Executive Communications Leader 3 years plus

CORY EDWARDS

Highland, Utah 801-***-**** ****.*******@*****.*** linkedin.com/in/cory1

EXECUTIVE PROFILE

Chief Communications Officer-caliber executive with 25+ years of experience advising CEOs and senior leadership teams through high-stakes corporate moments, enterprise narrative shifts, sensitive executive matters, and transformational business events. Track record includes leading communications through M&A, IPO, strategic alternatives, crisis and issues management, reputation challenges, and category repositioning for public and private technology companies. Brings a rare blend of executive advisory, market positioning, media and analyst influence, and communications operating discipline. SELECTED QUALIFICATIONS

Executive Communications • Crisis & Sensitive Issues Management • Corporate Reputation • Board / CEO Advisory • Media Relations • Analyst Relations • Change Communications • IPO / M&A Communications • Thought Leadership • Internal Communications • Corporate Narrative Development • Customer Advocacy • Government Affairs • Team Leadership PROFESSIONAL EXPERIENCE

DOMO

Vice President, Corporate Communications

Oct 2025 – Present

• Own enterprise communications strategy for Domo, advising senior leadership across corporate communications, executive communications, media relations, internal communications, and market narrative development.

• Serve as lead writer and strategic communications partner to the CEO, including earnings scripts, executive remarks, keynote messaging, and high-stakes communications for investors, customers, employees, and industry audiences.

• Advise on sensitive crisis and issues communications involving senior executives and enterprise-level reputational matters, partnering closely with legal and executive leadership in high-discretion situations.

• Directed communications strategy related to Domo’s announcement that the company is exploring strategic alternatives, guiding messaging through a sensitive, board-adjacent corporate period.

• Instituted a more disciplined communications operating model that reduced budget by 40% while increasing media coverage 4x in the first six months.

• Reframed Domo’s corporate narrative around its opportunity to lead AI orchestration for the intelligent enterprise, helping reposition the company beyond traditional business intelligence. DOTMATICS

Vice President, Corporate Communications & Marketing Apr 2022 – Oct 2025

• Led global corporate communications strategy across media relations, analyst relations, executive communications, employee communications, product PR, and customer marketing.

• Instituted a more focused communications operating model that reduced budget by 50% while elevating Dotmatics from #3 to

#1 in media share of voice, holding the top position for two consecutive years.

• Led communications strategy through the company’s $5.1 billion sale to Siemens, guiding executive, employee, and market- facing messaging through a major transaction.

• Directed communications strategy for five acquisitions, leading M&A communications planning and integration messaging across newly acquired businesses.

INSTRUCTURE

Vice President, Corporate Communications & Marketing Salt Lake City, Utah

Dec 2020 – Mar 2022

• Led corporate communications, government affairs, event marketing, and campaign marketing during a pivotal chapter in the company’s ownership and market trajectory.

• Led communications strategy for Instructure’s take-private transaction with Thoma Bravo, guiding messaging and communications planning during a high-profile ownership transition.

• Partnered closely with legal and executive leadership on communications strategy for the company’s return-to-market IPO and led IPO communications activities at the New York Stock Exchange.

• Advised on sensitive crisis and executive communications matters involving senior leaders, helping navigate reputational and internal communications challenges requiring discretion and alignment. ADOBE

Director, Corporate Communications & Social

2013 – 2020

• Held three leadership roles of increasing responsibility spanning corporate communications, social strategy, and content leadership.

• Overhauled a legacy PR measurement system, reducing costs by 50% while improving reporting accuracy by 30%.

• Elevated Adobe’s social media program into the top 5% ROI of all marketing activities for two consecutive years.

• Drove a 25% year-over-year increase in brand social engagement and press coverage for five consecutive years.

• Designed and launched Adobe’s Think Tank program, generating 20+ million content views and more than 100,000 engagements.

Additional Adobe roles: Director, Social & Content (2015–2017); Director, Social Media, Center of Excellence (2013–2015) DELL

Director, Social Media & Corporate Reputation

2010 – 2013

• Directed Dell’s enterprise social media and digital reputation strategy, leading a team of eight across launches, major initiatives, executive engagement, and customer-facing programs.

• Helped position Dell as #1 on Brandwatch’s “Social Brands 100,” strengthening the company’s reputation through customer engagement, social listening, and enterprise-wide activation.

• Worked with Harvard Business School to create a Dell case study on the use of corporate social media. SYMANTEC CORPORATION

Global Social Media Strategist / Group Manager, Corporate Communications / M&A Communications Project Manager 2005 – 2010

• Led communications integration efforts supporting the $13.5 billion merger of Veritas and Symantec.

• Coordinated communications planning for customers, media, analysts, and employees during a complex integration period.

• Helped generate top-tier business coverage, including placements in The Wall Street Journal, Bloomberg, and Financial Times. CONNECT PUBLIC RELATIONS

Senior Account Executive / Office Manager

2001 – 2005

• Managed and grew the San Francisco office from one employee to eight while leading accounts for enterprise technology and startup clients.

• Led communications programs for clients including Siemens, Symantec, and F5 Networks. EDUCATION

MBA, W. P. Carey School of Business, Arizona State University BA, Communications, Brigham Young University

BOARD, ADVISORY & RECOGNITION

• 4 issued patents and 6 patents pending related to virtual and augmented reality applications in marketing and retail experiences.

• Advisory Board Member, Women’s Leadership Institute (Utah).

• Adobe Utah Office Leadership Board supporting employee engagement and culture for 1,500+ employees.

• Dell Silver Medal Award; Symantec Standing Ovation Award and A++ Award; Connect PR Hero Award.

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