Versatile RN/EMT and Market Intelligence Director

CYNTHIA NISH ***** Soledad Cyn Rd #** Canyon Country, CA. 91387

661-***-**** (Home) ************@*****.***

EXPERIENCE:

RN/EMT, Emshorseshow/ Reseda, CA 1998-current

Provide medical assistance at horse shows and various other public venues.

Work with patients to provide emergency medical care.

Assess patients and stabilize the situation, call for backup when needed.

Director, Consumer and Market Intelligence, NBC Entertainment, Universal City, CA 1987-2012

Responsible for initiating and overseeing primary market research for NBC prime time,

as well as other key dayparts .

Conducted pilot and maintenance research, inclusive of both quantitative and qualitative

processes.

Experience with various other types of research: awareness studies, program tracking and

promotion testing. .

Reduced the time and cost in receiving data from a vendor by downloading and editing the

data.

Programmed on-line studies using SPSS Author for distribution within our internal database.

Processed numerous ad-hoc requests for our segmentation study using SPSS.

Scheduled and supervised the conversion of SML database into a more manageable and user

friendly SPSS database.

Created and managed SPSS scripts on an ongoing basis to keep database current..

Assisted the IT department in testing the functionality of SML database in a new Teradata

environment.

Created surveys using an in-house database, processed data from various venders, and

distributed results.

Maintained a norm key-score on all relative measures for comparison against survey test

results.

Joined the department as a Coordinator, and also served as Manager before my promotion to

Director.

Member of the Academy of Television Arts & Sciences, Television Executives Peer Group

EDUCATION:

Mount Saint Mary’s College, Los Angeles California

Mission College, Sylmar, California

The Burke Institute of Statistics, Los Angeles California

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