Marketing & Event Coordination Specialist
Resume:
P
PATRICIA
PORCASI
*********@*****.***
Wantagh, NY 11793
SUMMARY
Detail-oriented professional with a strong background in event coordination and promotional material development. Recognized for fostering teamwork and enhancing customer interactions, committed to driving marketing success and achieving business objectives.
EXPERIENCE
Sales & Marketing Analyst
Stamford, CT
US Beverage/ Feb 2017 to Jan 2026
• Coordinated marketing campaigns that promoted beverage products and enhanced brand awareness.
• Collaborated with sales teams to align marketing strategies with sales objectives.
• Analyzed sales data to uncover trends and identify opportunities for improvement using VIP (iDig) and internal software.
• Created customized templates for supplier and internal reporting
• Streamline communication and improve workflow efficiency
• Compiled weekly sales reports that highlighted key performance metrics for management review.
• Managed customer inquiries and provided product information to enhance customer experience.
• Supported development of promotional materials for various events
• Maintained accurate inventory records for marketing and promotional items.
• Coordinated with vendors for timely delivery of promotional items.
• Organized internal meetings to streamline communication between sales and marketing departments.
• Analyzed competitor activities to develop strategies for increased profit
• Developed presentations to communicate insights to stakeholders effectively
• Managed client meeting logistics, secured venues, and served as main liaison
• Facilitated communication between internal departments regarding product launches or promotions.
• Coordinated Daily Field Reports (DFRs)
• Oversaw regional and local sales managers and staff.
• Help build sales forecasts and schedules to reflect desired productivity targets.
• Performed admin duties such as data entry and document management.
• Assist in creating volume projections and marketing budgets
• Managed divisional spending to budget
• Additional duties as assigned.
Analyst
Levittown, NY
Innis & Gunn/ Feb 2012 to June 2016
• Analyzed market trends to inform strategic decisions.
• Collaborated with cross-functional teams to drive product development initiatives.
• Maintained database of all data collect during analysis processes.
• Developed strong working relationships with colleagues and management to foster teamwork.
Account Manager
Port Washington, NY
NPD Group/ Nov 2006 to Sep 2011
• Cultivated client relationships to enhance satisfaction and drive retention.
• Led cross-functional teams to develop and implement client solutions.
• Main point of contact in matters relating to client concerns and needs.
• Presented product offerings and value propositions to clients.
• Managed multiple accounts simultaneously while meeting deadlines.
• Monitored account performance and identified growth opportunities.
• Strengthening existing accounts through relationship-building with clients.
• Analyzed client data and identified opportunities for growth.
• Trained junior staff in best practices in account management. EDUCATION
Computer Information System
Suffolk Community, May 1991
Long Island, NY
SKILLS
• Proficient in Microsoft Powerpoint,
Excel & Word
• VIP (iDig) Beverage Software
• Salesforce
• Sales analysis
• Inventory management
• Create Sales Presentations
• Event Coordination
• Time management
• Software Training
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