Creative Visual Merchandising Professional

MELISSA DWIRE

Longview TX 903-***-**** ***************@*****.***

Creative, results-driven professional with experience in merchandising, design, project management, marketing

& sales in diverse environments; combining strong communication & problem solving skills with positive leadership to achieve set goals.

SKILLS

● Creative critical thinker & able to solve problems with strong attention to detail

● Genuinely able to relate to diverse groups with

excellent communication & presentation skills

● Positive demeanor with the willingness to help others

● Passionate in researching, analyzing & understanding industry trends & culture to stay relevant & current

● Drafting skills/Project Management- able to read: Blueprints, Architectural drawings, take-offs, cut/data sheets, schematics, POGs, layouts

● Social Media Savvy & comfortable using digital tools across multi-media platforms: TikTok, Snapchat, FB, Instagram, X, LinkedIn, YouTube

● Ability to prioritize & make decisions under pressure

● Data Entry/Technical Proficiency: MSOffice Suite, Google Suite, Adobe CS/CC, Illustrator,

Photoshop QuickBooks, OneSite/Realpage, TAA

Bluemoon ZOOM, MS Teams, CRM & many apps

EXPERIENCE

PreLoader & Delivery Driver, UPS, Longview, TX 2024-2025

● Loaded 3 UPS trucks per shift, 500+/- packages each (up to 100lbs/pkg), under pressure- Delivered PRN Merchandiser, Lowes Garden Center/Altman Plants, Longview & Marshall, TX 2024

● Enhanced displays merchandising plants using color coordination, visual balance, spatial awareness & design Buyer, ETech Group, Longview, TX 2022-2023

● Sourced & quoted hundreds of electrical parts for 10 Sr. Electrical Engineers for multiple large electrical manufacturing jobs-60 total

● Issued POs for all materials/contractor services, monitored lead times & kept daily logs/reports of this info

● Worked closely with Electrical Engineers & Project Managers- schedueled,shipped & confirmed freight delivery of materials to job sites; participated in Teams meetings across multiple teams/depts & with Corporate Visual Merchandising/Design/Sales, Cooks Lighting, Flooring & Decor, Longview, TX 2021-2022

● Designed & built floor displays for 9,000sf showroom sales floor for high-end retail furnishings business

● Created window & in-store displays using innovative on-trend designs & posted across all social media platforms

● Purchased, received, priced, stocked all merchandise for customer orders & to keep sales floor updated/stocked

● Processed orders & provided detailed quotes to customers made from in-home field visits to increase/close sales Social Media/Marketing Coordinator, Salon Pink by Ricia Hulsey, Longview, TX 2021

● Coordinated & created unique on-trend content with photos, video, designs & displays with owner daily

● Gained 10k+ new followers in 4mos across multi-media platforms & improved communication with followers

● Analyzed trends & market data-researched & tracked influencers to devise successful promos/sales strategies

● Designed brand-specific content to reach target audiences & increase brand awareness for the business ECommerce/Sales Support/Assistant to CEO & Sales Team, Goodmart, Carrollton, TX 2014-2019

(Lighting Distributor)

● Read Blueprints/take-offs for multi-million dollar lighting jobs & performed detailed data entry using this information- Set-up all jobs for NYC teams to start estimating

● Provided sales support, quotes, troubleshot technical lighting issues & processed customer orders

● Promoted within 1st 12 mos to support NYC Sales & Estimating teams, Project Managers & Owner due to strong performance, organizational impact & meticulous attention to detail

● Collaborated with NYC Sales, Estimating & Project Management teams & C-Level Executives via ZOOM meetings to discuss bid & job status, make presentations, solve problems, generate & close sales Office Manager/Visual Merchandising, Sales & Design Rayford Florist-Gifts & Decor, Henderson, TX 2010-2013 & 2001-2003

● Helped manage all areas of Family business-visual merchandising, marketing/PR, sales orders/data entry, buying, AR/AP/payroll & delivery-Designed, built, set-up & worked our booth at area Trade Shows

● Created & maintained all in-store & large front window displays resulting in increased sales & traffic

● Expanded company's online presence & maximized online FTD orders by 30% in 1st 9 mos

● Increased repeat business by responding to customer concerns with friendly & knowledgeable service

● Managed inventory & influenced purchasing by researching design trends floral/interior to maximize profit

● Processed orders, reports, balanced cash register drawer & made daily bank deposits Assistant Property Manager/Leasing

Hunters Crossing Apartment Homes, Longview, TX 2003-2010

● Managed all operations of 192 unit property including residents & staff with Property Manager

● Leased, showed & staged vacant & model apts/furnished corporate leases, retained residents & maintained a yearly average Occupancy of 99% for 7 years!

● Marketed property to area businesses, shopped competitors, priced all units as market fluctuated, assisted with budget prep, evictions & compiled reports for Property Manager & upper management

● Designed brochures/graphics for marketing materials,newsletters & created original company forms

● Processed all apps, ran background checks, TAA leases/legal docs, move-ins/move-outs, walked all units & assessed damages, submitted work orders & did follow-ups using professionalism & award-winning service!

● Project Management (Property Remodel)- assisted in Leasing Office & Clubroom redesign with designers, architects, Property Manager & obtained quotes from all contractors & vendors on the project

● Active member of the Greater Longview Apartment Association- served as Secretary & on Board of Directors EDUCATION

Texas Christian University,Ft. Worth, TX- Communication Graphics, 66 hrs- Zeta Tau Alpha Sorority Kilgore College, Kilgore, TX- Graphic Design/Fine Arts, 24 hrs PROFESSIONAL AWARDS & HIGHLIGHTS - Greater Longview Apartment Association

● Person of the Year 2008

● Assistant Manager of the Year 2007, 2008, 2009

● Leasing Professional of the Year 2006

● Served as Officer-Secretary/Treasurer 2008,2009

● Board of Directors 2006, 2007, 2008, 2009, 2010

● Organized & directed Annual Trade Show/Silent Auction, Annual Christmas parties, Events, Fundraisers & Committee Meetings

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