Data & Analytics Driven Healthcare Sales Leader (Remote)

CARIN E. ALCORN *** Lake Shore Drive, Surfside Beach, SC 29575 - 267-***-****

***********@*****.*** - https://www.linkedin.com/in/carinalcorn/ SUMMARY

Accomplished Healthcare Sales & Strategy Professional with an established track record in identifying, developing and closing new opportunities through building strong senior-level client partnerships. From leading teams, to excelling as an individual contributor, my selling approach is to drive strategic decision-making through data and analytics. Clients require a holistic approach to where data and technology intersect and how to leverage data to impact their ability to drive demand for their products. Currently looking for a new opportunity with an organization that is committed to quality and employee development.

PROFESSIONAL EXPERIENCE

Enterprise Account Executive, Biopharma Accounts (Top 20) DEFINITIVE HEALTHCARE, Framingham, MA Mar 2024-Dec 2025

• Lead Account Executive on Top 5 pharma clients, drive renewal and new revenue across 6 major biopharma accounts, leveraging current DHC footprint, APLD, advanced analytics and increasing utilization of our products.

• Drive account-based strategy with marketing to enhance content and outreach to and enhance overall GTM strategy for the biopharma business, leveraging my prior strategy and agency experience to fill internal gaps.

• In first 6 months, increase pipeline 3x for new business and increased lead generation success with internal sales resource with coordination across client pipeline priorities. VP Sales, Life Sciences

PURPLELAB, Wayne, PA Jan 2023-Sept 2023

• Led sales team who was responsible for developing business and selling SasS-based platform that delivered Real World Data (claims data, pharmacy, medical) via structured and other custom reporting features

• Led team to successfully contract with 3 of Top 10 pharma while also building new logo relationships with over 15 new accounts in first 4 months. Team was on track to close 30 new logos in 2023.

• Improved forecast visibility and reliability with new weekly/monthly HubSpot forecasting standards and reporting; implemented KPI’s for activity and opportunity tracking. Results: Reps increased pipeline coverage from 2x to 4x pipeline coverage for Q3/Q4 forecasts, with goal of 5x coverage. Director, Real World Data Specialist

CLARIVATE, London, UK/Phoenix, AZ Mar 2022- Jan 2023

• As part of new Clarivate sales re-org, recruited to partner with Global Sales Director to develop new sales territories and lead gen model for emerging/ biotech prospect base (1000+ accounts) to drive new meetings. Results: averaged 3-5 new meetings per week (Goal was 1 per day/5 per week)

• Generated new pipeline and revenue opportunities within Strategic Accounts (mid-sized pharma) following an account re-assignment exercise mid-year to $3m in pipeline opps.

• Overall Financial Results: $2.5m in new business pipeline for claims/EHR data and custom analytics projects in first 6 months for new logos in emerging biotech and Strategic Account client base. (primarily rare disease and oncology with approx. $1.8m in emerging/$700k in Strategic)

• Drive and support cross-sell opportunities with consulting and outcomes teams to support Global Accounts. SVP, Engagement Strategy/VP, Strategy

SAATCHI & SAATCHI WELLNESS, NY, NY 10010 June 2016-Jan 2022

• Grow and retain annual account base across 4-6 primary accounts (accounts ranged $2-$5m each annually); Individual brand/account assignments included numerous Top 10 pharma accounts in immunology servicing consumers and health care providers.

• Average $500-$1m average incremental revenue growth per year to booked business (scope increases for Strategy work like Analytics, Workshops, Measurement Planning, New Projects, Experience Strategy)

• Strategy SVPs lead and support all RFP responses to develop and lead Publicis Power of One capabilities.

• Leverage primary/secondary data and insights to inform the targeting, content strategy, patient/HCP journeys to inform the creative execution of both digital and print consumer and HCP campaigns. Director, Client Services

TECHNEKES LLC., Charlotte, NC (now TKXS, Inc.) Aug 2014-May 2016

• Recruited by Healthcare Practice lead to join her in building a Healthcare Practice within established Agriculture company. Technekes deployed lead gen technology and contract and virtual sales/tele-sales reps to support Pharma and Ag clients.

• Achieved annual sales goals (individual quota was $1.3m YR 1, $1.8m YR 2) with a combination of new and renewal. In total, Practice Lead and I grew the healthcare business from $2 to $6m in in less than 3 years.

• Client Service lead role involved multiple implementation aspects such as developing strategy for call plan/physician segmentation; establish campaign KPIs and reporting; ongoing client communication and regular budget reviews.

Sr. Account Manager

META PHARMACEUTICAL SERVICES Bensalem, PA (now MNG Health) Jan 2013-Aug 2014

• Provided day-to-day sales support and key client management responsibilities to support ongoing revenue and growth objectives to 3 key accounts (Otsuka, BI, Pfizer) included day-to-day account management support, budgets and contract management ongoing strategy support, targeting strategies, measurement planning and ongoing program measurement.

Director, Sales Operations

MEDIMEDIA HEALTH, Yardley, PA (formerly Triple i) Nov 2010-Aug 2012

• Managed successful implementation of new CRM system within budget and under scheduled timeline.

• Developed and implemented standard SOW template, budget and pricing process; wrote corporate RFP responses; proposals, SOW’s, contract negotiation; presentation support for sales team; data VP, Direct Marketing Services

SDI HEALTH (formerly VERISPAN), Plymouth Meeting, PA – acquired by IMS/IQVIA Aug 2000 – Sep 2010

• P&L responsibility; delivered $15m annual revenue for Direct Marketing Services, delivering data-driven, multi- channel programs to support clients. (direct mail, digital/email, web)

• Primary clients included Top 10 pharma driving high customer retention, retaining 95% YOY for 8 years.

• Led Sales, Project Management, Client Service and Operational teams across 3 sites, ranging from 65-125+ FTEs, supporting a range of client programs and functions: Patient Assistance Operations; Procurement, Print Production, Warehouse/Data Entry, and Customer Service/Call Center functions. EDUCATION Bachelor of Arts, English, Penn State University, University Park, PA BOARD/VOLUNTEER WORK.

American Red Cross of Delaware Valley Nov 2022- Present, Board Member Envision Kindness (EnSpire™) Sep 2021-Mar 2022

AFFILIATIONS & ACTIVITIES Penn State University Alum Association, HBA

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