Sales & Operations Leader, HVAC / SaaS Expert

Victor Garcia

954-***-**** **********@*****.*** Winter Garden, FL 34787

SUMMARY

Sales and operations professional with over 10 years of experience in the HVAC industry. Expertise in SaaS sales, sales forecasting, procurement, and value engineering, leading to improved sales opportunities. Proven track record of identifying client needs and aligning projects with company goals. Bilingual in English and Spanish, with intermediate Italian skills, enhancing communication across diverse demographics.

SKILLS

• Sales strategy

• Customer relationship management

• Market analysis

• Product training

• Negotiation techniques

• Team leadership

EXPERIENCE

Regional Sales Manager, The Olsen Group LLC (June 2025–Current)

• Directed hardware sales efforts for Verdant and Interel across LATAM region.

• Developed and executed sales strategies while forming partnerships in assigned territory.

• Trained and supervised installation teams to ensure compliance with operational standards.

• Collaborated with backend partners, including Marriott, to uphold brand requirements.

• Conducted analysis of cost savings proposals to enhance profitability. Sales Manager HVAC (Central Florida), General Electric (Dec 2024–June 2025)

• Directed sales operations for General Electric HVAC Division in Central Florida, prioritizing contractor partnerships.

• Executed targeted cold-calling strategies to engage potential customers and arrange in-person visits.

• Managed complete sales cycle, encompassing prospecting, closing deals, and post-sale service support.

• Oversaw General Electric HVAC retail location in Orlando, ensuring effective product display and customer engagement.

• Conducted training sessions on product features and brand benefits to elevate team and customer knowledge.

Sales Manager, Global Supply System Inc / Airzone Latam and Caribbean (July 2018–Nov 2024)

• Led and managed a high-performing sales and operations team.

• Developed and executed a recurring revenue strategy for energy management systems, boosting company revenue.

• Designed and implemented an innovative energy efficiency sales model, increasing product sales profitability.

• Formulated business strategies and customer acquisition plans that consistently surpassed sales targets.

• Delivered value engineering solutions aligned with client standards, enhancing project outcomes.

• Cultivated collaboration with account managers, distributors, and clients to maximize sales opportunities.

Operations and Sales, Tecfrica Refrigeration CA (Dec 2014–June 2018)

• Managed daily operations for HVAC contractor and distributor, ensuring operational continuity during economic instability.

• Oversaw procurement, logistics, and inventory control for HVAC equipment and spare parts.

• Led one of four Daikin country accounts, driving revenue growth and market expansion.

• Negotiated with suppliers and manufacturers to secure favorable pricing and delivery terms.

• Implemented financial controls and cash flow management strategies to maintain profitability.

• Pioneered financing program for new customers, becoming first contractor to offer formal financing.

• Developed and launched innovative SaaS business for energy management in banking data centers.

• Demonstrated strong leadership by managing sales force of 20, enhancing sales performance and customer satisfaction.

EDUCATION AND TRAINING

MBA - Finance, Nova Southeastern University, Davie FL (June 2018) Bachelor of Science (BS) - Business Administration, Nova Southeastern University, Davie FL

(December 2014)

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