Senior Graphic Designer
Resume:
DEDRA M. BAILEY
Senior Designer
SUMMARY
Senior marketing designer with 7+ years of multidisciplinary design experience, with an enthusiasm for color theory, hands-on execution, and building accessible brand identities. WORK EXPERIENCE
Freelance Designer
Various Companies Remote January 2018 to January 2026
● Managed multiple fast-moving concurrent projects simultaneously in variety of design styles while ensuring timely delivery and high-quality execution with a fun, positive, and energetic attitude.
● Developed fresh ideas, insights and thoughtful designs by staying up-to-date industry trends in branding, web design, AI design tools, typography, and events marketing strategies.
● Notable clients include Girl Scouts of America, Pen America, Security ScoreCard, and Schumacher. Senior Design Manager
NYCEDC (New York City Economic Development Corporation) New York, NY July 2023 to June 2025
● Created complex report designs utilizing data visualization techniques to create visually appealing infographics for city focused projects such as NYU’s Circular Construction Guidelines and The NYC Mayor’s Office’s Green Economy Action Plan.
● Implemented new project management best practices, work flows, and tools to significantly improve team efficiency and standard operating procedures across multiple departments.
● Executed multichannel digital marketing campaigns including paid media ads and short form video.
● Managed and mentored consultant and junior designers to create best-in-class print and digital designs that resonated with target audiences.
● Defined and created internal accessibility brand standards aligned with NYC guidelines.
● Designed and produced wayfinding systems and on-site signage for 10+ NYCEDC properties. Lead Designer, U.S.
PEI (Private Equity International) New York, NY January 2021 to January 2023
● Spearheaded the development of core visual identities for 5+ internal brands, including a scalable brand template system to keep assets consistent while allowing for individual distinction.
● Branded 15+ separate annual conferences/trade-shows and executed all onsite signage, materials
(wall wraps, backdrops, window clings), and event collateral.
● Engaged in strategic discussions with stakeholders regarding marketing campaign execution while shared design expertise to improve team output as well as drive innovation.
● Turned strategic vision into engaging presentations, pitch-decks, animations, and print materials. Senior Graphic Designer
American Theatre Magazine & TCG New York, NY September 2019 to May 2020
● Delivered polished, brand-consistent, story-driven assets and magazine layouts for an award- winning, monthly national print publication.
● Collaborated cross-functionally with copywriting, editorial, e-commerce, and marketing teams to ensure visual and narrative harmony, creating a 360-degree reader experience.
● Ran preflights and ensured an error free, print ready publications.
● Retouched, edited, and converted photos for CMYK print and/or digital format as needed. Graphic Designer
City Harvest New York, NY April 2018 to September 2019
● Championed the cohesive redesign and execution of all creative collateral, including website design, dieline packaging (CPG), marketing materials (annual reports, direct mail, brochures, flyers, postcards), email campaigns, and social media content across digital platforms.
● Art directed photography 15+ shoots to ensure a robust digital library of engaging and inclusive imagery to use across all marketing materials.
● Crafted large-scale branding and art for box trucks, tractor trailers, event tents, banners, etc.
● Managed all aspects of print production from pre to post, including drafting production timelines, developing vendor relationships, and preparation of files & images for CMYK print. DEDRA-BAILEY.SQUARESPACE.COM
Brooklyn, New York
*****.*.******@*****.***
TOP SKILLS
Design
Brand Identity
Large Scale Design
Visual Hierarchy
Strategy
Multichannel Campaign Execution
Accessibility Standard Implementation
Experiential Storytelling
Programs + Platforms
Adobe Creative Suite (InDesign, Illustrator,
Photoshop, AfterEffects, Sketch), AirTable,
Asana, Canva, Figma, Google Workspace,
Microsoft Office Suite (Powerpoint, Word,
Excel), Mailchimp, SmartSheet, Squarespace,
Wordpress, Wrike
EDUCATION
Simmons University Boston, MA
Bachelor of Arts
● Graphic Design & Communications
ACCESSIBILITY TRAINING
University of Illinois Urbana-Champaign
Course Work
● Introduction to Accessibility and
Inclusive Design
LinkedIn Learning Online
Certificates
● Auditing Design Systems
for Accessibility
● Making a Case for Accessibility
in Your Organization
● Creating Inclusive Content
● Working with Inclusive Imagery
● Confronting Bias: Thriving Across
Our Differences
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