGRN Channel and Triple Squirrels websites, modernizing the brand’s visual presence and user experience. Content Strategist & Producer Vail Valley Live Vail, CO Jun 2021 — May 2022

● Supported daily production of a live-streamed morning show airing on Outside TV, Roku, Amazon Fire, and YouTube reaching 57,000+ daily viewers with lifestyle, culture, and promotional content.

● Assisted with creative direction and visual styling of on-location interviews and live shoots, contributing to set design, framing, and lighting decisions.

● Led a comprehensive refresh of the brand’s social media strategy, increasing platform engagement and viewership through custom designed promo content.

● Designed and edited multimedia assets for daily use across platforms blending storytelling, branding, and performance analytics. SKILLS & TOOLS

● Art Direction & Brand Identity

● Creative Strategy

● Video Production & Directing

● Adobe Creative Suite (Premiere Pro, After Effects, InDesign, Photoshop)

● Microsoft Office (Word, PowerPoint, Excel)

● Figma & Notion

● Sora, Claude, Google Veo 3, Chat GPT

● Storyboarding & Moodboarding

● Cross-Functional Collaboration

● Digital Marketing Strategy

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