Operational Leadership & Tech Systems Expert

GUSTAV A. ORELLANA

Pleasant Grove, Utah 385-***-**** ️ ********@*****.*** linkedin.com/in/gustav-orellana-a2912280

PROFESSIONAL SUMMARY

Results-driven business leader and computer systems integration expert with over 15 years of experience in technology, management, and customer service. Founded and operated Arizona Computer Labs, a successful full-service technology business specializing in custom PCs, repairs, AI integration, and data recovery. Recognized for leadership, innovation, and consistent performance growth. Seeking a leadership or technical role in Utah to apply broad business and systems expertise while remaining close to family.

EXPERIENCE

Founder & Systems Integration Expert Arizona Computer Labs – Phoenix, AZ 2010 – 2025

Built and managed a client base exceeding 5,000 customers through outstanding service and innovation.

Designed and assembled custom gaming and professional PC systems.

Delivered advanced diagnostics, repairs, and AI system installations and training.

Sold the business in 2024 to relocate to Utah.

General Manager – AT&T / Prime Communications Heber City, Draper, & Salt Lake (Sugar House), UT 2017 – 2022

Increased sales 345% in Heber City, 400% in Draper, achieving $2.2 million annual gross at Sugar House.

Ranked among top-performing managers nationwide.

General Manager PC Laptops – American Fork, UT 2014 – 2017

Oversaw daily operations, training, and customer relations.

Drove store performance to top 1st and 3rd companywide with 250% growth in sales and profit.

Solutions Manager PC Laptops – Orem, UT 2014 – 2016 & 2023

Ranked Top 2 in sales within the company.

Generated $1.4 million in sales and $640,000 in gross profit in the first year.

Community Donation Center Manager Savers – Orem, UT 2023

Led daily donation-center operations and staff training.

Partnered with Big Brothers Big Sisters to launch community donation drives.

Additional Roles: General Manager – PC Universe (Orem/Provo, UT) 2010–2016 Marketing Manager – Segunda Mano Magazine (Phoenix, AZ) 2011–2014 Operations Manager – Arizona Computer Labs (Phoenix, AZ) 2008–2011 Senior Loan Officer – Utah Federal Financial (American Fork, UT) 2005–2010 CEO / Owner – J&H Computers Inc (Phoenix, AZ) 1994–2005

KEY ACHIEVEMENTS

Founded and scaled Arizona Computer Labs, later sold successfully before relocating to Utah.

Ranked #13 of 300 nationwide in furniture sales.

Exceeded corporate performance goals in multiple management roles.

Achieved $654K+ annual sales at PC Laptops.

Generated $275K+ monthly automotive sales through effective closing strategies.

Trained and motivated teams to boost productivity and morale.

CORE SKILLS

Leadership & Management: Team building, training, operations strategy

Sales Expertise: Retail, B2B, solution selling, commission-driven environments

Technical Proficiency: Windows, macOS, Linux, diagnostics, repairs, AI integration

Business Operations: Accounting, payroll, tax preparation, QuickBooks

Project Management: PMI-aligned planning and execution

Bilingual: Fluent in English & Spanish; culturally adept with Latin-American communities

EDUCATION

Advanced Studies – B.S. in Management Analytics & Data Intelligence – DeVry University – Phoenix, AZ

Computer Programmer – NRI Institute of Technology, Washington, DC

Associate in Diesel Mechanics – Imrich Fischmann Institute of Tech., Guatemala City

Real Estate Sales & Contracts – West-Ford College, Phoenix, AZ

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