Commercial Operations & Marketing Leader

MARCO ANTONIO SUAREZ DAVILA

Mobile: +1-689-*******

Email: ************@*******.***

PROFESSIONAL PROFILE

Bilingual Industrial Engineer with a master’s degree in marketing, coffee taster and roaster. Extensive national and international experience leading sales, administrative and marketing areas specifically developing organizational and strategic issues such as: design of commercial operations, management and commercial expansion, design and control of experience rooms, management and brand positioning, management channel strategy, digital marketing, omnichannel marketing, development of distribution networks, negotiation with international suppliers, value and supply chain, department stores, retail, B2B, B2C, process analysis, business and international logistics, achieving business growth results, economic and profitability in different sectors of the economy such as food, coffee, machinery, logistics, mass consumption, industrial, financial and technology.

EXPERIENCE

Coffee Lovers SAS 2012 - Current

Sales and marketing Manager

Responsible for complete company structuring, from the creation of the business plan to the start-up of the business model and its sustainability in the long term. Responsible for the international negotiation and commercial relationship with the different brands represented in the country to ensure the overall profitability of the organization and the profitability of each business lines according to the defined key performance indicators.

• Designed the overall positioning strategy of the Coffee Lovers brand, becoming one of the companies with the highest recognition as a supplier of specialized equipment for coffee preparation.

• Developed the different business alliances with the factories to achieve the distribution and representation of 4 international brands in the country.

• Structured the marketing channels for the different product lines of each brand, achieving national coverage

• Redesigned and executed the interactive company’s store concept.

• Increased the company's sales by 50%.

Covinoc S.A. 2011- 2012

Manager of Specialized Payment Services

Responsible for ensuring compliance with the general objectives of the area and properly managing commercial information to offer customers the necessary guarantees for the increase of their sales through the different specialized products.

• Redefined work teams’ functions to specialize each of the products of the area.

• Increased the number of customers by 20%.

• Structured customer loyalty measurement methods.

• Optimized the commercial structure through specialized account managers according to the sector.

• Implemented management indicators by account, sector and product manager.

• Developed a business prospect qualification tool based on the financial reports of each organization to segment the niche market to which the commercial force should be directed in each city, seeking to be more efficient in achieving business.

Distoyota Ltda. 2009- 2011

Industrial Equipment Manager

Responsible for ensuring compliance with the general objectives of the area, positioning of the TOYOTA and BT teams in the country, administration of international relations with the factories, as well as maintaining the established profitability, and defining the necessary strategies for this.

• Designed the general strategy of the business while maintaining the company as a leader in the sector with a 20% market share.

• Developed a methodology based on the imports of all companies in the sector, allowing business intelligence to determine the commercial strategy in each market segment.

• Increased the income of the business by 85%.

• Established control mechanisms that ensured the operation was in accordance with company’s policies.

• Developed the indicators allowing the companyto measure the performance of the business to establish processes of continuous improvement.

• Defined the processes, procedures and characterizations of the quality management system for the area.

• Led the creation of a business model based on the service, which could be replicated to the national dealer network

• Developed the "Run Down" process for the area, seeking to improve inventory levels and control the flow of products to Colombia.

Whirlpool S.A. 2005 - 2009

High End Manager

Responsible for design and controlling the channel strategy of the high specification line of the company, the development of the KitchenAid and Whirlpool Gold brand in accordance with the company's guidelines.

• Strategically directed the channel with the highest profits of the company, generating profitability of 44.2% in 2008

• Controlled of the marketing strategy and the positioning of the brand of high specification products, achieving coherence throughout the business cycle within the channel.

• Developed the strategy and the B2C channel for the company, opening 3 direct sales points in 9 months, focused on sale Premium products, increasing profitability by 10% compared to the distribution channel.

• Reduced the inventory levels of high specification products by 55%.

• Optimized the company's portfolio by 35%, applying an adequate settlement process of the references in conjunction with the channel's distributors.

• Managed the development of small appliances of KitchenAid for Colombia, defined the product portfolio, created the business plane and registered the rights of international contacts that allowed the distribution of B2C stores of these products in the country.

• Supported the development of the KitchenAid business in Latin America, analyzing the performance in 4 groups in the region and strengthened the brand and channel guidelines for Ecuador, Chile and Guatemala.

Key Account Manager

Responsible for the entire commercial relationship in the coffee-pacific area of the company that represents 20% sales of the entire operation at national level, aiming to achieve growth according to the policies defined by the organization in each of the customers, based on a significant increase in service level.

• Increased market share by 41.6% 2005 vs. 2006 and in a 10.4% 2006 vs. 2007

• Achieved dollar value growth for the company of 37.7% 2005 vs. 2006 and 25.1% 2006 vs. 2007 • Expanded the general business in the region, bringing the billing levels from US $ 10,820,000 to US $ 18,629,000

• Developed a price control methodology in the region that increased the margin of distributors by 2%

• Improved the portfolio for distributors in the region by increasing brand presence in each exhibition.

• Modified the seasonality of orders in the area by managing to concentrate 90% of deliveries within the first 3 weeks of the month, gaining operational efficiencies.

• Reorganized the work team in the regional, making it the most efficient area at the national level and with the highest growth in the country CAGR = 19.9%. (2005/2007)

Colfrigos S.A. 2004 - 2005

Logistics Solutions Director

Responsible for business relationships with target customers defined through the marketing plan of the company. Responsible by attracting new clients, design of the operation, negotiation of services, closing of contracts and long-term customer loyalty.

• Increased the company's client base by 12%.

• Led the study of the logistics operation of my clients to establish the best operational design in our facilities, seeking cost reduction and optimization of resources and achieving greater profitability for the organization

• Managed to the correct performance of customer inventories within the organization.

• Established client loyalty through the control of a high operative service regarding the distribution of their products and the management of their inventories.

• Improved the use of broadcast channels for the company's products.

Almaviva S.A 2002 - 2004

Head of Logistics Zona Franca Bogotá.

Responsible for control, administration and improvement of the company logistics activity, focused on the supply chain of all its customers in the Zona Franca de Bogotá.

• Increased the productivity of the Zona Franca office by 65% for the year 2002

• Obtained a profit in Zona Franca of 40% in 2002

• Reduced the average operating times by 25%.

• Increased the group of clients by 10%.

• Reduced customer complaints, increasing the level of service.

• Improved the operational processes and control of inventories in the regional customers.

• Kept operating fines at 0%

• Achieved a 50% expansion of the physical area dedicated to the vehicle import operation

Abaco - Soroban LTDA 2001 - 2002

Sales manager.

Responsible for marketing and sales of the organization, with the main objective of the management and administration of the marketing plan and the relations with sub-distributors

• Redefined the marketing plan, achieving a clear north in the strategy of 2001

• Directed the target market study through market niche analysis, managing to focus efforts and improving company sales by 10%

• Strengthened strategic alliances with subcontracted companies to carry out development and implementation tasks.

• Contributed to obtain the representation as Master for Databeacon in the Andean area.

• Developed the marketing plan for Databeacon.

• Developed the strategic plan of the commercial area of the organization.

• Achieved the effective positioning of new products.

EDUCATION

Masters of Marketing, Pontificia Universidad Javeriana, 2007

Industrial Engineering, Escuela Colombiana de Ingeniería, 2000

LANGUAGES

English, Spanish, Portuguese

SKILLS

Strategic Thinking, Leadership, Creativity, Empathy, Resilence, Effective communication

OTHERS

SAP, WMS, Balance score card, Budgeting, Microsoft Office, Microsoft Project, ProModel Simulation, QS and Auto Cad, Power BI

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