Senior Marketing & Communications Leader

KRISTIN LAMOREAUX

St. Augustine, FL ***** 917-***-**** ************@*****.***

SENIOR MARKETING & COMMUNICATIONS LEADER

Brand Growth Integrated Strategy Audience Engagement

Versatile marketing and communications leader with 10+ years of experience driving brand growth, audience engagement, and business impact across healthcare and nonprofit organizations. Proven track record of leading integrated campaigns, supporting revenue-generating initiatives, and strengthening brand positioning across multi-market environments.

Equally strong in strategy and execution, with the ability to translate complex ideas into clear, high-performing messaging that improves engagement, conversion, and overall performance.

CORE CAPABILITIES

Integrated Marketing Strategy & Execution

Brand Positioning & Messaging

Content Strategy & Storytelling

Digital Marketing (Email, Social, Web, Paid Support)

Audience Growth & Conversion Optimization

Event Marketing & Revenue Generation

Internal & Executive Communications

Cross-Functional Leadership & Stakeholder Alignment

Analytics, Performance Tracking & Optimization

Healthcare & Mission-Driven Organizations

PROFESSIONAL EXPERIENCE

Senior Marketing & Communications Manager

Generation W Inc. – Hybrid / Jacksonville, FL

Aug 2025 – Present

●Own end-to-end marketing and communications strategy, driving brand visibility, audience growth, and revenue-generating initiatives across a mission-driven organization.

●Lead integrated, multi-channel campaigns across email, social, partnerships, and digital platforms, supporting a large-scale annual event with 1,000+ attendees.

●Develop high-converting messaging frameworks that improve engagement, ticket sales, and campaign performance across key audiences.

●Oversee content strategy and editorial planning across website, email, social, and video platforms, increasing consistency, reach, and engagement.

●Partner cross-functionally with leadership, development, and operations to align marketing efforts with sponsorship growth, fundraising goals, and organizational expansion.

●Strengthen brand positioning through consistent storytelling and integrated campaigns across multiple programs and audience segments.

●Support sponsor and partner initiatives through co-branded campaigns that increase visibility, engagement, and partner value.

●Analyze campaign performance and audience insights to optimize strategy, improve conversion, and drive continuous growth.

Senior Communications Manager

CCRM Fertility – Remote / St. Augustine, FL

Apr 2023 – Jul 2025

●Led enterprise-wide marketing and communications strategy across a national healthcare network of 70+ clinics, supporting patient acquisition, provider growth, and multi-market expansion.

●Owned integrated campaigns across digital, content, and paid channels, driving increased brand visibility, lead generation, and revenue-aligned outcomes.

●Managed national and regional agency partners, leading strategy, execution, and performance across multiple markets and service lines.

●Built and executed executive communications strategies, elevating leadership visibility through thought leadership, keynote messaging, and external positioning.

●Directed internal communications for 10,000+ employees, implementing scalable systems that improved alignment, engagement, and information flow across the organization.

●Partnered with web, SEO, and digital teams to improve website performance, strengthen content strategy, and increase conversion across key patient journeys.

●Collaborated cross-functionally with clinical, legal, and operational leaders to ensure accurate, compliant, and high-impact messaging across all channels.

●Supported organizational growth and expansion through strategic brand positioning, integrated campaigns, and consistent market presence.

●Translated complex healthcare and healthtech concepts into clear, compelling messaging for patients, providers, and stakeholders.

Director of Marketing & Communications

New Hope Center for Reproductive Medicine – Virginia Beach, VA

Dec 2017 – Apr 2023

●Directed full-scale marketing and communications strategy, driving brand awareness, patient acquisition, and business growth for a women’s health organization.

●Developed and executed integrated campaigns that increased patient volume and strengthened community visibility.

●Built conversion-focused content strategies across digital channels, improving engagement and patient decision-making.

●Led community outreach and partnership initiatives that expanded referral networks and increased local market presence.

●Created internal communications strategies that improved employee engagement, alignment, and leadership visibility.

●Positioned the organization for acquisition through strong brand development, reputation management, and scalable marketing infrastructure.

Marketing & Product Manager

Q.C.C. (National Public Health Partner to D.A.R.E.) – Remote / New York, NY

Mar 2013 – Jul 2016

●Led marketing and content strategy for a national public health nonprofit, supporting program growth and stakeholder engagement across multiple markets.

●Developed and executed campaigns for program launches, increasing awareness, adoption, and participation.

●Created multi-channel content and communications for educators, partners, and stakeholders to support program success.

●Strengthened internal communications across program sites, improving consistency, alignment, and execution.

●Managed marketing assets, events, and reporting for leadership and key stakeholders.

EDUCATION

Bachelor of Arts in Communications

College of Staten Island, CUNY

TOOLS & PLATFORMS

Salesforce HubSpot WordPress Klaviyo Canva GA4 Asana SharePoint Adobe Express Meta Business Suite Microsoft 365

SELECTED IMPACT

●Led integrated marketing and communications strategies across national and regional organizations, driving audience growth, engagement, and business impact.

●Built and scaled internal communications systems supporting 10,000+ employees across a multi-location healthcare network.

●Executed multi-channel campaigns across digital, content, and events, increasing reach, engagement, and conversion.

●Developed executive messaging and thought leadership strategies that strengthened brand positioning and visibility.

●Contributed to initiatives expanding awareness and access within women’s healthcare through strategic communications.

●Positioned organizations for growth and acquisition through strong brand strategy and sustained market presence.

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